Intangify
by Matthew Asbell
Latest episode
The Hidden Cost of Culture: Sarah McIntyre on Finance, Leadership &…
The Hidden Cost of Culture: Sarah McIntyre on Finance, Leadership &…
About this podcast
Innovation, creativity, and intellectual property shape the modern business world—but how do you truly measure the value of what you can’t see or touch? Intangify is the podcast that dives into the unseen forces driving success. Hosted by intellectual property attorney Matthew Asbell, a thought leader with a passion for branding, innovation, and law, this show unpacks the strategies behind intellectual property, technology, marketing, and the broader intangible assets that define today’s business landscape.
Through insightful conversations with experts across industries—including legal, tech, entertainment, and entrepreneurship—Matthew explores how businesses can leverage their intangible assets to create lasting impact. Whether you’re a startup founder, legal professional, creative thinker, or corporate leader, Intangify will challenge the way you see value and give you the tools to protect, enhance, and capitalize on the unseen power of ideas.
Join us each week to unlock the power of intangibles and make the invisible, invaluable.
Episodes
The newest 20 of 36 episodes
- The Hidden Cost of Culture: Sarah McIntyre on Finance, Leadership & Business Growth · 48 min · Episode 23Every four months, a new person was hitting that chair. The accounting position churned twelve times in four years. No one stayed long enough to add value, and no one was asking…
- The Refugee Advantage: The Intangibles We Overlook · 55 min · Episode 22Someone walked away from everything—a home, a business, a name that carried weight—and started from a kitchen with nothing. The question wasn't whether they could rebuild. It was…
- The Artist, the Engineer, and the Intangible That Connects Them · 48 min · Episode 21At fifteen, someone left home—not in crisis, but in clarity. They couldn't breathe in the bubble they were born into and needed to know the people their privilege had kept them…
- Terri Morrison Turned Cultural Problems Into a Half-Million Copy Empire · 1 h 3 min · Episode 20Someone sits down to a meeting expecting a transaction and walks away feeling forgotten. It's not about what was said—it's about what wasn't. In America, we check the time…
- 40% of Documents Are Mostly AI—Here's What Writers Found · 55 min · Episode 19Someone realized a problem no one else was solving. For fifteen years, they watched fraud happen—credential fraud, academic fraud, people misrepresenting their degrees and test…
- Matthew Rubin: How I Accidentally Built A Career I Never Aimed For · 46 min · Episode 18There's a moment when curiosity wins—when someone stops performing the role they think they're supposed to play and starts following what actually interests them. A path that…
- The Idea Nobody Forced: How Brian Built an Invention Empire · 59 min · Episode 17A man sits at his desk surrounded by twenty years of artifacts—a pigskin football, a light-up yo-yo, a bag sealer that became something bigger. He talks about the moment a twist…
- The Business of Experience: Ryan Stana on Scaling Creativity, Culture & Legacy · Episode 29What happens when a lifelong love of live performance turns into a global entertainment powerhouse? In this episode of Intangify, host Matthew Asbell sits down with Ryan Stana…
- Scaling Sales Without Losing Your Soul: Scott Finkelstein on Human-First Growth · 54 min · Episode 12What if selling didn't have to feel so…salesy? In this episode of Intangify, host Matthew Asbell sits down with Scott Finkelstein, founder of Sales Scalers and seasoned sales…
- The Fate of AI-Generated Music, and Ophelia, too in Brazil, with Flavia Murad-Schaal | O destino da música gerada por inteligência artificial, e também a Sina de Ofélia, no Brasil, com Flavia Murad-Schaal · 42 min · Episode 11What happens when artificial intelligence creates a viral hit—and no one knows who made it? In this fascinating episode of Intangify, host Matthew Asbell sits down with Flavia…
- The Intangible of Passion: John Maggiore on David Bowie, Creativity & the Discipline of Doing · 53 min · Episode 10What happens when a lifelong David Bowie fan turns a moment of grief into an ever-growing creative project that now spans thousands of posts and interviews? In this episode of…
- More Than a Mic: Ryan Ruff on Podcasting, Positioning & Building Relationships at Scale · 58 min · Episode 9What if your podcast wasn’t just content—but a relationship engine? In this episode of Intangify, host Matthew Asbell sits down with media strategist Ryan Ruff, founder of Ruff…
- From Brand Stuck to Brand Sticky: Alicia Nagel on Creative Confidence, Authentic Storytelling & the Myth of Rebranding · 44 min · Episode 8What happens when your dream name is taken, or your logo no longer reflects who you’ve become? In this episode of Intangify, host Matthew Asbell sits down with Alicia Nagel…
- Off Script and Global: Media, Legacy & Innovation with Larry Namer · 45 min · Season 2 Episode 7What happens when a Brooklyn kid with an economics degree, a love of cooking, and a knack for technology helps create one of the biggest entertainment networks in the world—and…
- On the Razor’s Edge: Eric Malka on Brand Integrity, Grit & the Intangibles Behind The Art of Shaving · 52 min · Season 2 Episode 6What drives a first-generation immigrant with no college degree and no legal status to build a luxury brand from scratch—and sell it to Procter & Gamble in under 15 years? In…
- Engineering Obsession: Michael F. Schein on Hype, IP, and the Psychology of Influence · 50 min · Season 2 Episode 5Can hype be engineered? Author, speaker, and founder of MicroFame Media, Michael F. Schein joins Intangify host Matthew Asbell for a provocative discussion on the power—and…
- From Boutique to Broadcast: Dawn Del Russo on Authentic Style & Building Live the Glamour · 51 min · Season 2 Episode 4What does it take to turn a small boutique into a media platform and trusted fashion brand? In this episode of Intangify, host Matthew Asbell sits down with Dawn Del…
- Brand Licensing Decoded: Strategy, Risk & Opportunity with Steven Ekstract & Stu Seltzer · 54 min · Season 2 Episode 3What exactly is brand licensing—and why is it so often misunderstood? In this special episode of Intangify, host Matthew Asbell teams up with IP attorney Dave Johnson to welcome…
- Trust, Charisma & Conscious Marketing with Margarita Eberline · 56 min · Season 2 Episode 2What if marketing wasn’t something you do, but something you are? In this energizing episode of Intangify, host Matthew Asbell—trademark attorney and champion of intangible…
- Podcasting as Legacy: Brand, Law & the Intangible Impact with Adam Torres · 51 min · Season 2 Episode 1How do you protect what you can’t see or touch? In this compelling episode of Intangify, host Matthew Asbell—intellectual property attorney and advocate for the unseen value…
