Inside Google Ads with Jyll Saskin Gales
de Jyll Saskin Gales
Episódio mais recente
What’s Hiding in Your Google Ads "Other Search Terms"?
What’s Hiding in Your Google Ads "Other Search Terms"?
Sobre este podcast
Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google.
Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and more.
Whether you're a novice or an experienced advertiser, tune in for valuable PPC tips that can transform your advertising approach and maximize your campaigns' success.
Each episode transcript is also available for free via email, subscribe at jyll.ca/insidegoogleads
Episódios
Os 20 episódios mais recentes de 144
- What’s Hiding in Your Google Ads "Other Search Terms"? · 6 min · Temporada 3 Episódio 144If you've ever looked at your search terms report in Google Ads and noticed a section labeled "other search terms" and thought, "Huh, what's going on here?" - then this is the…
- The #1 New Customer Acquisition Mistake in Google Ads · 12 min · Temporada 3 Episódio 143Customer Lifecycle Goals are one of the most misused features in Google Ads - and Google Ads Coach Jyll Saskin Gales has had enough! In episode 143 of the Inside Google Ads…
- Get Your Google Ads Ready for Q4 (Before It’s Too Late!) · 33 min · Temporada 3 Episódio 142Black Friday and Cyber Monday are right around the corner. Are your Google Ads ready for peak holiday shopping? In episode 142 of the Inside Google Ads podcast, host Jyll Saskin…
- 8 Microsoft Ads Secrets for Google Ads Practitioners · 8 min · Temporada 3 Episódio 141Are you curious about Microsoft Ads? While Google Ads remains Jyll's one true love, expanding into the Microsoft Advertising network can bring unique opportunities, especially…
- Can $10 a Day Work on YouTube? Yes! Here's How · 17 min · Temporada 3 Episódio 140This is the episode every small business needs! Can you run YouTube campaigns on a modest budget and actually get meaningful results? Absolutely. In episode 140 of Inside Google…
- AI Just Broke This Google Ads Account · 5 min · Temporada 3 Episódio 139Should you let Claude run your Google Ads? No. Wait... let me think about that... NO! Generative AI chatbots might be helpful for drafting emails or analyzing reports, but using…
- 6 Talks in 30 Days: My Newest Google Ads Strategies · 25 min · Temporada 3 Episódio 138In this special episode 138 of Inside Google Ads, host Jyll Saskin Gales gives an exclusive preview of her upcoming conference talks across Europe and Canada. Preparing for six…
- The Truth About Competitor Targeting in Google Ads · 11 min · Temporada 3 Episódio 137Competitor targeting in Google Ads is widely misunderstood. After seeing so much misinformation online, Google Ads Coach Jyll Saskin Gales sets the record straight in episode…
- AI Won't Replace You, But This Will · 14 min · Temporada 3 Episódio 136AI is not taking your job, but sticking to outdated manual tactics just might. In episode 136 of Inside Google Ads, Jyll Saskin Gales shares an excerpt from an interview she…
- Stop Paying $100 Per Click: The Google Ads Strategy You're Missing · 12 min · Temporada 3 Episódio 135Are you tired of the same old recycled Google ads tips, tricks and "hacks"? Get ready for something new! In episode 135, host Jyll Saskin Gales shares a fresh perspective on a…
- Google Ads Has Changed. Have You?!? · 37 min · Temporada 3 Episódio 1342016 may be trending on social media, but it has no place in your Google Ads strategy! In special episode 134, Google Ads Coach Jyll Saskin Gales sits down with conversion…
- 5 Performance Max Mistakes Even Experts Make · 14 min · Temporada 3 Episódio 133If PMax is just a black box, doesn't that mean you can't optimize it? Wrong on so many levels! In Episode 133 of Inside Google Ads, host Jyll Saskin Gales breaks down five common…
- 3 Steps to Lower Your CPC with Quality Score · 10 min · Temporada 3 Episódio 132Quality Score is one of those foundational Google Ads components that every practitioner knows is important, but figuring out how to improve it can be surprisingly difficult. In…
- The Future of Google Ads: AI Agents, Ask Advisor & More · 38 min · Temporada 3 Episódio 131How can you navigate the sheer volume of changes coming to Google Ads every week? In this special episode, Google Ads Coach Jyll Saskin Gales is joined by agency owner Duane…
- The Truth About Google's New Target Bidding "Update" · 6 min · Temporada 3 Episódio 130Google announced a change to how budget-limited campaigns on target-based bid strategies will work... is it time to freak out? Hardly! In episode 130 of the Inside Google Ads…
- Google Ads Management: What to Do (and When to Do Nothing) · 16 min · Temporada 3 Episódio 129How do you actually manage your Google Ads on a day-to-day, week-to-week, or month-to-month basis? In episode 129 of Inside Google Ads, host Jyll Saskin Gales breaks down exactly…
- Maxed Out Search? My Strategy for Scaling Google Ads · 6 min · Temporada 3 Episódio 128What should you do when your search campaigns are maxed out? In episode 128 of the Inside Google Ads podcast, host Jyll Saskin Gales shares a story about a Google Ads coaching…
- The AI Paradox: Why Google Ads Automation Isn't Saving You Time · 18 min · Temporada 3 Episódio 127We were promised that AI would save us so much time, we could lie on the beach while automation handled our business. The reality so far? Quite different! In this conversation…
- Is Google Ads Dead? Why I’m More Excited Than Ever for the Future · 16 min · Temporada 3 Episódio 126Is it still worth learning Google Ads, or is AI making us obsolete? In episode 126 of the Inside Google Ads podcast, host Jyll Saskin Gales addresses the growing apprehension and…
- You Need Customer Match: The Holy Grail of Google Ads in the AI Era · 16 min · Temporada 3 Episódio 125Customer Match is the holy grail of modern marketing, yet many Google Ads practitioners still aren't using it. In episode 125 of the Inside Google Ads podcast, host Jyll Saskin…
