Growth, Brands and More
autor: Filiberto Amati
Najnowszy odcinek
Short-Term Earnings Have Zero Correlation With Value | Konstantinos…
Short-Term Earnings Have Zero Correlation With Value | Konstantinos…
O tym podcaście
Growth, Brands, and More is the FMCG Growth Operating System in podcast form.
Each episode breaks down how consumer goods brands win (or lose) in competitive markets. Hosted by Filiberto Amati, a growth consultant with 25 years of experience across P&G, Philips, and Campari, the show goes deep into the levers that drive real commercial results: portfolio architecture, route to market, pricing logic, brand strategy, shopper behaviour, and category dynamics.
Guests are operators, not theorists — senior executives and founders from Heineken, Diageo, Coca-Cola, Unilever, P&G, Danone, and Pernod Ricard, alongside entrepreneurs building the next generation of FMCG brands.
No generic marketing advice. No thought leadership filler. Built for the people running brands or advising the ones who do.
For more on FMCG intelligence: https://www.filibertoamati.com/
For more on GOS: https://www.amati-associates.com/diagnostic/
www.filibertoamati.com
Odcinki
Najnowsze 20 z 103 odcinków
- Short-Term Earnings Have Zero Correlation With Value | Konstantinos Apostolatos · 46 min · Sezon 2 Odcinek 96Konstantinos Apostolatos has spent more than 30 years advising FMCG leadership teams worldwide and recently founded Enlighten Advisory, a CEO advisory firm. In this episode of…
- One K, many shapes | Dennis Draeger and Marco Bevolo · 56 min · Sezon 2 Odcinek 95Filiberto sits down with Dennis Draeger and Marco Bevolo to go through a Shaping Tomorrow report on the K-shaped split in consumer goods. Demand is moving to premium or to value…
- Sensory Research, Semiotics & GLP-1 | Pippa Bailey · 57 min · Sezon 2 Odcinek 94Host Filiberto interviews Pippa Bailey, Head of Strategy and Innovation at CRG Global, about her career in sensory and consumer psychology, research innovation, and…
- FMCG Portfolios in a K-Shaped Economy - Live with Filiberto Amati & Todd Wirk · 1 godz. 0 min · Sezon 2 Odcinek 93The K-shaped economy didn't create the barbell in FMCG portfolios. It accelerated a trend already twenty years in the making, and most manufacturers still measure it wrong. In…
- International Brands & Polish Supermarkets | Dominik Wilk · 44 minHow can international brands enter the ‘hot’ Polish Supermarket scene? What kind of insights should they use, and which should they dismiss? Host Filiberto Amati interviews…
- Health as a Board Risk for F&B | AJ van Triest · 1 godz. 0 minIs nutrition the next board-level risk for food and beverage companies? Do we need to install a Chief Nutrition Officer? Aart Jan recounts a career spanning Unilever (including…
- Olivier Rouche: a spirits industry veteran on RTDs and trends · 38 min · Sezon 2 Odcinek 90What is happening in Spirits? Why are RTDs growing while the rest of the categories are not? Filiberto hosts a discussion with Chris Maffeo and spirits veteran Olivier Rouche…
- The Art and Science of Water | Ganesh Iyer · 52 min · Sezon 2 Odcinek 89What is a water sommelier? Selling water is both an art and a science. In this Growth Brands and More episode, host Filiberto interviews beverage veteran and water sommelier…
- Beyond Carbon | Adam Pawelas | Part 2 · 29 minWhat if sustainability needed to go beyond Carbon management to become a strategy? In this episode, Adam discusses sustainability in FMCG, with an emphasis on localised water…
- The Strategic Evolution of Sustainability | Adam Pawelas | Part 1 · 32 minWhat if sustainability were not about doing good or looking good? What if it were about risk management?? In this episode, Filiberto interviews sustainability professional Adam…
- Navigating Complexity in FMCG | Pierre-Yves Parant · 37 min · Sezon 2 Odcinek 86Do large organisations really understand complexity? Or do they underestimate it? The discussion argues that operations exist to manage organisational complexity but are often…
- Perils of Transformation | Pierre-Yves Parant · 42 min · Sezon 2 Odcinek 85Why is there a disconnect between commercial objectives and operational ability to deliver those objectives? In this episode, our guest, Pierre-Yves Parent, a transformation and…
- Decoding Consumers: RTDs Beer and GLP-1 | Andy O'Brien | Part 2 · 32 min · Sezon 2 Odcinek 84Is premiumness in RTD as important across demographic segments? How should an Aldi Private Label compete with Guinness? And what would happen if GLP-1 were available in an oral…
- RTDs, Conjoint and Consumer Choices | Andy O'Brien | Part 1 · 25 min · Sezon 2 Odcinek 83Can we model consumer choices in a timely fashion? Shouldn’t we test product-related design choices before launching them into the market? The episode features Andy O’Brien, FMCG…
- The Relevance Blueprint | Magda Adamska · 54 min · Sezon 2 Odcinek 82Why do brands follow trends and waves, embracing change when it is not needed? Why aren’t they obsessing about brand relevance, which is potentially the mother of all brand…
- Avoiding Toxic Growth | François Bazini · 34 min · Sezon 2 Odcinek 81Growth at any cost is still a mantra. But toxic growth creates more problems than it solves. In part two of the chat with François Bazini, the host continues a conversation about…
- Goodbye CMO. Hello Chief Growth Officer | François Bazini · 34 min · Sezon 2 Odcinek 80From Chief Marketing Officer to Chief Growth Officer. New Label or New Reality? What’s the future of marketing? Filiberto interviews François Bazini, former CMO Europe at…
- The Blurring Boundaries of Nicotine | Joel Rubenstein · 44 min · Sezon 2 Odcinek 79Nicotine Products are not a smoking cessation category anymore.The Blurring Boundaries of Nicotine. And that changes everything. Nicotine pouches show this shift clearly. They…
- FMCG Portfolio Decisions | Todd Kirk | Part 2 · 36 min · Sezon 2 Odcinek 78Why are so many FMCGs so focused on cannibalising their own demand? Why is volume growth not really at the centre of the way they operate? Todd and Filiberto discuss how…
- FMCG Portfolio Decisions | Todd Kirk | Part 1 · 36 min · Sezon 2 Odcinek 77Why do companies in FMCG choose low probability growth? In the big data era, why are most of the FMCG launches supply-driven instead of demand-driven? Today’s guest is Todd Kirk…
