JAR Inside the Research Podcast
από Journal of Advertising Research
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Better Early Than Late: The Timing of LGBT+ Brand Activism
Better Early Than Late: The Timing of LGBT+ Brand Activism
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This podcast gives listeners a look at the latest research articles published in the Journal of Advertising Research. Listen to authors describe their work and what motivated it, explore challenges they faced in the research process, and describe what they'd like to researched next.
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Τα νεότερα 20 από 56 επεισόδια
- Better Early Than Late: The Timing of LGBT+ Brand Activism · 14 λεπ. · Σεζόν 3 Επεισόδιο 3Send us Fan Mail In this episode, we speak with Kshitij Bhoumik (University of Leeds) to discuss his article, “How the Timing of LGBT+ Brand Activism Affects Consumer Responses…
- JAR PODCAST: Inner Child Messaging, Perceived Authenticity, and Consumer Responses in Advertising · 19 λεπ. · Σεζόν 3 Επεισόδιο 2Send us Fan Mail In this episode, Dr. Jano Jimenez-Barreto (Universidad de La Laguna- Oxford Brookes University) joins me to discuss his research paper titled "Inner Child…
- Human vs. AI influencer marketing on Instagram · 16 λεπ. · Σεζόν 3 Επεισόδιο 1Send us Fan Mail In this episode, Dr. Susanna Lee (Boston University) joins me to discuss her Journal of Advertising Research article, Human vs. AI Influencer Marketing on…
- How Small Talk and Co-Viewing with AI Companions Boost Advertising Effectiveness and Persuasion: Chat, Watch, and Buy · 26 λεπ. · Σεζόν 2 Επεισόδιο 27Send us Fan Mail In this episode, we speak with Yongwoog Andrew Jeon (Northern Illinois University) to discuss his article, "How Small Talk and Co-Viewing with AI Companions…
- (How) Does the Number of Followers Impact the Success of Influencer Marketing? A Construal Level Perspective · 17 λεπ. · Σεζόν 2 Επεισόδιο 27Send us Fan Mail In this episode, we welcome back Kirsten Cowan (The University of Edinburgh) to discuss her article, "(How) Does the Number of Followers Impact the Success of…
- Is Similarity in Advertising a Double-Edged Sword? The Role of AI-Generated Faces · 33 λεπ. · Σεζόν 2 Επεισόδιο 26Send us Fan Mail In this episode, we speak with Arno De Caigny (IESEG School of Management) to discuss his article, "Is Similarity in Advertising a Double-Edged Sword? The Role…
- Revisiting Direct Mail Effectiveness: Balancing Organizational Goals with Consumer Sustainability Concerns · 18 λεπ. · Σεζόν 2 Επεισόδιο 25Send us Fan Mail In this episode, we speak with Jennifer Seokhwa Hong (Seattle University) to discuss her article, "Revisiting Direct Mail Effectiveness: Balancing Organizational…
- Grit in Advertising: How a Promotion Focus Influences Consumer Variety-Seeking · 19 λεπ.Send us Fan Mail In this episode, we speak with Logan Pant (Western Michigan University) to discuss his article, "Grit in Advertising: How a Promotion Focus Influences Consumer…
- The Impact of Ad Repetition on Viewer Attention in Connected and Linear Television · 18 λεπ. · Σεζόν 2 Επεισόδιο 23Send us Fan Mail In this episode, we speak with Kalyan Rallabandi (Bucknell University) to discuss his article, "The Impact of Ad Repetition on Viewer Attention in Connected and…
- Advertising Professionals' Views on Advertising Seemingly Related to Offline Conversations · 24 λεπ. · Σεζόν 2 Επεισόδιο 22Send us Fan Mail In this episode, we speak with Claire Segijn (University of Minnesota) and Joanna Strycharz (University of Amsterdam) to discuss their article, "Advertising…
- An Investigation of How and Why Organizations Enact Greenhushing · 22 λεπ. · Σεζόν 2 Επεισόδιο 21Send us Fan Mail In this episode, we speak with Nayla Khan (University of Portsmouth), Marta Nieto-García (Universidad de Salamanca), and Diletta Acuti (University of Bath) to…
- Consumer Responses to LGBTQ-Themed Advertising: What 20,000 YouTube Comments Reveal · 16 λεπ. · Σεζόν 2 Επεισόδιο 20Send us Fan Mail In this episode, guest interviewer Dr. Steven Park (Queen Mary University of London) speaks with Jia Heng Li and Professor Tae Hyun Baek (both Sungkyunkwan…
- When "Buy Less" Backfires: Green Demarketing and the Nongreen Consumer, · 13 λεπ. · Σεζόν 2 Επεισόδιο 19Send us Fan Mail In this episode, we speak with Matthew Pittman (University of Tennessee) to discuss his article, "Green Demarketing to Nongreen Consumers: Individuals With Low…
- How Persuasive Is Personalized Advertising? · 16 λεπ. · Σεζόν 2 Επεισόδιο 18Send us Fan Mail In this episode, Vincent Huang (Hong Kong Baptist University) sits down with Dominic Yeo (Hong Kong Baptist University) to discuss Dominic's Journal of…
- The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues? · 20 λεπ. · Σεζόν 2 Επεισόδιο 17Send us Fan Mail In this episode, Andrea Godfrey Flynn (University of San Diego) joins me to discuss her Journal of Advertising Research article, "The Influence of Perceived…
- Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as Influencers · 16 λεπ. · Σεζόν 2 Επεισόδιο 17Send us Fan Mail In this episode, Laura Lavertu (Grenoble Ecole de Management) joins me to discuss her Journal of Advertising Research article, “Petfluencers, the Fur-Mula for…
- Fueling or Suppressing Brand Activism Backlash: How Message Type Differentially Influences Perceived Hypocrisy and Consumer Attitudes · 16 λεπ. · Σεζόν 2 Επεισόδιο 16Send us Fan Mail In this episode, Tyler Milfeld (Villanova University) joins me, along with Courtney B. Peters (Samford University) and Jennifer H. Tatara (DePaul University), to…
- Using Unfamiliar Cues to Engage Multitasking Audiences: Giving Attentional Breakthrough · 17 λεπ. · Σεζόν 2 Επεισόδιο 15Send us Fan Mail In this episode, Heesoo Kim (University of Oregon) joins me to discuss her Journal of Advertising Research article, “Using Unfamiliar Cues to Engage Multitasking…
- How Music Tempo Influences Consumer Preferences for Advertising with Different Regulatory Focuses · 12 λεπ. · Σεζόν 2 Επεισόδιο 14Send us Fan Mail In this episode, Shuyu Lei (Nankai University) joins us for a conversation led by Shan Jian (PhD Candidate, Nankai University) to discuss her Journal of…
- Do cultural cues make expensive products feel more appealing? · 23 λεπ. · Σεζόν 2 Επεισόδιο 13Send us Fan Mail In this episode, Wei-Fen Chen (Lecturer in Marketing, University of Leicester School of Business) joins me to discuss her Journal of Advertising Research…
