Influencer Confidential
by Sidewalker Daily
Latest episode
How to Get Your First Paid Travel Brand Deal #317
How to Get Your First Paid Travel Brand Deal #317
About this podcast
Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap between brands and creators, to ensure every partnership is a win-win. Sidewalker has worked on campaigns for Jetsetter (A Tripadvisor Company), Four Seasons and the Costa Rica Tourism Board, to name a few. In this podcast, expect to learn about all things working with brands, being an influencer, influencer marketing, media kits, pitching to brands and much more! Meet Your Host, Nina Zadeh - Co-founder, Nina received her MBA in marketing from Fordham University and has a B.A. in Communications and
Economics from Boston College.
Episodes
The newest 50 of 349 episodes
- How to Get Your First Paid Travel Brand Deal #317 · 14 minDreaming of landing your FIRST travel brand deal but have no idea where to start? If you're a Travel Content Creator or aspiring Travel Influencer looking to work with hotels…
- What Brands Actually Want to See in Your Media Kit in 2027 #316 · 15 minIs your Media Kit impressing brands or hurting your chances at deals? If you're a Content Creator, Influencer, or UGC Creator trying to land more paid brand deals, your Media Kit…
- Paid Brand Deals Are Out There. Here's Where to Find Them! | 2027 Edition #315 · 11 minWondering how to get brand deals WITHOUT waiting around for brands to DM you on Instagram? If you're a Content Creator or Influencer trying to find paid brand deals, you might be…
- I Managed Brand Budgets. Here's What Creators Get Wrong #314 · 12 minEver wonder what REALLY happens after you pitch a brand? As someone who has spent years on the brand side managing influencer marketing budgets, reviewing Creator pitches, and…
- Trying to Get Brand Deals? Brands Want THIS Content #313 · 18 minWant to land more brand deals? One of the best ways to stand out to brands is to create the types of content they’re actually looking for. As someone who has spent years on the…
- How-to-Make-Money-on-Amazon-in-2026-|-Amazon-Secrets-with-Kathleen-Kobel · 44 minYou Can Follow Kathleen Here: Masterclass - How I Earn $10K+ Every Month by Creating Simple Video Content for Amazon : https://kathleenkobel.com/masterclass Instagram…
- How to Land Holiday Brand Deals as a Creator #312 · 11 minIf you want to land holiday brand deals, your pitch needs to reach brands while they’re still planning their campaigns. 🎓 Learn how to land paid brand deals, no matter your…
- How to Get Paid Travel UGC Deals With Hotels & Travel Brands #311 · 14 minTravel UGC is different from creating content for a typical product brand. In this episode, Nina from Sidewalker Daily shares what travel brands actually need from UGC creators…
- Creator Contract Red Flags You NEED to Know Before Signing #310 · 11 minMost creators check the rate and deliverables before signing an influencer contract, but some of the most important terms are buried elsewhere. Using Hayden Panettiere’s…
- New Substack Features Every Creator Should Know #309 · 9 minSubstack is becoming much more than a newsletter platform. In this episode, I’m sharing some of the new Substack features we’re most excited about at Sidewalker Daily, including…
- How to Save 10+ Hours a Week as a Content Creator #308 · 13 minBeing a content creator or influencer means wearing ALL the hats. Creating content, pitching brands, answering emails, researching opportunities, posting across platforms... the…
- The Brands I'd Pitch Right Now! #307 · 10 minIf you’re serious about making money as a content creator, stop blindly pitching brands and start looking for companies that are actively hiring creators and already have a…
- Advice I'd Give You If I Wasn't Afraid to Hurt Your Feelings #306 · 10 minAfter 10+ years in the creator economy, working on both the brand side and with creators inside the Sidewalker Daily community, there are a few things I wish more content…
- Why Creators Should Attend Live Events #305 · 9 minIf you've been feeling stuck in your creator business, attending a live creator event might be the investment that changes everything. In this episode, Nina Zadeh from Sidewalker…
- What Every New Creator Should Invest In #304 · 12 minCreate & Cultivate Festival is the world's largest festival for women in business, bringing together founders, executives, creators, and leaders shaping what's next. Expect two…
- How to Get Brands to Reach Out to You #303 · 15 minIf you're tired of constantly pitching brands and wondering how to get brands to reach out to you, this episode is for you. While pitching should always be part of your strategy…
- How to Create Your Own Instagram Reels Challenge to Grow Faster! #302 · 16 minIf you've been wondering whether you need to join someone else's Instagram challenge to stay consistent, the answer is no. In this episode, Nina Zadeh from Sidewalker Daily…
- How SEO Really Works for Creators in 2026 | Nina Clapperton Breaks It Down · 1 h 11 minYou Can Follow Nina Clapperton Here: Instagram: https://www.instagram.com/ninaclapperton/ TikTok: https://www.tiktok.com/@ninaclapperton Threads…
- How to Get Brands to Come to You (Without Waiting Around!) #301 · 13 minMost creators think the only way to land brand deals is by constantly pitching. While pitching is essential, there's another strategy that many creators overlook: making brands…
- The Types of Creators Getting Brand Deals Right Now (It’s Not What You Think!) #300 · 15 minEveryone asks the same question: "What's the best niche to make money with brand deals?" The answer probably isn't what you think. In this episode, Nina shares the six types of…
- How to Get Signed & Scale as a Creator | Talent Manager Ali Grant Explains · 41 minYou Can Follow Ali Here: Instagram: @aligrant https://www.instagram.com/aligrant/ TikTok: @aligrnt https://www.tiktok.com/@aligrnt Website: http://thedigitaldept.com In this…
- Are Brand Deals Slowing Down? No. You Just Don't Understand How They've Changed #299 · 14 minIf you've been wondering why brand deals feel harder to land lately, you're not imagining it, but it's not because influencer marketing is dying. In this episode, Nina Zadeh from…
- How to Fuel Your Creativity with AI Tools | Adobe Express Tutorial with Elise Swopes · 44 minYou Can Follow Adobe Here: Instagram:@adobeexpress TikTok: @adobeexpress YouTube: @adobeexpress LinkedIn: linkedin.com/showcase/adobe-express/ Website: adobe.com/express…
- Why Some UGC Creators Get Hired (And Others Don’t) #298 · 10 minIf you're creating UGC content but not getting consistent brand deal offers, this episode is for you. Sidewalker Daily has worked on both sides of the influencer industry…
- How to Work With Brands (Without Being an Influencer) #297 · 12 minBrand deals are just for influencers…says WHO?? You do NOT need to be a traditional influencer to work with brands. If you’re a coach, course creator, podcaster, speaker…
- How Creators Land Speaking Opportunities #296 · 13 minSpeaking on stages isn’t just about public speaking. It’s one of the fastest ways to build authority, grow your network, create partnerships, and open up entirely new revenue…
- Why Most Creators Stay Stuck And How to Grow | Mafe Anzures · 49 minYou Can Follow Mafe Here: Instagram: https://www.instagram.com/mafeanzures/ TikTok: https://tiktok.com/@mafeanzures I Missed Me Podcast: Spotify…
- The Truth About Growing on YouTube in 2026 | Lucie Fink Breaks It Down · 52 minYou Can Follow Lucie Here: Instagram: https://www.instagram.com/luciebfink/ TikTok: https://www.tiktok.com/ YouTube: https://www.youtube.com/ Facebook…
- How To Pitch The Media & Press as a Creator / Influencer #295 · 13 minIf you want to be seen as an authority in your space… you can’t rely on content alone. You need to start putting yourself in places that validate your expertise. And one of the…
- How to Go Viral in 2026 | Content Strategy Secrets with Conar from One Peak Creative · 56 minYou Can Follow Conar Here: Instagram: https://www.instagram.com/conarfair/ TikTok: https://www.tiktok.com/@conarfairway Conar Fair Way Instagram…
- How To Get Booked On Podcasts As A Guest #294 · 14 minOne of the most overlooked growth strategies as a creator or business owner is getting booked on podcasts. In this episode, I’m breaking down exactly how to pitch yourself as a…
- How to Collab with Other Youtubers:Instagrammers:Tiktokers (Without It Feeling Weird) #293 · 14 minIf the idea of collaborating with other creators feels awkward, forced, or a little “what do I even say?” - then this episode is for you. Because the relationships you build with…
- Creator Pitching Strategy: Beyond Brand Deals #292 · 13 minIf you think pitching is just about brand deal… then this episode is going to change how you see your entire business! Because the truth is: most creators are pitching in the…
- 5 Ways to Grow Your Instagram Reach Directly From Instagram — Not My Opinion #291 · 13 minIf you’ve been trying to grow on Instagram but feel like nothing is working… this is what Instagram actually wants you to do. Yup - straight from the Instagram team itself. No…
- Want To Hire An Influencer Manager For Brand Deals? Listen To This First! #290 · 14 minThinking about hiring an influencer manager to help you land brand deals? Before you sign anything… listen to this. In this episode, I’m breaking down what it actually looks…
- Where To Find UGC & Paid Creator Jobs (It's Not What You Think) #289 · 10 minIf you're trying to land UGC brand deals or paid creator opportunities, you can’t just sit around waiting for brands to magically show up in your inbox. You have to go find them!…
- If You Make $50k As A Creator Watch This #288 · 9 minThere’s a big difference between making money as a creator… and building a sustainable, scalable creator business. And once you hit that $50K mark, the strategy, mindset, and…
- From Micro Influencer to $500K+ | Kristen Bousquet on Creator Monetization [Creator Currency Ep. 24] · 42 minYou Can Follow Kristen Here: Instagram: https://www.instagram.com/kbousq/ TikTok: https://www.tiktok.com/@kbousq YouTube: https://www.youtube.com/c/KristenBousquet Website…
- What Brands Will and Will Not Pay Creators For #287 · 14 minI’ve been on both sides of the creator economy - I’ve managed influencer budgets on the brand side and I’ve helped creators negotiate paid partnerships from the creator side. In…
- Why Pitching Outside Your Niche Gets Creators Paid #286 · 12 minThink you can only pitch brands in your niche? Think again! Limiting your pitches to one category might be the very thing capping your income as a creator. In this episode, I’m…
- Influencer Taxes Explained in 2026 | CPA Laura Grajales Answers Creator Questions [Creator Currency Ep. 23] · 56 minYou Can Follow Laura Here: Instagram: https://www.instagram.com/ganacomobookkeeper/?hl=en LinkedIn: https://www.linkedin.com/in/laura-grajales-51b226152/ Website…
- Five Things Creators Do That DESTROY Their Chances of Getting Paid Brand Deals #285 · 12 minAfter years on the brand side managing influencer budgets (and plenty of honest conversations with friends who still run campaigns today), I’m sharing five things creators do…
- NEW Instagram Features Every Creator Should Be Using! #284 · 11 minIt seems like Instagram drops a new feature every five minutes 😅 And if you feel like you can't keep up with all the new updates lately... I got you! In this episode, I'm…
- Is Travel Blogging Still Profitable in 2026? Jessie Festa Spills the Truth [Creator Currency Ep. 22] · 42 minYou Can Follow Jessie Here: YouTube: https://www.youtube.com/@makemoneytravelblogging Instagram: https://www.instagram.com/jessieonajourney Facebook…
- We have a SPECIAL ANNOUNCEMENT! #283 · 3 min⚡️ Want to know more about Paid Creator? Click here! https://thepaidcreator.substack.com/ 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Need…
- 10+ HABITS OF HIGHLY SUCCESSFUL TRAVEL INFLUENCERS #282 · 17 minI’ve worked behind the scenes with top travel influencers - and once you’re close enough to watch how the pros move? You start noticing patterns. I’m walking you through the…
- How Influencer Marketing Really Works in 2026 | Brand Insider Secrets with Megan Vasquez [Creator Currency Ep. 21] · 44 minYou Can Follow Megan here: Website: https://grin.co/ LinkedIn: https://www.linkedin.com/company/grin-inc- Personal LinkedIn: https://www.linkedin.com/in/megvas/ Today on…
- AI Is About to Change Brand Deals FOREVER (Creators, Watch This ASAP) #281 · 12 minWhether you love AI or hate it, one thing is clear: IT’S HERE TO STAY. We’ve all seen the AI and deepfake videos floating around the internet lately and they’re equal parts…
- The Creator Economy Report 2026 & Beyond — What Creators Need to Know #280 · 14 minI know… reading industry reports isn’t exactly a fun time for us Creators 😅 But if you want to get paid like a business owner, understanding what’s happening behind the scenes…
- Media Kit vs UGC Portfolio: What Creators Don’t Realize They Need #279 · 15 minOne of the most asked questions I get every year is: “Do I need a media kit or a UGC portfolio?” If I had a dollar every time that question pops up, I'd be in Bora Bora 😅 But…
