Inside the Creator Economy
av Cure Media
Nyeste episode
Redhead Snacks: Why Your Next Hire Should Be a Fangirl
Redhead Snacks: Why Your Next Hire Should Be a Fangirl
Om denne podkasten
Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience.
Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry!
The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands.
www.curemedia.com
Episoder
De 20 nyeste av 100 episoder
- Redhead Snacks: Why Your Next Hire Should Be a Fangirl · 30 min · Sesong 12 Episode 181In this episode of Inside the Creator Economy, we're joined by Vendela Grahn, Head of Brand at Redhead Snacks, for a conversation that challenges how brands think about social…
- Beyond Heritage: What Makes a Luxury Brand Desirable Today? with VANBRUUN · 36 min · Sesong 12 Episode 180What happens when the things that once gave your brand a competitive edge become available to everyone? In this episode, we sit down with Victor Halvarsson, founder and CEO of…
- Creator Marketing in 2027: Shifts That Actually Matter · 27 min · Sesong 12 Episode 179What if the biggest creator marketing shifts of 2027 have very little to do with the next platform, format or viral trend? In this episode, Sanna Ödmark and Frida Ekholm look…
- What It Really Takes to Turn a Brand Around · 36 min · Sesong 12 Episode 178What does it actually take to turn a brand around, in a category where standing out is anything but easy? In this episode, we sit down with Teresa Hedlund, Head of Brand &…
- Inside the Swedish Candy Craze: How BUBS Became a Global Phenomenon · 40 min · Sesong 12 Episode 177We're back with season 12! In this episode of Inside the Creator Economy, we sit down with Patrick Axzell, CEO of BUBS and Orkla Snacks Sweden. Most brands spend years trying to…
- How IKEA Rebuilt Brand Tracking for Growth · 36 min · Sesong 11 Episode 176In this episode of Inside the Creator Economy, we sit down with Alexander Shmelkov, Director of Global Brand Tracking at IKEA. Most brand trackers are built to tell you what…
- PepsiCo’s Sorin Patilinet on Marketing Effectiveness in the Age of AI · 57 min · Sesong 11 Episode 175Most marketers today are under pressure to do more, move faster and constantly prove results. But what actually drives growth long term? In this episode of Inside the Creator…
- Elisabeth Asserson Ingebrigtsen on Being a Creator Today · 29 min · Sesong 11 Episode 174The creator role has changed - and not just in how content looks, but in what it demands from the people behind it. In this episode of Inside the Creator Economy, we sit down…
- From Broadcast to Participation: The TikTok Shift · 32 min · Sesong 11 Episode 173TikTok is no longer a channel you test. It’s a platform shaping how brands build relevance. In this episode of Inside the Creator Economy, we sit down with Elin Palmelius from…
- 5 Things We Can’t Stop Talking About Right Now · 27 min · Sesong 11 Episode 172In this episode of Inside the Creator Economy, we’re doing something a little different. Instead of bringing in a guest, we’re taking you inside our internal insights chat at…
- Building a Beauty Brand Through Culture with Roger Dupé · 32 min · Sesong 11 Episode 171The beauty industry talks a lot about inclusivity. But few brands are actually built around it. In this episode of Inside the Creator Economy, we sit down with Roger Dupé…
- Inside the Male Beauty Shift with Jonna Oteiza · 34 min · Sesong 11 Episode 170The male beauty scene is evolving fast. But the way brands approach it often hasn’t caught up. In this episode of Inside the Creator Economy, we sit down with Danish creator…
- The Åhléns Turnaround: Reinventing a 126-Year-Old Brand · 28 min · Sesong 11 Episode 169Åhléns was losing money for over a decade. Today, it’s profitable, three years in a row. In this episode of Inside the Creator Economy, we sit down with Thomas Engelhart, Chief…
- From Influencer Marketing to Creator-Led Strategy with Sam Foroozesh · 22 min · Sesong 11 Episode 168After more than five years and ten seasons of Influencer Marketing Talks, we’re stepping into a new chapter. Not because the conversations have changed, but because the industry…
- Creator POV: The Shift in Running Culture with Hedda Schroeter Skaug · 28 min · Sesong 11 Episode 167We’ve been bringing creators from our community into the podcast to understand what’s actually shaping culture locally - and right now, running culture is one of the biggest…
- Snapchat’s Comeback & The New Rules of Real Connection · 26 min · Sesong 10 Episode 166Snapchat is rising fast again - and not for the reasons you think. In this episode, we sit down with Per Christian Strand Teslo from Snapchat to unpack why the platform is…
- Creator POV: Meaningful Influence in a TikTok World With Frida Jernspets · 26 min · Sesong 10 Episode 165With nearly half a million followers on TikTok, Frida Jernspets has grown her platform slowly and steadily over years – no viral “big break”, just consistent, real connection. In…
- Powered by Joy: How Cloetta Builds Brands for Anyone, Anytime, Anywhere · 25 min · Sesong 10 Episode 164Cloetta may be Northern Europe’s leading confectionery company, but behind the colorful shelves and iconic classics lies one of the most complex challenges in FMCG: building…
- Creator POV: How to Build a Brand That Lasts With Louise Lundberg · 30 min · Sesong 10 Episode 163This week on Influencer Marketing Talks, we’re joined by Louise Lundberg - a creator and digital strategist who brings a rare dual perspective to the industry. She works with…
- More Than a Trend: How Sport and Wellness Became Culture · 21 min · Sesong 10 Episode 162From marathons to mindfulness, sport has evolved from a niche interest into a global lifestyle movement, shaping how we live, spend, and connect. And while sports brands may lead…
