Improving Sales Performance
by Matt Sunshine
Latest episode
3 Ways Sales Leaders Can Actually Make AI Useful
3 Ways Sales Leaders Can Actually Make AI Useful
About this podcast
Looking for sales performance strategies? Hoping to grow revenue? Join Matt Sunshine, CEO at The Center for Sales Strategy, where he and industry experts work toward a singular goal: Improving Sales Performance.
Episodes
The newest 20 of 62 episodes
- 3 Ways Sales Leaders Can Actually Make AI Useful · 8 min · Season 17 Episode 98Nearly every sales organization is experimenting with AI. Very few are seeing its full potential. In this episode of Improving Sales Performance, Matt Sunshine explores why most…
- How to Tell If a Deal Is Real (Before It's Too Late) · 8 min · Season 17 Episode 96Not every opportunity in your pipeline is a real opportunity. In this episode of Improving Sales Performance, Matt Sunshine shares how top sales managers separate qualified deals…
- How to Create Accountability Without Creating Pressure · 8 min · Season 17 Episode 95Holding your team accountable doesn't have to create stress or fear. In this episode of Improving Sales Performance, Matt Sunshine explores the difference between accountability…
- The One Habit That Separates Top Sales Managers from the Rest · 7 min · Season 17 Episode 94The best sales managers aren't defined by charisma or motivational speeches. They're defined by consistency. In this episode of Improving Sales Performance, Matt Sunshine…
- Five Questions Every Sales Manager Should Ask During One-on-Ones · 6 min · Season 17 Episode 93Most sales managers know regular one-on-ones are important. But too often, those conversations turn into status updates, pipeline inspections, or rushed check-ins, leaving little…
- Quick Take: Coaching Vs. Micromanaging - The Manager’s Role in New Hire Success · 7 min · Season 16 Episode 92In this Quick Take episode, we're drawing a hard line between two approaches that can look similar in the moment but produce very different results over time: coaching and…
- Quick Take: Three Reasons Why High-Performing Sales Leaders Feel Stuck · 6 min · Season 16 Episode 91In this Quick Take episode, we're redefining what it means to feel stuck and why the leaders most likely to experience it are often the strongest ones in the room. Janelle Grove…
- Quick Take: How to Set Clear Expectations for New Salespeople (Without Overwhelming Them) · 8 min · Season 16 Episode 90In this Quick Take episode, we're breaking down what it really takes to set new salespeople up for success and why clarity, not just enthusiasm, is what drives early performance…
- Why Smart Sales Leaders Still Struggle to Execute with Janelle Grove · 19 min · Season 16 Episode 89In this episode, we're diving into the gap between insight and action and why even the smartest, most experienced sales leaders get stuck there. Joining Matt is Janelle Grove…
- Caped (and Coaching) Crusaders: Building Teams Like a Talent Superhero with Allison Delagrange · 25 min · Season 15 Episode 88In this episode, we’re shining a spotlight on what it means to lead like a Talent Superhero and how prioritizing people fuels consistent performance. Joining Matt is Allison…
- Fast-Tracking Sales Success: What New Hires Need in Their First 90 Days with Alina McComas · 23 min · Season 15 Episode 87In this episode, we’re uncovering what high-performing sales organizations do in the first 90 days to turn new hires into confident, capable contributors. Matt is joined by Alina…
- Leveling Up Leadership: The Role of Executive Coaching in Sales Performance with Donna Hall · 20 min · Season 15 Episode 86In this episode, we’re taking a closer look at how executive coaching helps leaders evolve so their teams can truly thrive. And joining Matt is Donna Hall, SVP/General Manager at…
- When Performance Slips: What Smart Leaders Do Next with Stephanie Downs · 18 min · Season 15 Episode 85In this episode, we’re talking about what really causes sales performance to decline and what leaders can do to help their reps bounce back with clarity and confidence. Stephanie…
- When Top Talent Walks: How to Prepare Today for Tomorrow's Turnover with Beth Sunshine · 25 min · Season 15 Episode 84In this episode, we’re exploring what smart sales leaders do before their top performers resign. And joining Matt is Beth Sunshine, SVP/Talent Services at The Center for Sales…
- Smart Hiring, Smarter Sales: Unlocking Natural Talent in Your Recruitment with Trey Morris · 25 min · Season 15 Episode 83In this episode, we’re diving into how identifying and leveraging innate talent (rather than just experience) can help leaders build stronger, higher-performing sales teams. And…
- Quick Take: A Day in the Life of a Salesperson - Before & After AI · 7 min · Season 14 Episode 82In this Quick Take episode, we’re taking a few minutes to think about the day in the life of a salesperson before and after having AI tools at our fingertips. By the end of this…
- Closed vs. Open AI: Understanding the Difference for Sales Teams with Stephanie Downs · 20 min · Season 14 Episode 81In this episode, we’re discussing the key differences between “closed” and “open” AI tools. We’ll also break down how Sales Accelerator AI, CSS’ own closed AI system, is designed…
- The AI Task Force: Making AI Work for Your Organization with Brent Tripp · 23 min · Season 14 Episode 80In this episode, we’re discussing the benefits of having an AI Task Force at your company and how such a brain trust can be an invaluable resource to ensure that your…
- Building Smarter CRMs with Maryanne McWhirter & Emily Hartzell · 28 min · Season 14 Episode 79In this episode, we’re taking a look at how AI is supercharging CRMs and, specifically, exploring how HubSpot is transforming the way businesses manage customer relationships…
- The Future of Sales Coaching with Varun Puri & Ajay Jain · 24 min · Season 14 Episode 78Previously this season, we explored how AI is transforming the world of sales coaching. Today, in this episode, we’re diving a bit deeper into that topic by chatting with two…







