Show notes
Welcome to another episode of Hard Knocks. This time John and David tell stories of business failures stemming from not visiting customers and having not defined sales process. And filled with tips along the way for how you can "right the ship" if you feel like someone they're describing.
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📖 Key points in the session:
00:00 Intro
01:30: Hard Knock 1: Not Seeing Customers
03:38 Company Customer Gap
08:41 Where Competition Grows
10:52 Best Metrics To Detect Cracks
13:00 Quick Hack to Seeing Customers
15:30 Trade Shows Are a Great Way To See…
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