Imperfect Marketing
by Kendra Corman
Latest episode
Persuasion vs. Manipulation: Where's the Line When AI Makes Copy…
Persuasion vs. Manipulation: Where's the Line When AI Makes Copy…
About this podcast
Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.
Episodes
The newest 50 of 368 episodes
- Persuasion vs. Manipulation: Where's the Line When AI Makes Copy This Easy? · 7 min · Episode 368Send us Fan Mail Where is the line between persuasion and manipulation in marketing? Is a countdown timer persuasive, or manipulative? Is “only three spots left” smart marketing…
- What's the Biggest Networking Follow-Up Mistake to Avoid? · 28 min · Episode 367Send us Fan Mail Have you ever left a networking event with a handful of new contacts and no idea what to do next? How do you follow up without sounding like you are immediately…
- Does SEO Still Work in the Age of AI Search Engines? · 25 min · Episode 366Send us Fan Mail Is AI making SEO obsolete, or is it making strong content even more important? As AI changes the way people search for information, many businesses are watching…
- What Is Behavioral Email Automation and Does It Work? · 25 min · Episode 365Send us Fan Mail What if your email marketing could respond to what a prospect is actually doing instead of sending everyone the same sequence? How do you use AI to personalize…
- Stop Trying to Boil the Ocean With AI · 8 min · Episode 364Send us Fan Mail Are you asking the wrong question about AI in your business? A lot of businesses start with, “How can we use AI?” But that question can send you down a rabbit…
- Is PR the Same as Marketing? Here's the Real Difference · 27 min · Episode 363Send us Fan Mail PR and marketing may work together, but they are not the same thing. In this episode of Imperfect Marketing, Kendra Corman talks with PR expert Lauren Cockerell…
- How Do You Find Out What Your Customers Really Buy? · 20 min · Episode 362Send us Fan Mail Are you marketing what you want to sell, or what your customers actually value? In this episode of Imperfect Marketing, Kendra Corman talks with twin sisters…
- Why Is Your Business Profitable but Always Short on Cash? · 23 min · Episode 361Send us Fan Mail Your profit and loss statement says the business is doing well, so why does it feel like there is never enough cash available? In this episode of Imperfect…
- Define "Done" Before You Touch Anything · 10 min · Episode 360Send us Fan Mail What if the biggest reason your projects stall isn't because people lack motivation, but because they don't know what success actually looks like? In this…
- Can AI Replace Your Marketing Team or Just Assist It? · 20 min · Episode 359Send us Fan Mail Can AI really run your Google Ads campaigns without a human ever logging in? And if it can, does that mean marketing knowledge is becoming optional? If you're…
- What Makes a Strong Brand? It's Not Your Logo or Colors · 24 min · Episode 358Send us Fan Mail What if the biggest thing holding your marketing back isn't your ads... but your brand? In this episode of Imperfect Marketing, Kendra Corman sits down with Matt…
- Why Are Your Meta Ads Not Converting? Fix These 3 Things First · 25 min · Episode 357Send us Fan Mail Have you ever wondered why some businesses seem to scale effortlessly while others hit a wall, even after investing more money into marketing? In this episode of…
- The One-Person Marketing Team Survival Guide · 14 min · Episode 356Send us Fan Mail Have you ever looked up and realized it's been weeks, or even months, since you last posted? You're not alone. Many business owners don't stop marketing because…
- How Do You Stop Charging Hourly and Price for Value Instead? · 23 min · Episode 354Send us Fan Mail Are you charging for your time instead of your expertise? Many entrepreneurs fall into the trap of hourly pricing because it feels like the obvious place to…
- Where Are Your Best Clients Actually Making Buying Decisions? · 26 min · Episode 354Send us Fan Mail Trying to keep up with every social media platform can feel like a full-time job. The truth is, your best marketing strategy may not be posting more. It may…
- Why Your Messaging Isn't Working (And It's Probably Not the Words) · 26 min · Episode 353Send us Fan Mail Have you ever felt like people just don't "get" what your business does? You tweak your website. Rewrite your copy. Experiment with AI. Yet somehow your message…
- Clips Are the Content | The Mindset Shift Every Podcaster Needs · 12 min · Episode 352Send us Fan Mail For years, podcasters have treated clips as marketing. Record the episode. Pull out a few highlights. Share them on social media. Hope people click through to…
- Why Clarity Is What Your Marketing Has Been Missing · 27 min · Episode 351Send us Fan Mail What if your biggest marketing challenge isn't your strategy, your website, or even your content? What if it's a lack of clarity? In this episode of Imperfect…
- How to Book More Meetings With Cold Email in 2026 · 24 min · Episode 350Send us Fan Mail Is cold email still one of the most effective ways to generate leads, book meetings, and grow your business? In this episode of Imperfect Marketing, Kendra…
- How to Hear More Yeses Using the Science of Persuasion · 34 min · Episode 349Send us Fan Mail Why People Don't Decide: The Science of Ethical Persuasion with Patrick Van Der Burght Have you ever presented a great idea, made a compelling offer, or shared a…
- The Email You're Not Sending Is Costing You Money · 11 min · Episode 348Send us Fan Mail Most business owners know email marketing matters. So why are so many still avoiding it? In this episode of Imperfect Marketing, Kendra shares two recent…
- Why Soft Skills Are Your Biggest Asset in an AI World · 28 min · Episode 347Send us Fan Mail What happens when AI starts doing the work humans used to spend hours on every week? According to longtime tech innovator Scott Abbott, the answer isn’t that…
- Can an AI Receptionist Actually Build Customer Trust? · 24 min · Episode 346Send us Fan Mail Are missed phone calls quietly costing your business customers and trust? In this episode of Imperfect Marketing, Kendra sits down with Laurent to talk about the…
- Why Word of Mouth Referrals Aren't Enough Anymore · 23 min · Episode 345Send us Fan Mail What are you actually known for… and is it helping or hurting your business? Are you trying to do too many things—and confusing your audience in the process?…
- Why I Stopped Sending Pretty Emails (And You Should Too) · 10 min · Episode 344Send us Fan Mail Are your “beautiful” emails actually hurting your results? When was the last time you replied to a perfectly designed newsletter? What if the thing you’re…
- Why Do Productivity Hacks Work for Men but Not Women? · 29 min · Episode 343Send us Fan Mail Are you forcing productivity… when your body is asking for something different? What if your “inconsistent” energy is actually your biggest advantage? And what…
- Marketing Is Community (And Community Is Marketing) · 27 min · Episode 342Send us Fan Mail Are you trying to grow your business… but feel like no one is paying attention? Do you think you need a big audience before you can build real momentum? What if…
- SEO Is Dead. Search Everywhere Optimization Is Here | Wes Towers · 26 min · Episode 341Send us Fan Mail Are you still relying on Google alone to get found? Wondering why your website traffic is shifting—but your leads aren’t? Or why your marketing feels like it’s…
- AI Tools I Actually Use and the Ones I Dropped · 13 min · Episode 340Send us Fan Mail In this episode of Imperfect Marketing, I’m pulling back the curtain on how I’ve actually been using AI in my day-to-day marketing work—beyond the hype, beyond…
- Why Sales Feels Icky (And How to Fix It) | Jonny Holsten · 23 min · Episode 339Send us Fan Mail In this episode of Imperfect Marketing, I sit down with Jonny Holsten of BridgeSelling to unpack why sales gets such a bad reputation—and how to fix it. We dive…
- 5 Human Skills That Make You Irreplaceable in the AI Era · 27 min · Episode 338Send us Fan Mail In this episode of Imperfect Marketing, I sit down with Stephanie Sylvestre, founder of Avatar Buddy, to explore how AI is reshaping the way businesses…
- The Science of Getting People to Say Yes (Ethically) · 35 min · Episode 337Send us Fan Mail In this episode of Imperfect Marketing, I sit down with Patrick Van Der Burght, a Cialdini Certified Trainer and expert in ethical persuasion. We explore how…
- When to Turn OFF the AI (And Trust Yourself Instead) · 17 min · Episode 336Send us Fan Mail In this episode of Imperfect Marketing, Kendra talks about the growing misuse of AI in marketing and why relying on it too heavily can actually damage your…
- Is AI Killing SEO? What Small Businesses Need to Know Now · 26 min · Episode 335Send us Fan Mail In this episode of Imperfect Marketing, Kendra Corman sits down with SEO expert Kyle Bailey to explore how artificial intelligence is changing the search…
- Are You Marketing to the Wrong People? How to Find Your Moose · 26 min · Episode 334Send us Fan Mail In this episode of Imperfect Marketing, I sit down with Kay Miller — sales expert, author of Uncopyable Sales Secrets, and co-creator of the “Be Uncopyable”…
- Is Your Brand Just a Logo? What Real Brand Strategy Looks Like · 29 min · Episode 333Send us Fan Mail In this episode of Imperfect Marketing, I sit down with Rob Genovesi to unpack what branding really means — and why most entrepreneurs are getting it wrong. Rob…
- How a Weekend Book Became My Best Marketing Asset · 17 min · Episode 332Send us Fan Mail In this episode of Imperfect Marketing, I break down how writing a short, imperfect book became one of the most powerful credibility and lead-generation tools in…
- What Does It Really Cost to Self-Publish a Quality Book? · 24 minSend us Fan Mail In this episode of Imperfect Marketing, I’m joined by Michele DeFilippo, founder of 1106 Design and a publishing industry veteran with more than 50 years of…
- 330: How Do You Build Visibility When You Hate Being on Camera? · 27 min · Episode 330Send us Fan Mail In this episode of Imperfect Marketing, I’m joined by Ed Troxell, visibility strategist and organic marketing expert, for a real, practical conversation about…
- 329: How Do You Turn Podcast Listeners Into Paying Clients? · 33 min · Episode 329Send us Fan Mail In this episode of Imperfect Marketing, I sit down with Virginia Elder, podcast strategist and founder of a podcasting-for-business agency. We talk about how…
- 328: Why Pick Just One? Lessons from the Classroom on Integrated Marketing · 12 min · Episode 328Send us Fan Mail In this episode, Kendra Corman shares a powerful classroom story that turned into a real-world lesson on integrated marketing communications. What started as a…
- 327: How Much Should Small Businesses Spend on Marketing? · 29 min · Episode 327Send us Fan Mail In this episode of Imperfect Marketing, I sit down with Danielle Hayden, founder of Kickstart Accounting, to talk about healthy business spending—and how…
- 326: How to Balance Marketing Tech and Authenticity · 28 min · Episode 326Send us Fan Mail In this episode of Imperfect Marketing, host Kendra Corman sits down with Audrey “Tech Diva” Wiggins—an early tech adopter with deep marketing instincts—to talk…
- AI Work Slop And How To Stop It · 25 min · Episode 325Send us Fan Mail Work Slop: Why AI Shortcuts Are Costing Teams More Than They Save Ever get an email, doc, or deck from someone and instantly think, “This is… not it”? In this…
- My Word of the Year for 2026 is No · 19 min · Episode 324Send us Fan Mail In this New Year’s episode, Kendra Corman gets candid about why she’s heading into 2026 tired, excited… and fiercely committed to one word: no. After a 2025…
- Stop Tracking These Marketing Metrics (They're Costing You Money!) · 27 minSend us Fan Mail Why Vanity Metrics Are So Tempting Clicks, impressions, and giant top-line numbers feel good—and they’re easy to measure. Anthony explains that brands and…
- Turn Words Into Wealth: The Neuroscience of Marketing That Actually Works · 28 min · Episode 322Send us Fan Mail In this episode of Imperfect Marketing, I sit down with Aurora Winter—media coach, author, and neuroscience-driven marketing expert—to explore how the brain…
- How Is AI Changing Local SEO and Google Maps Rankings? · 27 min · Episode 321Send us Fan Mail In this episode of Imperfect Marketing, I sit down with Joshua Thompson, a local SEO specialist with more than a decade of experience helping businesses show up…
- Why Your Social Posts Aren't Filling Your Events (And What Actually Will) · 9 min · Episode 320Send us Fan Mail In this episode of Imperfect Marketing, host Kendra Corman dives into a common challenge many businesses face—getting people to actually register for events…
- What's the Secret to Sustainable Growth Without Burnout? · 27 min · Episode 319Send us Fan Mail In this episode of Imperfect Marketing, host Kendra Corman sits down with Dr. Christiane Schroeter — marketing professor, wellness advocate, and TEDx speaker —…
