How to Sell Advice
de Kevin C. Whelan
Último episodio
210. From Freelancer to Marketing Strategist with Jordan Mogck
210. From Freelancer to Marketing Strategist with Jordan Mogck
Sobre este podcast
A podcast helping independent marketers how to build a leveraged and profitable practice.
(This podcast was formerly named Mindshare Radio)
Episodios
Los 20 episodios más recientes de 202
- 210. From Freelancer to Marketing Strategist with Jordan Mogck · 48 minIn this episode, Jordan and I talk about his transition from freelancer to strategist, how he found his niche working with Amish farmers, and more. • Transitioning from…
- 209. Going from employee to consultant with Reza Saeedi · 1 h 3 minI recently interviewed Reza Saeedi—a marketing strategist and former Director of Marketing at On Deck—about his transition from employee to marketing advisor to employee again…
- 208. My content publishing and distribution framework · 17 minSo, you want to publish content to attract clients. Do you start a blog? Hammer out posts on LinkedIn every day? Start a YouTube channel? A podcast? Good question. I get asked it…
- 208. Brad Hussey on evolving from web designer to creator/educator · 59 minI recently had the privilege of interviewing Brad Hussey—a former web designer turned creator, educator, and community builder. In this episode, we talk about things like: • How…
- 207. Reuben Swartz on the mindsets and strategies of successful selling · 47 minThe other week, I chatted with former software consultant turned CRM SaaS owner, Reuben Swartz about how to do sales in a way that doesn't feel like selling and instead sets up…
- 206. Building an expertise business around a proprietary framework with Billy Broas · 56 minDo you have a proprietary framework or methodology you can build an entire business around? I recently recorded a podcast with Billy Broas, a copywriter, advisor, and educator…
- 205. How to Sell Advice and AdvisoryWork.com—Mindshare is rebranding! · 16 minI recently decided to rebrand the Mindshare franchise (can I call it that?). Listen in for all the details! —kw
- 204. Tsavo Neal on how to get more clients through your website with SEO · 54 minDo you focus much on optimizing your website for search engines? Personally, I don’t really do much beyond the basic best practices. My strategy has been more focused on email…
- 203. Mark Evans on the unique challenges and methodologies of fractional CMO and advisory work · 1 h 0 minA few weeks ago, I invited Mindshare member and long-time marketing consultant, Mark Evans, to talk shop with me about the business of marketing consulting and fractional CMO…
- 202. The highest leverage thing you can do in your freelance or consulting practice · 14 minThe other day, I replied to a Twitter friend's (@RodBurkert) open question: My question: What is the 'right next best thing' you should do to create the biggest leverage and…
- 201. The dichotomy of advice · 9 minIt's easy to believe that as advisors, we get paid to have all the answers. We feel like to add value, we need to be able to tell people what to do. What if instead, our value…
- 200. Kevan Lee on part-time advisory work, mentorship, equity compensation, and more · 54 minI recently interviewed Kevan Lee, the former VP of Marketing at Buffer and currently Senior VP of Marketing at Oyster. Kevan is a wealth of knowledge when it comes to leading…
- 199. The three core ways to get more consulting clients · 19 minYou may be a rock star when it comes to marketing your clients' business. But when it comes to your own, it might be an entirely different story. And you know what? That doesn't…
- 198. Lowering the barrier for email · 7 minWhat if the way to get your emails read and subscribers to stay subscribed was to lower the bar a little? Not in terms of quality, necessarily. But in terms of format or type…
- 197. How to put your advisory clients at the epicentre of your business · 20 minThe most successful businesses have a high degree of customer-centricity. Think Amazon or Google—they're absolutely relentless about the customer experience. And in the…
- 196. Iteration and innovation is the only way · 11 minThe odds of you succeeding with new ventures or ideas out of the gate is low. It’s not fun but it’s true. Even if your idea is good, it might be adjacent to the one the market…
- 195. Selling confidence · 11 minDo you ever stop to wonder what it is we are really selling as consultants? Are we selling a website, strategy, or brand identity? Yes... and no. Those are features of our work…
- 194. How to avoid the "employee" trap as a fractional CXO · 22 minIt's incredibly easy to get sucked into being an employee-like figure when you do fractional leadership work. When I first got started as a fractional CMO, I basically had two…
- 193. Two ways to think about positioning · 8 minThis post originally appeared at https://kevin.me/ways You can think about niching in a lot of ways. In many cases, the tighter you go, the easier it can be to sell what you…
- 192. Why I don't position myself as a fractional CMO · 14 minI don't position myself as a fractional CMO. I might have a fractional CMO service. Or in a sales conversation, I may say that I'm like having a part-time CMO on your team. But I…
