Keep What You Earn
door Shannon Weinstein
ZakelijkE · Expliciet
Nieuwste aflevering
Your Med Spa Exit Starts Before You're Ready to Leave
Your Med Spa Exit Starts Before You're Ready to Leave
Over deze podcast
Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something.
Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth.
If you're trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do it confidently.
Each episode focuses on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. This isn't about more spreadsheets. It's about financial leadership.
Whether you're preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO.
[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]
Afleveringen
De nieuwste 50 van 869 afleveringen
- Your Med Spa Exit Starts Before You're Ready to Leave · 35 min · Seizoen 1 Aflevering 874Thinking about private equity? Don't wait until you're burned out and ready to hand over the keys. A partner may want you involved for years after the deal. I sit down with…
- Your Payment Processor Could Shut Down Your Med Spa · 34 min · Seizoen 1 Aflevering 873Payment processing feels like back-office admin—until fees creep up or your account gets flagged. In this episode, I sit down with Adam Castillo to talk about merchant services…
- Your Med Spa Event Should Make Money After It Ends · 35 min · Seizoen 1 Aflevering 870A packed office doesn't automatically mean a successful event. If you're spending on staff, marketing, and extras without a clear revenue goal or follow-up plan, you may be…
- Your Med Spa Paperwork Could Cost You the Sale · 44 min · Seizoen 1 Aflevering 871Hiring is already expensive. Weak contracts, unclear roles, or the wrong worker classification can make it a lot more expensive later. In this episode, I sit down with Sarah, a…
- The Case for Switching From Per-Unit to Per-Area Pricing in Med Spas · 18 min · Seizoen 1 Aflevering 868Per-unit pricing for neuromodulators feels logical because that's how you buy the product. But it can create billing anxiety, invite negotiation, and keep patients focused on…
- Is Your Team Really the Problem? Fixing the Systems Holding Back Your Med Spa · 47 min · Seizoen 1 Aflevering 869People are one of the hardest parts of a practice. Even with careful hiring and a great culture, you'll still deal with turnover, performance issues, and the occasional wrong…
- Med Spa Financial Strategy: Profit Margins, Cash Flow, and Enterprise Value · 44 min · Seizoen 1 Aflevering 868This week, I'm turning the mic over to Audrey Neff, host of True to Form, and replaying the conversation she originally shared with her audience. Audrey put me in the hot seat…
- Posting More Won't Fix Your Med Spa Marketing Strategy · 46 min · Seizoen 1 Aflevering 866Marketing gets exhausting when every platform, conference, and industry trend comes with the message that your practice should be doing more. More posts, more videos, more…
- Busy, Booked, and Broke: Why Injectables Alone Won't Grow Your Med Spa · 20 min · Seizoen 1 Aflevering 866Being booked feels like proof that the business is working. But if most of that schedule is filled with injectables, the revenue can look much stronger than the profit underneath…
- Reclaiming Your Role as a Medical Provider in a Retail-Minded Med Spa World · 20 min · Seizoen 1 Aflevering 865Medical aesthetics is one of the few areas of healthcare where practice owners have real control over pricing. Because most services are cash pay, med spas are not waiting on…
- Creating Autonomy: How to Make Your Med Spa Operate Without You · 47 min · Seizoen 1 Aflevering 864A profitable med spa can still be hard to scale, and even harder to sell. When the owner is responsible for every major decision, key patient relationships, team oversight, and…
- Combatting the Summer Slump: Mastering Inventory Management for Med Spa Cash Flow · 20 min · Aflevering 863When cash flow gets tight, most practice owners look at revenue first. But one of the biggest drains on your cash may already be sitting on your shelves. Excess inventory doesn't…
- Proven Strategies to Maximize Patient Value and Re-Engage Existing Clients in Your Aesthetics Practice · 42 min · Seizoen 1 Aflevering 862It's easy to assume slow growth means you need more leads. In reality, many practices already have the patients, technology, and team needed to increase revenue—they just aren't…
- 10 Things to Fix Before Your Med Spa Wastes Any More Money on Ads · 15 min · Seizoen 1 Aflevering 861When growth slows down, the default response for many med spa owners is to spend more on marketing. The problem is that marketing rarely fixes operational issues, weak conversion…
- Stop Leaving Money on the Table: Optimize Patient Experience and Team Accountability · 51 min · Seizoen 1 Aflevering 860Many med spas spend heavily on attracting new patients while overlooking one of the biggest growth opportunities already inside the practice: the existing patient base…
- How to Offer Patient Financing in Your Medical Aesthetics Practice Without Losing Profit · 16 min · Seizoen 1 Aflevering 859Patient financing has become increasingly popular in medical aesthetics, especially during economic slowdowns and seasonal dips in demand. The problem is that many practices…
- Three Ways Your Profit Is Lying to You as a Med Spa Owner · 40 min · Seizoen 1 Aflevering 858There are three big ways profit can distort reality: inaccurate revenue tracking, blended service margins, and poor cash flow visibility. Understanding these numbers helps you…
- Unlocking Membership Success: Margins, Utilization, and Growing Patient Value · 25 min · Seizoen 1 Aflevering 857Hip programs are often used to create predictable cash flow, but recurring revenue alone does not guarantee profitability. Too often, practices focus on recurring revenue while…
- The Three Keys to Med Spa Compensation: Hourly, Revenue Sharing, and Bonuses · 33 min · Seizoen 1 Aflevering 856Compensation is one of the hardest operational systems to get right in a med spa. If the structure feels unclear or unfair, it quickly creates tension between providers…
- Transforming Patient Aftercare with Technology to Reduce Cancellations and Malpractice Risks · 37 min · Seizoen 1 Aflevering 855Most med spas focus heavily on the procedure itself, but patient experience is shaped just as much by what happens before and after treatment. In this episode, I sit down with…
- Why Niching Down in Medical Aesthetics Can Skyrocket Your Practice Growth · 13 min · Seizoen 1 Aflevering 853For a long time, I avoided narrowing my focus because it felt like the fastest way to limit my opportunities. I built my business by saying yes to a wide range of clients…
- Protecting Your Ownership: Capital Mistakes Med Spa Founders Must Avoid · 1 u 7 min · Seizoen 1 Aflevering 853If you're building a business without thinking about ownership structure, equity, and long-term strategy, you're taking on more risk than you realize. The way your company is set…
- How to Guide Med Spa Patients to Their Best Results · 15 min · Seizoen 1 Aflevering 852If you're saying yes to every patient request, you're not delivering better service—you're creating inconsistency in your results, your operations, and your revenue. That "do…
- Why Every Med Spa Needs Treatment Plans to Maximize Results, Retention, and Revenue · 24 min · Seizoen 1 Aflevering 851If your med spa is still operating transaction by transaction, you're capping your revenue, your retention, and your enterprise value. Selling individual services might generate…
- Moving from Information Overload to Focused Growth in Your Med Spa Practice · 42 min · Seizoen 1 Aflevering 850If your med spa is growing but you feel buried in dashboards, reports, and disconnected data, you don't have a data problem—you have a focus problem. Growth without clarity leads…
- Building Strong Policies to Reduce Refunds and Chargebacks in Your Aesthetics Practice · 22 min · Seizoen 1 Aflevering 849Chargebacks and refunds aren't just frustrating—they're one of the clearest indicators of operational breakdown inside your medical practice. If you're issuing refunds quickly or…
- Avoiding Double Stress: Steps to Successfully Grow Your Practice · 11 min · Seizoen 1 Aflevering 848Opening a second location sounds like growth—but if the first location isn't fully optimized, expansion can quickly turn into double the stress without double the profit. I see…
- Stop Guessing, Start Monetizing Every Square Foot for Maximum Practice Profit · 17 min · Seizoen 1 Aflevering 847A new device, a trending wellness service, a treatment every competitor suddenly seems to offer...In the aesthetics industry, the pressure to add the "next big thing" can be…
- Are You Ready to Expand? The Five Vital Financial Signs for Med Spa Owners with Audrey Neff · 52 min · Seizoen 1 Aflevering 846If you run a 1–2 location med spa and want the option to scale or sell in the next few years, the way you build your business today determines whether buyers see opportunity—or…
- Why Med Spa Memberships and Gift Cards Can Distort Your Profit Calculations · 15 min · Seizoen 1 Aflevering 845Recurring revenue sounds smart. Memberships, prepaid packages, and gift cards can create a surge in cash flow for med spas — but without proper financial tracking, they can…
- How Med Spa Owners Build a Sellable Practice · 15 min · Seizoen 1 Aflevering 844If you own a 1–2 location med spa and want the option to scale or sell in the next 3–5 years, this episode breaks down what actually makes an aesthetics practice valuable —…
- We'll Be Right Back · 4 min · Seizoen 1 Aflevering 843In today's quick episode, I'm sharing that Keep What You Earn will be taking a short holiday break — and I have some exciting updates for 2026. We're adding more listener…
- Making Accountability Part of Your Culture with Gina Cotner · 53 min · Seizoen 1 Aflevering 842Today, I'm joined by Gina Cotner, founder and CEO of Athena Executive Services. Gina shares her journey from executive assistant to building one of the top virtual assistant…
- The Truth About IRS Audits · 17 min · Seizoen 1 Aflevering 841In this episode, I'm breaking down the fears and myths around IRS audits. I compare getting audited to getting pulled over—it feels intimidating, but it's usually not as bad as…
- Your Stress-Free Guide to Year-End Financial Planning · 16 min · Seizoen 1 Aflevering 840In this episode, I'm sharing practical, tactical advice to help you manage your year-end finances with confidence. It's easy to feel rushed this time of year, but slowing down…
- From Discount Spa to Respected Practice with Brooks Loughry · 48 min · Seizoen 1 Aflevering 839In this episode, I sit down with Brooks Loughry, who brings over 20 years of experience in the aesthetic medical industry. We talk about how medical spas have evolved, what it…
- Mastering Business Deductions · 17 min · Seizoen 1 Aflevering 838Today, we're talking about the world of business deductions and breaking down what they really mean for entrepreneurs and business owners. I'll walk you through what counts as a…
- Why Complacency Costs You · 11 min · Seizoen 1 Aflevering 837Today, I'm diving into the pitfalls of complacency in business and how it can quietly hold you back from growth. As a fractional CFO working with a variety of businesses, I've…
- Finding Your Financial Constraint with Jim Emerich · 48 min · Seizoen 1 Aflevering 834Today, I'm speaking with Jim Emerich, founder of Backbone CFO, a fractional CFO practice that specializes in supporting construction firms and manufacturers. Jim and I talk about…
- Think Bigger Than a Niche · 14 min · Seizoen 1 Aflevering 833In this episode, I'm breaking down the idea of industry niches and why I chose a different path for my business. Instead of narrowing my focus to a single industry, I've built…
- Cash Flow Mastery for Entrepreneurs · 10 min · Seizoen 1 Aflevering 832Today, Shannon shares tactical and actionable advice for entrepreneurs to improve their cash flow without making common mistakes. Learn the key differences between profit and…
- From Fashion Apparel to Facial Franchising with Michele Henry · 43 min · Seizoen 1 Aflevering 831Shannon sits down with Michele, the founder and CEO of FACE FOUNDRIÉ. Michele shares her entrepreneurial journey from running a successful women's clothing company to tackling…
- Depreciation Decoded: Avoiding Tax Traps Final · 8 min · Seizoen 1 Aflevering 830Today, Shannon breaks down the essentials of bonus depreciation and depreciation recapture: two topics every business owner should understand. She explains how these deductions…
- Building Wealth Without Wall Street with Joey Mure · 36 min · Seizoen 1 Aflevering 828Shannon is joined by Joey Mure, founder of Wealth Without Wall Street. Joey shares his journey of creating financial freedom by focusing on passive income and debunking the…
- Fractional CFO vs. Bookkeeper - What Do I Need? · 12 min · Seizoen 1 Aflevering 827Today, Shannon dives into the crucial differences between a bookkeeper and a fractional CFO, revealing why scaling businesses should consider the latter. Shannon explains how…
- Do You Need a Financial Facelift? · 10 min · Seizoen 1 Aflevering 826Today, Shannon guides entrepreneurs and business owners through the challenges of financial overwhelm and decision fatigue. Shannon shares tactical and actionable advice on…
- Why Gut-Based Marketing Doesn't Work with Ricky Shockley · 38 min · Seizoen 1 Aflevering 825Shannon is joined by Ricky Shockley, owner of Med Spa Magic Marketing and a digital marketing professional with over a decade of experience. Ricky shares valuable insights on the…
- How to Build Investor-Ready Financials · 14 min · Seizoen 1 Aflevering 824Maintaining high-quality financial records for business owners is critical, especially if you're interested in selling your business. Shannon explains why you should always be…
- The Hidden Cost of Complexity in $3M+ Businesses · 14 min · Seizoen 1 Aflevering 823As you scale your business past the $3-5 million revenue mark, there are complexities that arise, including increased overhead, team expansion, and the temptation to offer more…
- High School Hobby to Vegas Merch Enterprise - How Austin Boyd Approached Business as a Young Entrepreneur · 44 min · Seizoen 1 Aflevering 822Shannon chats with Austin Boyd, the founder of Alive Print Shop. Austin shares his incredible journey from starting a custom t-shirt business in his parents' garage to growing it…
