Inside Insights
by Zappi
Building innovation around changing consumer needs and norms
About this podcast
Marketing and insights teams speak different languages.
Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data.
The cost?
Missed opportunities and marketing that doesn't connect.
Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners.
No fluff. Just value you can apply today.
Co-hosted by Nataly Kelly and Steve Phillips. Nataly is CMO of Zappi, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.
Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact.
Join us as we explore what works, what doesn't, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution
Episodes
The newest 20 of 104 episodes
- Building innovation around changing consumer needs and norms · 35 min · Episode 104Decode what consumers can't say about sex with Mariline Alsuar-Dean, Global Consumer Insights Director at Reckitt.
- When Brand Tracking Actually Changes Decisions · 35 min · Episode 103Transform brand tracking into decisions with Alexander Shmelkov, Brand Tracking Director at IKEA.
- Connected Insights Imperative Report Discussion · 59 min · Episode 102Transform connected insights into continuous decisions with Zappi's CMO and innovation chief duo.
- Keeping Consumers Central to Making Business Decisions · 46 min · Episode 101Decode why the linear shopper funnel is dead with Nico Laruina, General Manager at Nestlé.
- The Intersection of Data, Insights, AI & the Future of Marketing · 40 min · Episode 100Transform AI speed into richer consumer truth with PZ Cussons' growth duo James Mackenzie and Paul Yocum.
- How Consumer Insights Shape Creativity Across Markets · 33 min · Episode 99Bridge consumer insight with local creative at scale with Canva's Europe research and creative duo.
- Why High-Growth Brands Must Rebalance Marketing Mix · 43 min · Episode 98Rebalance performance and brand to scale without losing voice with Manscaped CMO Marcelo Kertész.
- Building the AI-Native Insights Function of the Future · 44 min · Episode 97Decode consumer reviews into emotionally resonant messaging with Patrick O'Toole, CMO of Unleashed Brands.
- Translating 139 Years of Innovation into Modern Storytelling · 25 min · Episode 96Transform engineering legacy into cultural moments with Bosch's Boris Dolkhani.
- How Soccer Built Culture Before America Fully Embraced It · 39 min · Episode 95Transform cultural moments into lasting movements with MLS and FIFA World Cup NY/NJ 26's CMO duo.
- Season 10 in Review: What NFL, PepsiCo & Unilever Taught Us About Modern Marketing Leadership · 29 min · Episode 94Connect marketing lessons to consumer truth with Zappi's Nataly Kelly and Steve Phillips.
- Using AI to ask deeper, more human questions · 36 min · Episode 93Transform AI into deeper human understanding with Colgate-Palmolive's Christian Niederauer.
- How to build brand elasticity to reshape perception · 39 min · Episode 92Most brands lose relevance one price-led campaign at a time. Carolyn Pollock, former CMO of Tailored Brands and advisor to CEOs, transformed iconic menswear brands by…
- How consumer insights are reshaping perceptions & driving innovation in frozen foods · 35 min · Episode 91Transform perceptions into growth strategies with Nomad Foods' Alex Hardy.
- How HelloFresh scales DTC with consumer insights · 24 min · Episode 90Most meal kit companies struggle with turning trial customers into loyal subscribers. Patrick Roney, Customer Insights & Analytics Lead at HelloFresh, bridges marketing strategy…
- The Science Behind Measurable Marketing Impact · 31 min · Episode 89Marketing teams measure campaigns but miss the bigger picture of systematic effectiveness. Sorin Patilinet, Global Marketing Effectiveness Executive at PepsiCo, bridges…
- It’s Not the Data, It’s the People · 27 min · Episode 88Transform insights teams from order-takers to growth drivers with Zappi's Sinead Jefferies.
- Think Global, Feel Local: How Insight Powers Cultural Relevance · 33 min · Episode 87Connect cultural intelligence to global growth with Globe Ally's Katherine Melchior Ray.
- Super Bowl advertising that actually works · 45 min · Episode 86Transform Super Bowl spots into year-round brand systems with PepsiCo's Mark Kirkham & Ferrara's Greg Guidotti.
- Shaping Customer Experiences with Agentic AI & Personal Shopper Agents · 33 min · Episode 85Marketing teams struggle with AI-powered shopping while insights teams chase transaction patterns. Michael Nevski, Director of Global Insights at Visa, bridges both worlds by…







