Notas del episodio
Amazon just rewrote the rules of the product listing — and it happened almost overnight. In this eTail Boston conversation, Cameron Yoder sits down with Teikametrics founder and CEO Alasdair McLean-Foreman to unpack Amazon's July 27th mandate capping every product title at 75 characters and introducing a brand-new "item highlights" field. The real story isn't the character count — it's what it signals: Amazon is racing to power Alexa for shopping, where Andy Jassy revealed on the Q2 earnings call that consumers are already buying 40% more. Alasdair breaks down how brands can prepare for…
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