Good Content with Shannon McKinstrie
by Shannon McKinstrie
Latest episode
Introducing Long-Form Video on Instagram: What You Need to Know
Introducing Long-Form Video on Instagram: What You Need to Know
About this podcast
Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
Episodes
The newest 20 of 139 episodes
- Introducing Long-Form Video on Instagram: What You Need to Know · 16 min · Episode 138Instagram has just launched long-form video content and I’m breaking down exactly what this means for you as a content creator. We’ve talked about using new features on Instagram…
- My Go-To Hacks and Tools That Make it EASY To Publish Your Content · 14 min · Episode 137I’ve compiled all of my favorite content creation hacks into one episode and you don’t want to miss this, because these tools can be your lifeline for saving time and actually…
- How to Show Up Online When Life Gets Tough · 17 min · Episode 136This isn’t a typical episode, but I want to talk honestly about what it’s like to continue to show up on social media when things feel like they’re falling apart. Maybe you’ve…
- Building a World for Your Brand on Social Media · 15 min · Episode 135I hear from everyone all the time “My life is too boring. My product is too boring. My service is too boring.” Well friend, I am here to help you make it unboring by showing you…
- The Simple Editing Process for Reels That Saves Me Hours Each Week · 14 min · Episode 134Editing reels does not need to take up hours of your time and I am going to share exactly what I do each week to simplify the process. I’m breaking down how I make editing reels…
- You Need a Content Schedule That Works For Your Life · 12 min · Episode 133Did you know you’re more likely to hit post on your content when it feels easier and it actually works with your life? I don’t know if you’ve ever noticed, but I tend to avoid…
- Creating Content For An Interest Based Algorithm · 9 min · Episode 132Rumor has it that social media as we know it, is dead. In a sense, yes, social media is dead as we once knew it, but social media is still a place to be social and it’s still a…
- Two Types of Reels to Turn Viral Views into New Followers · 11 min · Episode 131If you’ve ever had a reel go viral with thousands of views, but you didn’t really gain any new followers from it, this happens more often than you think. Just because a reel goes…
- Feeling Excited About Content Creation Changes Everything · 15 min · Episode 130If you’ve ever wondered about going viral on Instagram and what it really takes to grow your business through content creation, I’m sharing stories about how I recently helped…
- Start Thinking Outside Your Niche · 15 min · Episode 129If you feel stuck in the cycle of strictly business content, consider this your permission to start thinking beyond your niche. For your next post I want you to experiment and…
- The Rise of the Conversational Expert · 14 min · Episode 128This episode might just change your life. We’re discussing a particular style of video that is exploding right now, it’s unpolished and feels like you’re having an off the cuff…
- Create Trial Reels that Turn Viewers into Followers with Personalized Content · 13 min · Episode 127I wanted to take today to talk about creating trial reels and making your content feel human again. (And yes, this applies to all the social media apps, not just Instagram!) The…
- Make More Sales by Building Trust with Your Audience · 17 min · Episode 126We’re getting personal in this episode! I'm sharing my thoughts on imposter syndrome and ethical marketing, but I’m also breaking down the huge Reels Lab sale that I just had…
- How to Get Noticed Online for Brand Deal Opportunities · 20 min · Episode 125Are brand deals on your radar? This episode is going to set you on the right track for landing brand partnerships (and a little extra income!), even if you’ve never been…
- Have More Conversations and Let Your Audience Shape Your Content · 17 min · Episode 124If you’re the person who is stuck right now and you don’t know what to post, I need you to get out and start having more conversations. Once you start having these conversations…
- Fill in the Blanks and Start Sharing Your Insider Knowledge · 8 min · Episode 123I hope you did your homework last week because we’re jumping right in with some prompts to help you start sharing your insider experiences. This type of content works for any…
- Insider Style Content is Taking Over Social Media · 15 min · Episode 122We have entered yet another new era of content creation and it all leads back to human connection. One of the biggest and most underrated growth hacks on social media is bonding…
- Discover What’s Valuable Once You Start Posting · 11 min · Episode 121For years I thought I had nothing valuable to share on social media. When I first started posting on Instagram, nothing I was sharing was mind blowing, I was just documenting…
- Three Things To Set Up Before Your Content Goes Viral · 11 min · Episode 120I tell people this all the time and I don’t think they realize that you are literally just one post away from blowing up on Instagram. But here’s the thing most people don’t…
- Your Boring Life Moments are the Shortcut to Success · 12 min · Episode 119If you feel like you are boring, or your niche is boring, I need you to hear me: you are not boring. Those random and mundane life moments are exactly what we are craving on…
