In Your Element
by Daniella Nordin and Brendan Henkel
Latest episode
Chowan University’s Winning Formula for Enrollment Growth and…
Chowan University’s Winning Formula for Enrollment Growth and…
About this podcast
In Your Element is where leadership meets real talk. It's the go-to podcast for everyday users and practitioners in the dynamic world of higher education.
Each episode is packed with practical tips, best practices, and real-world use cases from Element451 users. We bring in leading voices from the field – from savvy higher ed IT leaders to visionary college presidents – to share their experiences and insights. Our discussions are candid, sometimes diving into the challenges and other times celebrating the triumphs of working in higher ed.
Expect to hear about the latest trends, innovative strategies, and the impact of technology—especially AI—in personalizing student experiences throughout the entire student journey. We're not just talking theory here; it's about actionable insights that you can apply directly to your work.
Tune in, get inspired. Whether you're a seasoned pro or just starting out in admissions, marketing, or student success, this podcast is your space to thrive in your element.
Episodes
The newest 20 of 54 episodes
- Chowan University’s Winning Formula for Enrollment Growth and Student Retention · 22 min · Episode 33In this episode of In Your Element, host Daniella connects with Dr. Shelley Greene, VP of Advancement and Enrollment at Chowan University, to discuss how foundational changes in…
- From Excel to AI: Del Mar’s Leap into the Future of Student Engagement · 27 min · Episode 32In this episode of In Your Element, host Daniella sits down with Jason Houlihan, Executive Director of Marketing and Events at Del Mar College, to unpack how his team transformed…
- AI First, Human Always: Building an AI-Ready Campus at Forsyth Tech · 29 min · Episode 31Daniella and Brendan sit down with Hannah Wilson, Knowledge Management and CRM Coordinator Project Manager at Forsyth Technical Community College. Known for her “AI-first…
- From Data to Outcomes: The Real-World Impact of CRM Strategy at Durham Tech · 33 min · Episode 30In the third and final installment of In Your Element’s Durham Tech series, hosts Daniella and Brendan dive into the measurable impact of Element451 at Durham Technical Community…
- How Durham Tech Creates a Culture of Curiosity with Student Success · 38 min · Episode 29In this high-energy follow-up episode, Brendan Henkel sits back down with Abe Dones, VP of Student Services, and Jessica Vaughan, Director of Enrollment Management and CRM…
- Choosing a Partner not a Platform · 38 min · Episode 28In this dynamic episode of In Your Element, co-hosts Daniella Nordin and Brendan Henkel sit down with Jessica Vaughan, Director of Enrollment Management and CRM Strategy, and Dr…
- A Year in Review – Our Favorite Conversations from In Your Element · 41 min · Episode 27It’s been a full year since In Your Element launched, and hosts Daniella and Brendan Henkel are celebrating with a special recap episode! They revisit their top three favorite…
- 50% More Engagement—The System Fix That’s Reshaping Faith Baptist Bible College’s Enrollment · 24 min · Episode 26On this episode of In Your Element, we sit down with Emily Banks, an admissions representative from Faith Baptist Bible College, to discuss the game-changing improvements they…
- More Applications, Less Manual Work: MBKU’s Smarter Enrollment Strategies · 33 min · Episode 25In this episode of In Your Element, we dive into the transformative work happening at Marshall B. Ketchum University (MBKU) with Tori Brady, CRM Data Manager, and Tom Rainey…
- Unlocking Insights: How JCC Boosted Student Success with Over 900 Repeat Visits · 21 min · Episode 24Daniella sits down with Tyler Albright, CRM Content Coordinator at Johnston Community College (JCC), to explore how the institution revolutionized its student check-in process…
- Efficiency, Engagement, and Element451: COA’s Winning Formula · 28 min · Episode 23In this episode of In Your Element, Brendan and Daniella sit down with Brittany Meinssen, Director of Admissions and Recruitment at College of the Albemarle (COA), to uncover how…
- Paul Quinn's Big Move to Streamline Admissions and Save Time · 30 min · Episode 22In this episode of In Your Element, Daniella and Brendan from Element 451 sit down with Daniela Botello-Hernandez of Paul Quinn College to dive into the transformative power of a…
- Admissions, Advancement, and Impact with Element451" with Northern Pennsylvania Regional College · 27 min · Episode 21Guest Name: Abigail Petrosky, Director of Marketing and Public Relations,Northern Pennsylvania Regional College Kelsey Angove, Assistant Director of Recruitment, Northern…
- Why Every Institution Needs AI Assistants: Lessons From SEMO · 31 min · Episode 20In this AI-focused episode, hosts Daniella and Brendan sit down with Claire Skelton, Assistant Director of Content Marketing at Southeast Missouri State University (SEMO), to…
- How Penn Highlands went from Spreadsheets to 32% Enrollment Gains · 27 min · Episode 19In this episode, Brendan and Daniella welcome Matt Bodenschatz, Director of Recruiting and Admissions at Penn Highlands Community College. Matt discusses the impactful journey of…
- Live at AMA: Outcomes Over Enrollments: A New Approach to Student Retention and Success · 19 minIn this episode of In Your Element, recorded live at AMA in Las Vegas, Brendan reconnects with Michael Bettersworth, CMO at Texas State Technical College (TSTC), to delve into…
- Live at AMA: Aligning Missions to Empower Student Success · 20 minIn this episode of In Your Element, recorded live at AMA in Las Vegas, Brendan sits down with Mike Margolies, CEO of NextGrad, and Ryan Barbauld, VP of College Partnerships at…
- Smarter Student Support: How USI’s AI-Powered ArchieBot Fills the Gaps · 29 min · Episode 18In this episode of In Your Element, hosts Daniella and Brendan are joined by Brandi Hess, Director of University Web and Digital Content at the University of Southern Indiana…
- Breaking Records: Villa Maria’s Enrollment Boom · 35 min · Episode 17In this episode, Brian Emerson, Executive VP of Enrollment Management at Villa Maria College, shares how the small, Buffalo-based college achieved record-breaking enrollment…
- Live at NCCCS Conference: How Wayne Community College Boosted Enrollment by 11% with Smart Integration · 17 minIn this episode of In Your Element, recorded live at the North Carolina Community College System (NCCCS) Conference, Daniella interviews Kelly Sinacola, VP of Solutions…
