Host-Read Ads (Audio)
by TWiT
Latest episode
HRA 92: TWiT.tv's Podcast Advertising Minimum is $20K per Quarter &…
HRA 92: TWiT.tv's Podcast Advertising Minimum is $20K per Quarter &…
About this podcast
Navigating the podcast sales process can be cumbersome because every podcaster has their own unique approach. Join Lisa Laporte, the CEO of TWiT.tv, to learn about the different types of podcast advertising, how they work, and what you need to consider when buying podcasts. If you are new to the podcasting space or a brand wanting to advertise in podcasts, then subscribe to learn more.
Although the show is no longer in production, you can enjoy episodes from the TWiT Archives.
Episodes
The newest 20 of 75 episodes
- HRA 92: TWiT.tv's Podcast Advertising Minimum is $20K per Quarter & This is Just the Starting Point - The Psychology Behind Premium Podcast Advertising · 3 min · Episode 92TWiT.tv CEO Lisa Laporte pulls back the curtain on one of the most frequently asked questions from potential advertisers: Why does TWiT maintain a $20,000 quarterly minimum for…
- HRA 91: How to Successfully Track Your Podcast Campaign - Ad Tech is a MUST! · 4 min · Episode 91TWiT CEO Lisa Laporte reveals the shocking truth about podcast advertising measurement: 80% of actual engagement goes untracked without proper attribution tools. Learn the four…
- HRA 90: TWiT.tv's Diverse Sponsorship Offerings - Host-Read vs. Producer-Read and Why It Matters to You · 3 min · Episode 90TWiT.tv CEO Lisa Laporte breaks down TWiT.tv's current four-tier advertising model—from host-read interstitial and billboard ads that remain in perpetuity, to dynamic ad…
- HRA 89: Brands if You Want Amazing Host-Read Ads Then Partner Directly With TWiT.tv - Skip the Agency · 4 min · Episode 89TWiT.tv just hit a major milestone—20 years of tech podcasting—and CEO Lisa Laporte is here to share the insider secrets behind 18 years of successful ad partnerships. In this…
- HRA 88: 2025 TWiT.tv Audience Metrics - Why TWiT's Host-Read Ads Outperform Industry Standards · 2 min · Episode 88In this episode of Host-Read Ads, Lisa Laporte, CEO of TWiT.tv, shares the latest audience metrics from their annual survey. With over 8,000 responses, Lisa reveals 10 key…
- HRA 87: Why TWiT.tv First-Tier Podcast Ads Stand Out - 5 Secrets to Successful Podcast Advertising · 4 min · Episode 87In this episode, TWiT.tv CEO Lisa Laporte shares five compelling reasons why brands should partner with TWiT.tv for their podcast advertising needs: • Audio and video formats…
- HRA 86: Stepping Into 2025 Upfronts - How We Help Brands Reach Tech Decision-Makers in 2025 · 4 min · Episode 86In this episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte discusses the network's 2025 advertising opportunities and how brands can effectively reach TWiT's highly educated…
- HRA 85: How to Measure a Podcast Campaign Successfully - 5 ways to gauge success levels · 6 min · Episode 85Join Lisa as she breaks down the benefits of podcast ad tech tools like Spotify ad analytics and Podscribe, providing a more comprehensive view of an ad's performance. She also…
- HRA 84: TWiT Diversifies Its Advertising Opportunities - Reach Tech-Savvy Audiences · 4 min · Episode 84Lisa Laporte highlights the TWiT.tv's diverse partnership offerings. From exclusive dynamic insertion audio ads through Libsyn Ads to direct partnerships with host-read ads and a…
- HRA 83: Brands Should Work Directly With Us at TWiT.tv - The key advantages of direct collaboration · 2 min · Episode 83Lisa outlines four compelling reasons for brands to buy direct. Learn about the importance of implementing ad tech, landing a better deal, receiving script recommendations, and…
- HRA 82: Why You Should Include Podcast Advertising in Your Marketing Budget - Amplifying Your Marketing Message · 2 min · Episode 82How these unique podcast advertisements can serve as the perfect complement to a brand's existing marketing strategies, amplifying the reach and impact of the intended message…
- HRA 81: It Takes More Than Ad Tech to Measure Podcasts - Crafting Effective Podcast Advertising Campaigns · 3 min · Episode 81Lisa Laporte pulls back the curtain on why ad tech's flashy numbers and algorithms can lead brands astray if they're not paired with a deeper understanding of a podcast's unique…
- HRA 80: TWiT.tv Now Offers Host-Read DAI Ads with Libsyn Ads - Explaining TWiT's partnership with Libsyn · 2 min · Episode 80In this episode, Lisa discusses the recent collaboration with Libsyn Ads. With this partnership, TWiT's eight public shows, including fan favorites like 'This Week in Tech' and…
- HRA 79: TWiT.tv Ads Always Exceed The Contracted 60 Second Ad Read - Five requirements to introduce brands · 2 min · Episode 79Lisa explains why storytelling and personal endorsements are key, and how TWiT gives hosts the creative license to turn ad spots into in-depth introductions that listeners trust…
- HRA 78: Podcast Ad Copy Must Have a Compelling CTA - Make the Call to Action Stand Out! · 3 min · Episode 78In a market overflowing with audio content, Lisa breaks down how direct response brands can deploy calls to action that not only grab attention but also foster trust and brand…
- HRA 77: Top 5 Ways You Can Support Your Favorite Podcasts/Podcast Networks - Keeping Your Favorite Podcasts Alive and Kicking · 3 min · Episode 77Embracing the spirit of community that's at the heart of podcasting, this episode emphasizes the power of word-of-mouth recommendations and the simple yet significant acts of…
- HRA 76: What It Takes to Measure a Podcast Campaign - Gauging the success and impact of ads · 4 min · Episode 76Have you ever launched a podcast ad campaign only to find yourself in the dark about its performance and reach? In a landscape where instant results are often expected, Lisa…
- HRA 75: TWiT Excels At Making Our Partner's Ads Stand Out - Comprehensive continuity, graphics, and more! · 2 min · Episode 75Get the inside scoop on how the TWiT team expertly crafts partner ads that not only grab attention but also maintain it, turning casual listeners into loyal followers. Lisa…
- HRA 74: We Embed Our Ads = Overdelivery For Brands - Brands' Ads in Perpetuity · 2 min · Episode 74Lisa shares the successful approach of embedding ads within content, ensuring that they live on long after their initial run. This provides a lasting impact for brands, granting…
- HRA 73: Why We Vet Brands - The Five Pillars of Advertising Triumph with TWiT.tv Insights · 2 min · Episode 73Join Lisa as she lists the five pivotal guidelines that have propelled our brand partnerships to new heights. Learn how rigorous vetting and an unwavering dedication to adding…
