The Reason You Aren't Ranking (It's Probably Not a Problem With Your Site) - Episode 138

Sorry the mic sounds weird. No idea what's transpiring.
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Principles covered:
Beginners don't understand that a big part of SEO has nothing to do with YOUR website.
SEO is not something YOU do to YOUR website.
SEO is not a checklist.
The 4 things you need to rank.
When two websites have perfect on page, who ranks? The one with greater authority.
Website attributes are the MINIMUM to even be considered to rank.
There are very few things you can do to your website to make you rank higher.
PROBABLY the reason you are not…