Impressive Hosting
by Jesse Friedman
Latest episode
The Creator Economy Is Built on Rented Land. Hosts and Agencies, Go…
The Creator Economy Is Built on Rented Land. Hosts and Agencies, Go…
About this podcast
Impressive Hosting is a podcast that explores the core tenets of great WordPress hosting, from performance and security to scalability and user experience. Hosted by Jesse Friedman of WP Cloud, each episode features in-depth conversations with industry experts, developers, and hosting professionals who share insights, best practices, and real-world challenges. Whether you’re managing enterprise-level WordPress infrastructure, optimizing hosting for higher education, or scaling for high-traffic events, Impressive Hosting dives into the strategies and technologies that power the modern web.
Episodes
The newest 20 of 81 episodes
- The Creator Economy Is Built on Rented Land. Hosts and Agencies, Go Knock on the Door. (Video Essay by Jesse Friedman) · 9 min · Season 2 Episode 36Hosting companies have an opportunity to serve creators who depend on platforms they cannot control. Jesse Friedman of WP Cloud recommends selling audience connections rather…
- What Role Should Hosts Play in Simplifying the WordPress Experience? (with Andrew Palmer) · 36 min · Season 2 Episode 35Low hosting prices can come at the cost of a better customer experience. Jesse Friedman and WordPress advocate Andrew Palmer discuss why higher prices need to deliver simpler…
- What Should Hosting Companies Do to Reduce Customer Churn? (with Andrew Palmer) · 31 min · Season 2 Episode 34WordPress onboarding is still too hard, and Andrew Palmer thinks hosts can fix it. He and Jesse explore why hosting companies should compete on the WordPress experience instead…
- How Does Accessibility Improve Conversion Rates for WordPress Sites? (with Anne-Mieke Bovelett) · 35 min · Season 2 Episode 33Fear-based messaging does not work for accessibility any more than it does for security. Anne-Mieke Bovelett and Jesse Friedman explain why a caring, positive approach gets…
- How Does Website Accessibility Impact Your Bottom Line? (with Anne-Mieke Bovelett) · 32 min · Season 2 Episode 32Selling a website without accessibility is like selling a car without wheels. Jesse and Anne-Mieke Bovelett break down why accessibility is digital hygiene, not an add-on. They…
- Why Are Design Engineers the Future of Product Development? (with Sanja Grbic) · 31 min · Season 2 Episode 31Support in hosting is usually built around speed. How fast can you resolve a ticket, close the chat, and move on. In this episode, Jesse Friedman and Sanja Grbic question that…
- What Makes a Great User Experience in WordPress Hosting? (with Sanja Grbic) · 31 min · Season 2 Episode 30Real differentiation in hosting comes from partnerships and technology, not a few pixels around an icon. Jesse Friedman and Sanja Grbic of Automattic explore how hosting…
- How Is AI Changing the Security Arms Race? (with Aaron Campbell) · 32 min · Season 2 Episode 29AI has made the security arms race move faster than ever. Jesse Friedman sits down with Aaron Campbell, VP of Product at Monarx, to discuss how bad actors now use the same tools…
- How Can Hosts Communicate Security Risks Without Creating Fear? (with Aaron Campbell) · 30 min · Season 2 Episode 28Security should be a beneficial add-on, not an assumed part of every hosting plan. That is one of the central ideas Aaron Campbell, VP of Product at Monarx, brings to this…
- What Makes WordCamp US Worth Attending? (with the WordCamp US Team) · 31 min · Season 2 Episode 27This episode is a practical guide to getting the most out of WordCamp US in Phoenix. Jesse Friedman sits down with organizers Megan Marcel, Caroline Harrison, and Carol Stambaugh…
- What Does It Actually Take to Pull Off WordCamp US? (with the WordCamp US Team) · 30 min · Season 2 Episode 26WordCamp US keeps ticket prices low on purpose, and this episode explains why. Jesse Friedman sits down with organizers Caroline Harrison, Megan Marcel, and Carol Stambaugh to…
- How Should Hosting Companies Support Agency Services? (with Vito Peleg) · 38 min · Season 2 Episode 25Vito Peleg of Atarim explains why scope creep is the healthiest thing for agency growth. He and Jesse talk through AI as a junior team member, the value of taste and…
- What's Driving the Agency Delivery Problem in WordPress? (with Vito Peleg) · 31 min · Season 2 Episode 24Roughly 75 percent of agencies say they've already lost work to AI, according to a recent industry survey. Jesse Friedman and Vito Peleg of Atarim use that reality as a starting…
- Can AI Help Us Bring Back the Fun, Weird Web? · 35 min · Season 2 Episode 23The web lost its sense of fun somewhere along the way, and Nick Hamze wants it back. In this episode of Impressive Hosting, he and Jesse Friedman trade ideas about a future where…
- What If Building Websites Was Always Fun? · 32 min · Season 2 Episode 22Nick Hamze is building 500 WooCommerce themes with AI while he and Jesse talk. Nick explains why niche themes for plumbers and pizzerias beat the same old coffee shop demo. This…
- Why Should Hosting Companies Invest in Agency Partnerships? · 34 min · Season 2 Episode 21Why is every hosting company suddenly launching an agency program? Jesse Friedman and Miriam Schwab, head of WordPress at Elementor, explore what's driving the shift. They…
- How Can AI Tools Help Non-Developers Build WordPress Sites? · 31 min · Season 2 Episode 20What happens when AI deletes a production database and its backups? Jesse Friedman and Miriam Schwab discuss the real risks of AI in WordPress, why off-site backups matter more…
- What's the Future of the Open Web with AI-Powered Content? · 34 min · Season 2 Episode 19Are we all just orchestrators now? Jesse Friedman and Chris Coyier discuss the shift from writing code to conducting AI agents, what that means for the future of websites, and…
- Why Do Open Web Principles Still Matter for Hosting? · 28 min · Season 2 Episode 18Chris Coyier has been building websites for over 15 years. He joins Jesse to talk about CodePen 2.0, the open web, and why URLs are the foundation of everything. They also…
- How Should Hosting Companies Balance Short-Term Profits with Long-Term Community Growth? · 36 min · Season 2 Episode 17What if hosting companies sold solutions instead of server specs? Jesse Friedman and Cory Miller of Hosting.com explore why aligning your product with customer intent, rather…
