Just Evil Enough (with Alistair Croll)

To change systems, sometimes you need to bend the rules, or even rewrite them. That's the argument that Alistair Croll and Emily Ross make in their new book, Just Evil Enough: The Subversive Marketing Handbook. In this episode we speak to Alistair about his new book, which offers numerous case studies and frameworks on how to drive change with subversive tactics while keeping in mind how far is too far. Indeed, one chapter in the book is titled: "Don't Actually be Evil"!
This is particularly relevant in this year of transition and change. Whether it is elections and new government mandates…