Google Ads Update 🚨 Is Keyword-Based Targeting DEAD?
· 19 min · Season 2 Episode 1
Show notes
Season 2 is finally here! 🎉 Henry and Ajay are back to break down the latest Google Ads updates and what they mean for YOUR business. In this episode, we discuss Google’s shift from keyword-based targeting to a new, audience-interest based landscape. We'll dive into: 0:00 Introduction & Season 2 Welcome 👋 1:00 Google Ads Privacy & Cookie Updates 🍪 2:13 Why User Experience Matters for Google Ads 👍 3:57 The Shift from Keywords to Audiences 🔑➡️👥 7:09 What is the Google Display Network? ...
