Huntress On Analytics
by Katherine R. Lieber
Latest episode
S1E21: The Ghost Funnel: What Happens to Students After They…
S1E21: The Ghost Funnel: What Happens to Students After They…
About this podcast
Huntress On Analytics explores the future of admissions for career and technical colleges. Created by Katherine R. Lieber of Huntress Analytics and TitaniumBlue Insights, this podcast offers expert insights and actionable strategies to modernize admissions. Join Lila, our voiceover host, as we uncover how data and predictive analytics can transform prospect engagement, helping colleges attract, nurture, and enroll students. Tune in to discover how analytics can build stronger class cohorts and drive enrollment success.
Episodes
The newest 20 of 21 episodes
- S1E21: The Ghost Funnel: What Happens to Students After They Inquire—and Why You Don’t See It · 6 min · Season 1 Episode 21A student fills out your inquiry form—and then? Silence. But don’t be fooled. That silence isn’t disinterest. It’s the start of a new funnel most schools never see. In this…
- S1E20: The Omnichannel Attribution Myth: Why Tracking Prospects is Harder Than It Sounds · 8 min · Season 1 Episode 20“Omnichannel” sounds impressive—until you try to actually track a student across five platforms, two form fills, and one broken attribution model. In this episode, we unpack the…
- S1E19: The Hidden Cost of Bad Analytics: The Data You’re Collecting That’s Wasting Your Time · 7 min · Season 1 Episode 19Admissions teams track everything—CRMs, marketing reports, financial aid data, application trends. But here’s the problem: most of it isn’t driving decisions. Schools are flooded…
- S1E18: The Hidden Cost of Bad Analytics: The Data You’re Collecting That’s Wasting Your Time · 8 min · Season 1 Episode 18Admissions teams track everything—CRMs, marketing reports, financial aid data, application trends. But here’s the problem: most of it isn’t driving decisions. Schools are flooded…
- S1E17: The Flawed Predictive Model: Why Your Enrollment Forecast is Probably Wrong · 7 min · Season 1 Episode 17Every admissions office wants to predict the future—how many students will apply, which marketing channels will convert, and what final enrollment numbers will look like. But…
- S1E16: How to Design Admissions Analytics That Actually Help Teams Think · 8 min · Season 1 Episode 16Admissions teams rely on data every day—but is that data actually designed to help them think smarter? Too often, analytics is built for systems, not for the people using it…
- S1E15: Seeing the Story Behind the Data: How Analytics Abstractions Help Us Think Smarter About Admissions · 7 min · Season 1 Episode 15Admissions teams have more data than ever—but does that data actually help them make better decisions? Too often, analytics is designed for systems, not for people, leaving teams…
- The Secret Life of the Zip Code, Part 3: Personalized Recruitment with Hyper-Localized Data · 8 min · Season 1 Episode 14🎯 The Magic of ZIP Codes: Personalized Recruitment with Hyper-Localized Data Admissions marketing is changing fast, and the old one-size-fits-all approach? It’s just not cutting…
- The Secret Life of the Zip Code, Part 2: Unlocking Hidden Demographics · 8 min · Season 1 Episode 13ZIP codes aren’t just numbers—they’redata powerhousesthat can transform how admissions teams recruit, engage, and support students. The second installment of The Secret Life of…
- The Secret Life of the Zip Code, Part 1: Heat Maps in Admissions Analytics · 9 min · Season 1 Episode 12Zip codes might seem like just another data point, but in admissions analytics, they’re a game-changer. In this episode of Huntress on Analytics, we unlock the power of…
- The Data Dilemma: Why Underutilized Insights Are Holding Admissions Back · 8 min · Season 1 Episode 11Data is everywhere in admissions, but too often it’s left untapped. In this episode of Huntress on Analytics, we dive into The Data Dilemma—why admissions teams underutilize…
- Turning Admissions Insights into Action: Benchmarking & Strategic Analytics · 10 min · Season 1 Episode 10Admissions teams have been using benchmarking and analytics for years, but what happens when you retool these tools to build the future of admissions? In this episode of…
- Predicting Success: Crafting Simple Predictive Models for Smarter Admissions Decisions · 8 min · Season 1 Episode 9Predictive modeling doesn’t have to be reserved for the data elite. In this episode of Huntress on Analytics, we break down how admissions teams can start building simple…
- Mapping Success: Using Geographic Data to Transform Admissions Strategies · 8 min · Season 1 Episode 8Where your prospects come from is more than just a point on a map—it’s a treasure trove of insights. In this episode of Huntress on Analytics, we explore how geographic and…
- From Interest to Enrollment: Decoding Behavioral Signals to Predict Prospects Who'll Persist · 8 min · Season 1 Episode 7From timing and sequence to hidden emotional cues, every action a prospect takes tells a story. In this episode of Huntress on Analytics, we dive into four key strategies for…
- Predict, Personalize, Persist: Lessons from Data-Driven Giants for College Admissions · 11 min · Season 1 Episode 6In this episode of Huntress on Analytics, we explore how predictive engagement strategies and behavior-driven triggers—like those used by top e-commerce giants—can transform…
- The Prospect Who Didn’t Apply: Predicting What They’ll Do Next · 10 min · Season 1 Episode 5Not every prospect who pauses is a lost opportunity. In this episode of Huntress on Analytics, we explore how analytics helps admissions teams decode the hidden signals behind…
- Forget First Impressions: How Admissions Data Reveals the Real Decision-Making Process · 10 min · Season 1 Episode 4First impressions might matter, but when it comes to admissions, it’s the last mile that makes all the difference. In this episode of Huntress on Analytics, we challenge the…
- Beyond Marketing: Nurturing Prospects with AI for Successful Admissions · 6 min · Season 1 Episode 3In this episode of Huntress on Analytics, we dive into redefining what it means to nurture prospects in today’s admissions landscape. Beyond traditional marketing, successful…
- From Data to Decision: Using Predictive Analytics to Attract the Right Students · 6 min · Season 1 Episode 2Forget casting a wide net and hoping for the best—this episode of Huntress on Analytics dives into how predictive analytics helps career and technical colleges break free from…
