Episodebeskrivelse
Most nonprofits treat auction software as a checkout tool. Mo treats it as a donor intelligence system. She covers why mobile bidding isn't too hard for older donors, the auto-close setting almost nobody turns on, the text message that can sell out a raffle in two minutes, and the platform fees quietly costing you donors. Then the real goldmine: the losing bidders and fund-a-need gifts sitting in your data after the event, and how to turn them into next year's major donors.
Chapters:
00:00 Intro
00:15 Is mobile bidding too hard for older donors?
02:59 The concierge desk (and the sponsorship…
Website: podcasters.spotify.com