Show notes
In this solo episode, Sally Lacey shares how she approaches content planning for LBM Journal across LinkedIn, Instagram, Facebook, and YouTube. She discusses repurposing editorial content, choosing the right content formats, measuring performance, and adapting the strategy over time.
Tune in for a candid look into the thought processes and strategy behind LBM Journal's social media content.
Follow Sally on LinkedIn: https://www.linkedin.com/in/sallytraxler/
Website: podcasters.spotify.com
