From Bootstrapped Startups to AI-Powered Lead Optimization: Scott Shou’s Founder Journey

In this powerhouse episode of Founder's Journey, Jeff Shi sits down with Scott Shou, serial entrepreneur and current founder of Boardwalk Marketing. With two major exits under his belt before finishing college—including a $10M+ web hosting startup and a $40M+ exit for a car dealer CMS—Scott shares deep insights into startup growth, team dynamics, and product-market fit. From running high-volume lead gen experiments at Cogo Labs to launching his latest venture, Scott details how Boardwalk Marketing is turning non-monetized traffic into revenue gold for lead gen and performance marketers…