The internet didn’t kill magazines. We did.

I had one of my favourite conversations in a long time this week with writer and Full Bleed podcast host Arjun Basu.
We both came from the magazine world. We remember the days when magazines had millions of readers, editors could call a trend before it happened, and entire industries waited to see what would appear in next month’s issue.
Then the internet arrived.
Most people tell that story as if technology simply destroyed print. Arjun had a more interesting take.
He argues the first mistake wasn’t losing advertising. It was trying to make magazines behave like the internet.
“The internet…