Gym Marketing Made Simple
by Sherman Merricks
Latest episode
Episode 142: Nashville Gym Growth Summit 2027 Revenue Plan.
Episode 142: Nashville Gym Growth Summit 2027 Revenue Plan.
About this podcast
Unlock success in gym marketing with practical insights and strategies to make you more money! Simplify your approach to attract clients and grow your business.
Episodes
The newest 20 of 144 episodes
- Episode 142: Nashville Gym Growth Summit 2027 Revenue Plan. · 27 min · Episode 142Most gym events are big rooms, vendor pitches, and hype that fades by Monday. This Nashville summit is 100 serious owners in one room, building a real 2027 plan they can actually…
- Episode 141: Is Your Gym Actually an Asset? How to Build a Sellable Fitness Business. · 37 min · Episode 141What if your gym pays you well but still isn’t something a serious buyer wants to own? And what would have to change for your business to give your family real options—whether…
- How Hill Country Movement Sells High-Ticket Coaching Without Posting Prices | Episode 140. · 35 min · Episode 140A small-town strength gym outside Austin went from being stuck in the high 20s/low 30s to consistently $40–50k months without ever listing prices on their site. Episode Summary…
- Gym Sales Role Play That Converts – Weekly Training System for Boutique Fitness Gyms | Episode 139. · 15 min · Episode 139Most gym teams role play just enough to feel busy, not better. This conversation lays out a simple way to turn Monday sales meetings into real practice that fixes weak spots and…
- How Pre-Selling Helps Gym Owners Build Trust and Close More Sales. | Episode 138. · 17 min · Episode 138Your prospects are checking you out long before they hit “book now.” What they see in those first few seconds can be the difference between a no-show and someone who walks in…
- How to Sell Gym Memberships: Mindset, Follow-Up, and Free Consult Strategy | Episode 137. · 24 min · Episode 137Sales conversations fall apart when you make it about your gym instead of the person in front of you. Focus on their story, their problems, and a clear plan, so the close feels…
- What If Your Gym’s Real Problem Is Weak Lead Follow-Up? | Episode 136. · 23 min · Episode 136Leads are filling out your forms, your phone is ringing, and your inbox is busy, but your calendar still has open spots. The real gap is what happens between that first opt-in…
- Build A Simple Gym Sales Process That Actually Gets Members | Episode 135. · 15 min · Episode 135Stop letting random walk-ins and DMs decide your revenue. Your gym needs a sales process, not sales heroes. Welcome to Gym Marketing Made Simple, the show focused on cutting…
- Scaling Gym Revenue With Better Lead Follow-Up | Episode 134. · 33 min · Episode 134If strangers are opting in but not showing up, you do not need new ads. You need a new system. Welcome to Gym Marketing Made Simple, the show focused on cutting through the…
- How SMART Goals Kill Objections In Your Gym Sales Process | Episode 133. · 14 min · Episode 133Objections usually aren’t a money problem or a timing problem; they’re a “you never dug deep enough into my goals” problem. Welcome to Gym Marketing Made Simple, the show…
- What Serious Gyms Know About Leads, Follow Up, and Real Estate That Others Don’t | Episode 132. · 44 min · Episode 132Most gyms do not have a lead problem. They have a “no one owns follow up,” “our brand doesn’t match our price,” and “we never planned where this thing should live long term”…
- How Gym Owners Can Scale With Better Hiring, Role Clarity, and Leadership Systems | Episode 131. · 44 min · Episode 131Gym owners don’t get stuck because they lack tactics; they get stuck when they can’t clearly define what winning looks like for every role, hire to that standard, and lead people…
- How CrossFit Gyms Win in 2026: Marketing, Leads, and Revenue with Andrew Charlesworth | Episode 130. · 40 min · Episode 130Your training might be world-class, but the market only sees the gyms that know how to sell. If you’re still relying on word-of-mouth in 2026, you’re playing a game that’s…
- How Nicole Aucoin Built an AI‑Powered Nutrition Engine for High‑Level Gyms | Episode 129. · 42 min · Episode 129Most gyms leave thousands of dollars and countless client results on the table, not because they lack leads, but because they don’t know how to turn nutrition and AI into a real…
- How to Sell Gym Memberships with Confidence by Fixing Your Mindset First | Episode 128. · 15 min · Episode 128Selling gym memberships doesn’t have to feel pushy when you know deep down that enrolling someone is the first step to changing their life. Welcome to Gym Marketing Made Simple…
- Structured Sales Conversations for Gyms: How to Turn Intros into New Members | Episode 127. · 16 min · Episode 127Stop giving gym tours and hoping people sign up. Start running sales conversations that almost naturally lead to “Yes.” Welcome to Gym Marketing Made Simple, the show focused on…
- How Paid Marketing Drives Predictable Growth for Boutique Gyms | Episode 126. · 9 min · Episode 126Struggling to grow beyond 100 members? Most boutique gyms hit a ceiling in revenue and membership, but there’s a solution that goes beyond referrals and organic marketing…
- Facebook Ads Strategy for Boutique Gyms: Budget, Targeting, and Scaling | Episode 125. · 14 min · Episode 125Stop killing your gym ads after a bad week. Learn how to read your numbers, ride out slow seasons, and let Facebook’s algorithm actually work for you—so your best campaigns can…
- Gym Lead Follow Up System That Increases Conversions | Episode 124. · 15 min · Episode 124Most gyms don’t have a lead problem; they have a follow-up problem. The winners aren’t the ones with the best ads; they’re the ones who refuse to give up on a lead after day…
- Why Gym Ads Fail and How to Create High-Converting Fitness Marketing | Episode 123. · 12 min · Episode 123Most gym ads don’t fail because of bad offers. They fail because no one stops scrolling long enough to see them. Welcome to Gym Marketing Made Simple, the show focused on…
