Higher Ed Marketing Insider
af Search Influence
Seneste episode
When AI Answers First: Winning Discovery, Trust, and Conversion
When AI Answers First: Winning Discovery, Trust, and Conversion
Om denne podcast
Higher Ed Marketing Insider is your go-to podcast for actionable strategies, expert insights, and real-world analysis tailored for today's higher education marketers. Whether you're managing digital campaigns for a university, leading enrollment marketing at a college, or supporting higher ed institutions through an agency, this show helps you stay ahead of the curve.
Hosted by virtual experienced education marketers and featuring guests from across the industry, each episode dives into topics like:
• SEO & content strategy for higher ed
• Paid media and enrollment marketing
• Brand storytelling in competitive markets
• Analytics, automation, and marketing tech
• Trends shaping the future of higher education
If you want to drive results, justify your budget, and build a smarter marketing strategy in the rapidly evolving world of higher ed, Higher Ed Marketing Insider is your edge.
🎧 Subscribe and join a community of marketing pros making an impact in higher education.
Episoder
De nyeste 20 af 52 episoder
- When AI Answers First: Winning Discovery, Trust, and Conversion · 18 min. · Sæson 1## Episode summary AI is increasingly delivering the first impression of your institution through AI Mode, AI Overviews, and other answer engines. That shifts the work upstream…
- Earned trust meets AI: reputation that converts in higher ed · 15 min. · Sæson 1Episode focus Why reputation is earned through behavior, not spend How AI systems act like a trust filter before students reach your site What “definitive, consistent…
- AI Search, Brand Bets, and Hard Choices in Higher Ed · 18 min. · Sæson 1AI search is shifting student behavior: 49% of students read AI-generated summaries before reviewing other search results (Carnegie). Marketers must adapt content and paid…
- AI at the Front Door: What Enrollment Teams Should Measure Next · 16 min. · Sæson 1Higher Education Marketing Institute examines a connected enrollment challenge: AI systems increasingly mediate discovery and communication, human advisors still carry the…
- Beyond Clicks: Winning Visibility and Trust in the AI-First Student Journey · 14 min. · Sæson 1AI search can shape a student's shortlist before a click reaches your .edu. This Higher Education Marketing Institute episode looks at how enrollment and marketing teams can earn…
- Win the Shortlist: How AI Discovery and Zero-Click Visibility Are Changing Higher Ed Marketing · 16 min. · Sæson 1UPCEA & Search Influence 2026 Research: 56% of prospects consider three programs or fewer; 80% use search engines, 54% use AI tools like ChatGPT and Gemini AI citations: 64% of…
- AI Discovery, Reputation, and Enrollment Outcomes · 15 min. · Sæson 1Higher Education Marketing Institute examines how AI discovery, reputation signals, and earlier yield outreach are changing enrollment marketing. Takeaways: Make each program…
- Be Citable, Be Human: Enrollment Wins in the Zero-Click Era · 17 min. · Sæson 1AI-driven research: 46% of high school students now use AI for college search (EAB, 2026). Half of adult learners use AI tools weekly (UPCEA & Search Influence). Zero-click…
- Trust Wins the AI Shortlist: How Higher Ed Marketers Build Visibility Now · 17 min. · Sæson 1The Higher Education Marketing Institute roundup this week looks at a simple problem: AI search rewards institutions that make their facts easy to verify. The conversation covers…
- From Rankings to AI Citations: How to Win the AI Shortlist · 22 min. · Sæson 1UPCEA & Search Influence 2026 Report: 54% of prospective students now use AI-powered search, with 64% saying AI citations increase their trust in an institution. AI Answers…
- Enrollment, Engineered: AI Signals Meet Authentic Personalization · 22 min. · Sæson 1Why AI is now the front door for student discovery How to engineer signals that both search engines and students trust Metrics that matter: moving from traffic to qualified…
- Signals, Outcomes, and AI: What Actually Moves Enrollment · 22 min. · Sæson 1Why the traditional enrollment funnel is broken Signal Engineering: what it is and why it matters (EducationDynamics, Sarah Russell) Offline conversion tracking for paid ads…
- Win 2026 Enrollment: AI Findability, Mobile UX, Human Stories · 28 min. · Sæson 1Why AI answer engines are the new front door for prospective students Structuring content for discoverability (and what "canonical" actually means) Mobile program pages: what…
- Clicks to Campus: AI, UX, and Segmentation Powering 2026 Enrollment · 26 min. · Sæson 1AI and zero-click search: How discovery and consideration now happen before prospects ever reach your website. Segmenting parent and student funnels: Why mixing audiences wastes…
- Trust, Relevance, ROI: This Week in Enrollment Strategy · 23 min. · Sæson 1Why trust, relevance, and ROI are now the core of enrollment growth (HEMI) How University of Florida Distance Learning pairs fun outreach with strict data discipline (Stamats…
- AI, Proof, and People: The New Rules of Enrollment and Expertise · 24 min. · Sæson 1AI has shifted, not erased, the role of expertise in higher ed marketing (Holly Leach).Purdue Daniels School boosted domestic apps 40% by doubling down on in-person events and…
- AI-Ready, Student-First: This Week’s Higher Ed Marketing Moves · 23 min. · Sæson 1Why AI visibility is now table stakes for higher ed marketers How to audit and fix your program pages for both AI and student clarity (Advance Education, EAB) Agile campaign…
- AI Is the Front Door, Humans Close the Deal: The New Higher Ed Enrollment Playbook · 21 min. · Sæson 1AI as the new campus front door: How answer engines and AI assistants are changing student discovery (HEMI)Operationalizing for AI visibility: Schema, structured program pages…
- AI Search, Human Touch: The New Higher-Ed Enrollment Playbook · 27 min. · Sæson 1AI search has changed the front door to enrollment: Prospects now get answers from AI, not blue links. Institutions need to be the trusted, structured source AI chooses to cite…
- AI Answers, ChatGPT Ads, and Frictionless Enrollment: The New Higher Ed Marketing Playbook · 24 min. · Sæson 1AI answer engines now set the first impression for most prospective students—long before they reach your homepage. (Source: Higher Education Marketing Institute) Canonical…
