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Most marketing has the shelf life of a trending sound.
This is Got Marketing? where we unpack campaigns, marketing news, and what actually lasts.
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- Newsletters are dead · 25 min · Säsong 7Would you sign up to receive your own newsletter? If the answer is no, why on earth are you asking your customers to? I love email marketing. It's one of the highest-performing…
- Your brand has changed. Has your positioning caught up? · 34 min · Säsong 7What does it really take to change what people know you for? I’ve officially repositioned Campaign Del Mar from marketing training to strategic advisory. And no, I didn’t just…
- Building a Founder-Led Brand with April Butten · 38 min · Säsong 7Can you build a product brand in 2026 without putting the founder front and centre? I’m joined by April Butten, founder and Creative Director of Boast Studio, to talk about why…
- Marketing Without Reliance on Social Media with Ellen Hooper · 49 min · Säsong 7Can you build a successful business without spending your life on social media? The answer is yes, but that doesn’t mean you get to opt out of marketing altogether. In this…
- Mediocre Retail is Being Exposed with Andrea Andric · 47 min · Säsong 7What if retail isn’t dying, but mediocre brands are? In the same month that legacy retailers are closing stores, digital-first luggage brand July is opening a 250-square-metre…
- Marketing Moment: Do you really need Substack? with Andrea Andric · 12 min · Säsong 7Is Substack worth adding to your marketing mix? Or is it another shiny platform opening a new tab in your brain? In this Marketing Moment, I’m joined by Andrea Andric to talk…
- Behavioural Psychology Effects That Change How People Buy · 20 min · Säsong 7Why do some marketing campaigns stick in your mind while others disappear the moment you scroll past? Most marketers spend their time asking what they should say. I think the…
- Was the Bonds campaign really that controversial? (And four others worth watching) · 27 min · Säsong 7I think marketing has entered a new era. Have you noticed? Five campaigns, five completely different industries. One pattern I couldn't ignore. In this episode, I look at…
- What Hallmark understands about marketing that most brands don't · 17 min · Säsong 7The brands winning aren't the ones chasing the next big thing; they’re the ones delivering the same emotional experience over and over again. Hallmark is one of the biggest…
- What do I want to be when I grow up? · 16 min · Säsong 7What happens when you're good at something you no longer want to spend all day doing? In this episode, I take you behind the scenes of a career crossroads I've been wrestling…
- Why safe marketing is killing your brand with Megan Winter · 44 min · Säsong 7When did marketing become so safe, polished and painfully forgettable? In this episode, I chat with Megan Winter about our biggest takeaways from Cairns Crocodiles. It felt like…
- The ROI of Organic Social Media (and Why AI Won’t Save Bad Brands) with Jarrah Brailey · 42 min · Säsong 7Are we entering the era of slow marketing? I sat down with Jarrah Brailey to talk about the campaigns, conversations, and marketing trends shaping 2026, and there’s a lot to…
- Nostalgia Marketing and Consumer Psychology: Why Familiarity Sells with Andrea Andric · 43 min · Säsong 7There’s a psychological change happening in marketing right now, and most brands are misreading it. In this episode, I chat with strategist Andrea Andric about why nostalgia is…
- Small podcasts, big impact campaigns & the death of average content · 28 min · Säsong 7The bar has quietly gone up. In this episode, I talk about why small podcasts are disappearing, and it’s not because podcasting is dead. It’s because what’s required to compete…
- What’s working in email marketing right now with Carly Smith · 44 min · Säsong 7If you’ve ever felt like email marketing “should” be working but isn’t, this episode will show you why. I chat with Carly Smith, founder of Socially Graceful, about what’s…
- Celebrity brands, Yoghurt-gate & cancel culture with Jarrah Brailey · 47 min · Säsong 7I sat down with Jarrah Brailey to unpack what’s happening in marketing right now, and we got honest quickly. We start with celebrity brands, including Alix Earle’s skincare…
- Bean Soup Theory, Internet Backlash and LSKD’s running campaign · 22 min · Säsong 7Ever posted something online and thought it was pretty straightforward…only to find yourself in the comments defending a point you never actually made? Welcome to the internet…
- Mixtape 2025: Speaking gigs, what’s no longer working, and how to build high-performing campaigns (Ep 120) · 23 min · Säsong 6Your most-needed marketing lessons of 2025, all in one place This week on Got Marketing?, Mia is coming to you from a house full of boxes, kids, removalists, and absolute…
- Dirty Secrets & Brutal Pickups: Two campaigns worth obsessing over with Lillie Brown (Ep119) · 30 min · Säsong 6Two recent campaigns that prove clever beats polished every time. This week on Got Marketing?, Mia is back with fan-favourite guest and CDM Community Manager, Lillie Brown, to…
- Marketing Moment: Betts gets better with Lillie Brown (Ep.118) · 17 min · Säsong 6Building a purpos This week on Got Marketing?, we’re back with a quick fire Marketing Moment — a short and punchy episode that dives into one topic worth your time. Mia is…
