If Prices Could Talk
autor: Holden Advisors
Capturing hidden multiples: building a more valuable business with…
O tym podcaście
Welcome to If Prices Could Talk, the podcast where we explore the strategies and tactics that drive effective pricing, sales, and negotiations in B2B.
Join us for candid conversations with thought leaders and industry experts as we dive into what’s working, what’s changing, and how to build and sustain pricing power in today’s markets. We’ll explore tactical approaches to value-based pricing, improving sales effectiveness, and best practices for negotiating with backbone.
Odcinki
Najnowsze 20 z 56 odcinków
- Capturing hidden multiples: building a more valuable business with Nick Anderson · 58 min · Sezon 4 Odcinek 11What makes a business more valuable, and what happens when some of your most productive team members aren't human? In this episode of If Prices Could Talk, Holden Advisors…
- Better data, better pricing: building the foundation for AI with Donna Burbank · 1 godz. 0 min · Sezon 4 Odcinek 10Better pricing starts with better data—but that doesn't mean your data has to be perfect. In this episode of If Prices Could Talk, Holden Advisors' Richard Klein and Patrick…
- Pricing Through Uncertainty: Value, Volatility & AI with Cargill’s Bhadra Menon · 52 min · Sezon 4 Odcinek 9What does great pricing look like when weather, tariffs, geopolitics, commodity markets, and supply chains can change the equation overnight? In this episode of If Prices Could…
- Why revenue growth breaks down (and how great companies fix it) with Dan Bernoske · 51 min · Sezon 4 Odcinek 8Private equity firms don't invest in companies hopingthey'll grow. They invest expecting them to grow. So why do so many portfolio companies struggle to execute? In this episode…
- Authority creates pricing power: how AI is changing trust, pricing, and negotiation with Adam Witty · 50 min · Sezon 4 Odcinek 7In a world where AI can generate endless content, what actually creates authority? In this episode of If Prices Could Talk, Brian Doyle and Emily McCauley sit down with Adam…
- From Pricing Strategy to Profit: What Actually Works with Kevin Mitchell · 43 min · Sezon 4 Odcinek 6Most companies don’t have a pricing strategy problem. They have a value capture problem. In this episode of If Prices Could Talk, Holden Advisors sits down with Kevin Mitchell…
- The Executive Lens on Pricing, Value, and Growth with Charlton Evans · 47 min · Sezon 4 Odcinek 5Pricing problems rarely start with pricing. They start with leadership. In this episode of If Prices Could Talk, Holden Advisors sits down with founder and CEO Charlton Evans of…
- The shift from selling to strategic partner with John La Vecchia · 42 min · Sezon 4 Odcinek 5In today’s world, procurement teams are more sophisticatedthan ever—and most sales teams are still playing by outdated rules. In this episode of If Prices Could Talk, Holden…
- The companies powering smart manufacturing with Adrienne Meyer · 35 min · Sezon 4 Odcinek 4Modern factories rely on a complex network of automation systems, software platforms, and industrial equipment. But behind the scenes, there is a group of companies responsible…
- Pricing power in automotive: Lessons from Kelley Blue Book with Randy Kobat · 39 min · Sezon 4 Odcinek 3Pricing power rarely disappears overnight. More often, it erodes slowly as markets become more transparent, buyers gain more information, and sellers struggle to defend value…
- The most common mistakes in pricing for B2B services · 32 min · Sezon 4 Odcinek 2In this episode of If Prices Could Talk, Tracy Dent sits down with Jeet Mukherjee (Chief Strategy Officer) to unpack why pricing services feels more emotional, more political…
- Why price changes fail · 39 min · Sezon 4 Odcinek 1Without strong execution from client facing teams, even the best price model will underperform. In this episode of If Prices Could Talk, Tracy Dent sits down with Jeet Mukherjee…
- Value selling in the age of AI with MG Gurbaxani, CEO of Cuvama · 48 min · Sezon 3 Odcinek 23In this episode, Cuvama CEO MG Gurbaxani joins Jeet Mukherjee and Tracy Dent to break down myths in value based selling and what it takes to succeed when AI is no longer a…
- How to break out of the cost-plus pricing trap · 31 min · Sezon 3 Odcinek 22Many B2B companies still rely on cost-plus pricing. For good reason! It’s clear, it’s simple to explain and defend, and it’s predictable. But when buyers use it as an excuse to…
- AI price wars and the new rules of SaaS differentiation · 30 min · Sezon 3 Odcinek 21In this episode, we unpack the impact of AI on SaaS pricing, differentiation, and value - and a rundown of pricing related pops and flops. From Notion’s bundling strategy to the…
- Leading sales teams to protect value in high stakes negotiations · 49 min · Sezon 3 Odcinek 20How do you build a sales team that doesn’t crumble under pressure? 30-year sales veteran Vanessa Giuliani joins Holden Advisors CEO Brian Doyle and host Tracy Dent to unpack…
- What autonomous cars are teaching us about pricing power · 52 min · Sezon 3 Odcinek 19In this episode of If Prices Could Talk, Tracy Dent is joined by Greg James and Jeet Mukherjee to break down the economic, strategic, and emotional factors shaping the autonomous…
- Pricing power lessons from Klarna, Foot Locker, and Airbnb · 47 min · Sezon 3 Odcinek 18Join us to unpack the biggest pricing and strategy headlines from the last few weeks. From Klarna’s AI stumble and rising credit defaults to Airbnb’s push to become a…
- The CEO's pricing dilemma with Chris Anderson · 34 min · Sezon 3 Odcinek 17In this episode, Chris Anderson joins Tracy Dent and Jeet Mukherjee to break down what it takes to lead a pricing transformation inside a PE-backed company. From board pressure…
- B2B lessons from OpenAI, tariffs, and the $20k EV truck · 44 min · Sezon 3 Odcinek 16In this episode, we explore what happens when pricing meets volatility — from SaaS boardrooms to EV factories and grocery aisles. Join host Tracy Dent alongside Jeet Mukherjee…







