Looking Outside
by Jo Lepore
Latest episode
Regulation keeps things fair - Channel 4 Chief Commercial Officer…
Regulation keeps things fair - Channel 4 Chief Commercial Officer…
About this podcast
Fresh takes on familiar business topics. Hosted by foresight strategist Jo Lepore.
Episodes
The newest 20 of 111 episodes
- Regulation keeps things fair - Channel 4 Chief Commercial Officer Rak Patel · 30 min · Season 10 Episode 110Few industries have undergone greater transformation than media. Consider it was only two decades ago when audiences were served what to watch, when, and how. The landscape today…
- Holding opposing thoughts for more ambitious ideas - Omnicom Hong Kong CEO Andreas Krasser · 36 min · Season 10 Episode 109Cultural intelligence is the game of the moment. When culture feels like it’s in flux, the natural inclination is to gather more signals. But what if this interrogation of…
- When leaders feel the pressure | Business Brief · 5 min · Season 10 Episode 108What does it take to lead in volatile markets? In this Business Brief we look at how leaders respond under pressure and with competing directives - to transform the business for…
- Pragmatic leadership in volatile times - workplace politics expert Niven Postma · 36 min · Season 10 Episode 107Leaders in volatile and unpredictable markets are often asked to steady the course and stabilize the ship. But what if chaos is the new business normal? Organizational change…
- The past and future of brand influence | Business Brief · 5 min · Season 10 Episode 106The modern influencer economy is worth billions so it's clearly influencing marketers, but does it pay off in the long term? In this Business Brief, we look at how brands have…
- Who are 'influencers' influencing? (Marketers.) - Marketing Professor Ramanathan Vythilingam · 43 min · Season 10 Episode 105Influencer marketing is not a paradigm shift. At best it’s an over-inflated investment (in the billions), at worst it’s serving up false credibility to audiences, masked as…
- Disengaged youth | Business Brief · 5 min · Season 10 Episode 104Who will run your business in the future? We like to study, interview and market to young people, but are we really ready to handle the feedback they're serving? In this Business…
- We hear from young people but are we listening? - UNICEF's Shai Naides · 39 min · Season 10 Episode 103In a boardroom setting, young people are often spoken of and sometimes represented. But their ideas, opinions and provocations are mostly inconsequential, left untranslated to…
- THIS is competition | Business Brief · 5 min · Season 10 Episode 102Your future competition may be coming not only from outside your category, but another part of the world. In this Business Brief, Jo examines the rapid rise of new international…
- When global brand playbooks fail - brand builder Eugene Lee · 41 min · Season 10 Episode 101Scaling a big American brand globally is not a guaranteed recipe for success any more. Market localization is key to building relevance and trust, especially in Asia. Here…
- Chaos is necessary | Business Brief · 6 min · Season 9 Episode 100Chaos in business is undesirable, to say the least. But chaos is normal, even necessary, in solving complex problems and capturing new growth. In this Business Brief, Jo reflects…
- The fracturing of our uneven world - polymath Richard Hames · 54 min · Season 9 Episode 99Things used to be simpler. Competition fueled innovation. When wars were fought, you could easily tell who the good guys were. Institutions could be trusted. A lens like this…
- Innovation at any cost | Business Brief · 6 min · Season 9 Episode 98When a market is stalling in innovation, an enchanting charismatic leaders selling a bold, crazy idea can be tempting. Is it, then, more important that the idea is visionary, or…
- Companies are unethical all the time - business ethics professor Guido Palazzo · 46 min · Season 9 Episode 97Every organization, at some point, has their ethical boundaries tested. But there is a difference between an organization with ambition and drive, and one that pushes its people…
- The business curiosity gap | Business Brief · 5 min · Season 9 Episode 96The path to the c-suite is predictable and almost entirely dependent on extensive commercial and operations literacy. But while marketers are relegated to the realm of…
- Marketing's vanity problem - marketing professor Mark Ritson · 59 min · Season 9 Episode 95When a profession brags about its ability to operate without formal training, you know you have a vanity problem. Founder of the MiniMBA, marketing professor and…
- The problem is company purpose | Business Brief · 5 min · Season 9 Episode 94It’s all well and good for a brand to have purpose, but what your company? In this Business Brief, Jo unpacks our obsession with proclaiming brand intent and pre-occupation with…
- Is brand purpose total bullshit? - brand strategist Ron Tite · 43 min · Season 9 Episode 93If you’re tired of talking about brand purpose, you’re not alone. In most cases, when researched, purpose just does not work. But perhaps it’s been sitting with the wrong…
- Great businesses think in generations, not quarters | Business Brief · 5 min · Season 9 Episode 92What does it take to build a business that lasts generations? In this Business Brief, Jo reflects on long-term thinking, the resilience of family-run businesses, and why creating…
- Change the story before you change your strategy - UNESCO futures chair Sohail Inayatullah · 57 min · Season 9 Episode 91On this episode of Looking Outside we peek into the metaphors, imagery and stories that unknowingly shape the limitations of our business strategy, and limit our ambitions…
