How They Scaled It
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Nail It Before You Scale It w. Scott Peper
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Welcome to How They Scaled It, where scaling is done with both sides of the brain. Join host Courtney Wasserburger as she sits down with growth stage businesses; speaking with founders and industry leaders from eCommerce and SAAS sectors. We showcase their journeys, unpacking the pivotal moments, marketing strategies, and key decisions that shaped their success. If you’re a business owner, marketing leader, or entrepreneur eager to learn the ins and outs of scaling and thriving in the digital space, this podcast is your corner of the internet dedicated to helping you learn from the best.
Episoder
De 20 nyeste av 29 episoder
- Nail It Before You Scale It w. Scott Peper · 44 minIn this episode of How They Scaled It, I sit down with Scott Peper, Founder and CEO of Mobilization Funding, to unpack the unconventional journey that led him from sales…
- Build the Foundation, Then Scale w. Eric Fortenberry · 53 minIn this episode of How They Scaled It, I sit down with Eric Fortenberry, Founder and CEO of JobTread, as he shares how he built one of the fastest-growing platforms in…
- Scaling a Mission-Driven Skincare Brand w. Cheree Ashley · 36 minIn this episode of How They Scaled It, I sit down with Cheree Ashley, Founder and CEO of Osier. Cheree went from opening treatment centers at the age of 24 to launching Osier, a…
- Build Credibility, Grow Your Business w. Rochelle Jacobs · 39 minIn this episode of How They Scaled It, I sit down with Rochelle Jacobs, Co-Founder of Naturally Serious and a Wall Street veteran who returned to her roots in skincare. Rochelle…
- Sell Top-Down, Scale Faster w. Andre Wouansi · 52 minIn this episode of How They Scaled It, I sit down with Andre Wouansi, Founder of Accurate Legal Billing. He shares how he went from auditing law firm invoices to building an…
- Stop Selling Features, Start Selling Outcomes w. Pedro Arellano · 43 minIn this episode of How They Scaled It, I sit down with Pedro Arellano, Co-Founder and CEO of Wallabi. He shares how his 25-year journey through the data and analytics world led…
- Retail Isn’t Luck, It’s Strategy w. Elina Wang · 36 minIn this episode of How They Scaled It, I sit down with Elina Wang, Co-Founder and CEO of ESW Beauty, as she shares the inspiring journey behind her wellness-driven skincare…
- Building Trust Then Building the Brand w. Scott Kveton · 45 minIn this episode of How They Scaled It, I sit down with Scott Kveton, Co-Founder and CEO of CaseMark, who has a track record of building companies that define categories. Scott…
- Empowering Women by Scaling Community w. Dani Pickens · 50 minIn this episode of How They Scaled It, I sit down with Dani Pickens, Founder & Chief Enablement Officer of The Executive Evolution (TEE). Dani shares how a non-compete lawsuit…
- Turning Expertise Into a Scalable Brand w. Claire Bing · 57 minIn this episode of How They Scaled It, I sit down with Claire Bing, Founder and CEO of Confiance Cosmetic Group. Confiance is a beauty and personal care consulting company…
- Niche, Value, Then Scale w. Rick Clark · 38 minIn this episode of How They Scaled It, I sit down with Rick Clark, VP of Strategic Partnerships at CloudNine and Co-Founder of The Masters Conference. Rick has been on the…
- Scaling Smart: Quality Over Quantity w. Brittany Lo · 47 minIn this episode of How They Scaled It, I sit down with Brittany Lo, Founder and CEO of two separate beauty companies: Beia and Beautini. In this episode, she shares how building…
- Identifying Your Brand’s “Why” w. Chelsey Hayes · 43 minIn this episode of How They Scaled It, I sit down with Chelsey Hayes, co-founder and CEO of Brown Babee. She shares how her decade-long fertility journey led to the creation of a…
- Scaling Community Not Just Revenue w. Natalie Cantave · 44 minIn this episode of How They Scaled It, I sit down with Natalie Cantave, the co-founder of MKTG WMN—a thriving community designed to uplift women and nonbinary professionals in…
- DTC Lessons from a Tween Skincare Breakout w. Corina Pfeffer · 46 minIn this episode of How They Scaled It, I sit down with Corina Pfeffer, co-founder and COO of Pipa Skin Care, to unpack how a Venezuelan trio of moms turned a gap in the skincare…
- How Knowing Your Numbers Drives Growth w. Kunle Campell · 54 minIn this episode of How They Scaled It, I sit down with Kunle Campbell, co-founder of Octillion Capital Partners and host of the 2X eCommerce podcast. Kunle shares how a…
- How to Grow in Retail Without Selling Out w. Cat Lepetit · 35 minIn this episode of How They Scaled It, I sit down with Cat Lepetit, the visionary founder of Sun Drunk, a beach lifestyle brand rooted in joy, sustainability, and good vibes. She…
- How Good Product Can Change Consumer Behavior w. Chaz Dean · 1 t 6 minIn this episode of How They Scaled It, I sit down with Chaz Dean, the visionary founder behind WEN Hair & Body Care. From starting out as a photographer to launching a…
- Glitter, Grit, and Going Viral w. Fazit · 55 min · Sesong 1 Episode 10In this episode of How They Scaled It, I sit down with Aliett Buttelman and Nina LaBruna, the dynamic co-founders behind Fazit Beauty, the viral skincare and cosmetics brand…
- Scaling a Luxury Brand w. Lita Cunningham · 46 min · Sesong 1 Episode 9In this episode of How They Scaled It, Isit down with Lita Cunningham, founder and CEO of Lalais, a luxury skincare brand redefining solutions for misunderstood skin. From her…







