Let's Talk Dog Business
by Jo & Vicky
Latest episode
How LickiMat Built a Global Empire by Focusing on ONE Thing
How LickiMat Built a Global Empire by Focusing on ONE Thing
About this podcast
Let’s Talk Dog Business is the No.1 Apple podcast for dog trainers, behaviourists, and canine professionals who are ready to stop scratting around and start building a profitable, sustainable dog business that works for you as well as your clients.
Hosted by Jo and Vicky—canine business mentors who’ve been in the trenches and built thriving dog training brands themselves—this podcast is your no-nonsense guide to pricing with confidence, marketing without burnout, shifting your mindset, and creating a business that actually supports your life (not just your clients’).
Let’s Talk Dog Business is packed with straight-talking, actionable episodes on what it really takes to grow and scale in the pet industry, without selling your soul to social media or working 24/7.
If you’re a dog pro who’s serious about success—this is the podcast we wish we had when we started.
Episodes
The newest 20 of 147 episodes
- How LickiMat Built a Global Empire by Focusing on ONE Thing · 1 h 3 minIn an effort to secure more customers many dog business owners say yes to everything and end up trying to offer too many services, which quietly waters down their business. In…
- Why Niching Down Won’t Kill Your Business (And Might Save It) · 47 minWould you love to specialise in one area of dog training? but are worried that limiting your clients to people you really want to work with would leave you poor or what would…
- DO's & DON'Ts for Your Business - Personal Branding and Marketing That Gets The Cash Coming In Fast · 55 minAre you struggling to market your dog business, gain traction and bring in a steady stream of customers? Have you fallen into the trap of wasting hours redesigning logos…
- How to Keep Going When Life Falls Apart · 41 minHow do you keep going when everything feels like a s**tshow? How do you keep your business and personal life on track? Life doesn’t stop when you’re dealing with grief, family…
- Booked Out But Still Struggling to Make Enough Money? – The Solution with Tatum Brown · 1 h 16 minBuilding a successful pet business takes more than passion: you need to choose the right work, charge properly and actively work to build a business that supports the life you…
- Trainer vs Behaviourist: The Industry Title Trap · 46 minIn this episode we get honest about one of the biggest struggles facing dog trainers and behaviourists: knowing what to charge for your services and feeling confident enough to…
- What Pets Secretly Teach Us About Dealing With Grief & Loss · 1 h 11 minIn this episode we sit down with Dr. Isla Fishburn from Kachina Canine to explore the inner work that quietly drives your dog business. We talk about the pressure to have perfect…
- Stop Losing Sales to "It’s Too Expensive!" · 50 minIn this episode we get honest about sales objections and what’s really going on when people say, “It’s a bit expensive” or “I need to speak to my partner.” We look at why this…
- Stop Selling Your Time: How to Ditch the "Session Mentality" · 46 minMost dog trainers still focus on selling their time in sessions. A well-used model that feels safe, but often it ends up holding you back and leaves your clients with only a…
- Is the Fear of Failure Ruining Your Business? · 41 min · Episode 138What does success actually mean to you? And is it really your definition?or one you’ve picked up from everyone around you? Today, we look at why it’s so easy to get caught up in…
- From Corporate Life to Tug-E-Nuff: Resilience, Networking and Growing a Dog Business with Danny Nelis-Rouse · 1 h 29 min · Episode 137Running a dog business isn’t just about being good at what you do with dogs. It’s about getting noticed, building relationships, creating a customer experience people want to…
- From AI Slop to AI Assisted Content That Lands Well With The Clients You Want to Work With · 50 min · Episode 136In this episode we get honest about using AI in your business. We talk about why so many dog trainers who are stretched, short on time, unsure what to say or how to show up…
- Stop Being a GP Trainer: Niching Down Into Big Behaviour Cases with Olivia Jones · 1 h 10 minMany dog trainers start out trying to be everything to everyone, instead of focusing on the one thing we love and becoming brilliant at that. In this episode we sit down with…
- The Fear-Paralysis Cycle: When a Thousand Fears Keep Your Dog Training Business Stuck · 49 minWhen you look under the hood of most of your “I’m stuck” moments in your dog training business, you’ll usually find the same thing behind it - fear. Fear of getting it wrong…
- Building a Small But Mighty Dog Business That Doesn´t Eat You Alive with Josh Beckler · 1 h 14 min · Episode 133When they strip away the “build a 7-figure empire” noise, most dog trainers realise that they just want a business that feels good to run. One that lets them actually help dogs…
- Read Your Clients’ Minds (Almost) – Personality Profiling for Dog Trainers · 38 minWhen you understand dog body language, everything clicks into place and your training improves. Understanding the personality type of the person holding the lead can be just as…
- All The Business Advice You'll Need! - The Best of CBA Live · 34 minHating every single part of your business right now? Don’t panic—you aren't alone, and those rough moments usually hide the best golden nuggets. This mashup episode brings…
- Get Found, Heard and Hired: Writing for Your Dog Training Business (Copywriting) with Rikki Sullivan · 1 h 17 minMost force-free trainers feel like accidental business owners and reluctant marketers - brilliant with dogs, but suddenly expected to be marketers, salespeople, and content…
- Beyond Six-Week Courses: Dog Training That Actually Lands and Works Long-Term · 46 min · Episode 129Most dog trainers are still using a 90s-style model: six-week courses, one-off sessions, and long gaps between classes. A model that rarely works in today´s crazy busy world that…
- Juggling a Messy Life While Running Your Dog Training Business · 50 min · Episode 128If your normalcy, is juggling dogs, clients, kids, partners, piles of washing, dozens of undone chores, and a brain with 47 tabs open, this episode is for you. It is all about…
