Show notes
Duolingo was one of the most beloved brands in tech.
But in 2025, a leaked memo exposed the company’s true AI strategy: automate education. The backlash was instant. Reddit turned. TikToks went viral. Loyal users walked away from thousand-day streaks.
This is the inside story of Duolingo's unraveling: how a brand built on personality and playfulness lost user trust overnight, alienated its community, and put years of brand equity at risk all while selling a different story to investors.
Chapters
(0:00) Why Duolingo users started quitting
(0:42) AI as a teaching tool or a threat to…
Website: hiten.show