Over deze podcast
Welcome to Hey Fundraiser, the podcast for nonprofit Executive Directors and major gift officers who are done guessing.
Each week, host Mary Petersen pulls back the curtain on what actually works in major gifts. Not theory. Not whiteboard frameworks. Real scripts, real strategy, and the exact moves you can use in your next donor meeting. Mary spent 25+ years as a working major gift officer and built a methodology that closes 5 and 6-figure gifts in months, not years, by going deep with a focused portfolio instead of chasing volume.
If you've ever frozen up before an ask, stared at a "wish list" of donors with no idea who to call first, or wondered why the industry keeps telling you a major gift takes 18 months to close, this is your show.
You'll leave every episode with one clear thing to do on Monday morning. Hit follow and start building real momentum.
Afleveringen
De nieuwste 20 van 87 afleveringen
- Your Donor Isn't the Problem. The Voice in Your Head Is. · 1 u 0 minWhat if they get upset? What if I ask for too much? What if they think I only want their money? Oh, for the love, fundraiser! We've got to stop having imaginary conversations…
- The 2027 Major Gift Plan: What I’d Have in Place Before January 1 · 20 minWant a stronger major gift year in 2027? Don’t wait until January to build the plan. In this episode of Hey Fundraiser!, Mary shares the 11 things she wants fundraisers to put in…
- I Looked at Your Major Gift Program. Here Are the 7 Places It’s Leaking Money. · 18 minWhere is your major gift program quietly leaking money? In this episode of Hey Fundraiser!, Mary walks through seven of the most common places she sees organizations leaving…
- Your Donor Isn’t Stuck. Your Cultivation Strategy Is. · 20 minIs your donor really stuck, or is your cultivation strategy stuck? In this episode of Hey Fundraiser!, Mary explains the difference between a touch and a move, and why activity…
- Stop Selling Programs: How to Position Offers and Outcomes So Donors Understand Them · 40 minIf your major gift opportunities sound like a menu of programs, you may be unintentionally teaching donors to restrict their giving. In this episode of Hey Fundraiser!, Mary goes…
- You Found a Great Major Gift Prospect. Now How the Heck Do You Get in the Door? · 22 minYou found the perfect major gift prospect. Great capacity, strong giving history, real connection to your mission...and they will not respond. In this episode of Hey Fundraiser!…
- If I Had to Build a Major Gift Program From Scratch, Here’s Exactly What I’d Do · 32 minIf Mary walked into a nonprofit tomorrow and had one year to build a major gift program from scratch, what would she do first, what would she ignore, and where would she spend…
- How to Inspire Unrestricted Major Gifts and Build Donor Trust · 37 minWhy do donors happily fund programs but hesitate to fund the people, systems, and infrastructure that make those programs possible? In this episode of Hey Fundraiser!, Mary…
- 5 Questions I Get As a Major Gift Coach · 34 minHow many times can you follow up with a donor before you become annoying? How do you actually know when it’s time to ask? What happens if you ask for too much? Do you need a…
- Fundraisers: It’s Time to Make an Ask for Yourself · 34 minWhat if the professional development line in your budget isn’t an expense, but one of the smartest revenue investments your organization can make? In this episode, Mary shares…
- Why Your Best Fundraiser Is About to Quit (And How to Stop It) · 39 minYour best gift officer is going to get a recruiter's call this quarter. What happens next was decided by how you led this quarter. This week I'm sharing a session I delivered for…
- Red Flags: How to Spot the Wrong Fundraising Help Before You Pay For It · 28 minShould you hire a fundraising coach or a consultant? Most fundraisers pay for the wrong one. In this episode, Mary breaks down the real difference: a consultant hands you the…
- Ask Better Questions. Raise More Money · 34 minWhat should you actually talk about at a Small Table? In this episode, Mary breaks down one of the biggest mistakes nonprofits make when they finally get the right donors around…
- The Four-Hour Major Gift Program: What Busy Executive Directors Should Do and What They Can Ignore · 34 minExecutive directors are pulled in a thousand directions, but major gifts still need focused attention. In this episode, Mary shares a practical strategy for leaders who have only…
- How to Prep your CEO for a Major Gift Meeting · 43 minCEOs play a crucial role in major gift fundraising, but not all of them are natural fundraisers. In this episode, we’ll discuss how to prepare and coach your CEO for major donor…
- Special Episode: Mary answers YOUR Fundraising Questions · 41 minThis is a different kind of episode, and it might be one of Mary's favorites yet! No theory, no framework from the top down. Just three real questions sent in by fundraisers like…
- I Just Taught My First Small Table Intensive. Here's What Happened · 33 minIn this episode, I walk you through what we built together and answer the six questions that came up in the room, because I guarantee you're asking them too. Does the dinner have…
- Ask Once, Thank for 180 Days: The Year-End Strategy Nobody Talks About · 33 minYour year-end success is being decided right now. Not by your appeal letter, not by your Giving Tuesday plan, but by what you're doing with your top donors today. In this…
- The Summer Move that Makes Your Year-End Easy · 32 minMost fundraisers treat summer like the slow season. That's the mistake. Summer is the single best relationship-building season of the year, and what you do with your donors in…
- How One AFP Chapter Creatively Supported Its Members · 48 minMary shares highlights from her keynote at the AFP Santa Barbara and Ventura Counties Summer Symposium, a full morning with 110 fundraisers built entirely around major gift…
