About this podcast
Are you a creative business owner who wants to write stand-out marketing that sells your unique offers all day, every day?
Ever wish you could write your sales page, emails, or content in ways that feel so good and make you dumbbbb money…without ripping all your lashes out?
Welcome to Main Character Marketing, the podcast that will shake up your marketing game and make your words work as hard as you do. I'm Jess, your copywriting teacher and writing bestie, ready to help you sign more clients, sell more offers, and make more money with copy that's as bold and unique as your offers.
My online career started as a (slightly) humble blog writer in 2019 which quickly led to discovering my knack for writing money-making sales pages, emails, content, and ads. Before that, I was focused on IRL clients in the health and wellness spaces. Hundreds of clients later, I had an epiphany: no one can sell your offers like you can. You don't need to outsource your marketing to see amazing results. With the right strategies, you can write copy that's authentic to your voice and compels your community to take action.
I've mastered the art of creating A++ marketing and copywriting that sells unique offers – and now I want to help you become the best-fit main character marketer for your business.
This podcast is your go-to resource if you're a course creator, coach, or service provider ready to master simple selling through specific messaging. You've got a lot to say, and I'm here to help you say it in a way that sells.
This podcast answers questions like:
🍒How do I become a better copywriter?
🍒How to I get better at online marketing?
🍒How to write a sales page?
🍒How to market like an industry leader?
🍒How to get good at email marketing?
🍒What types of marketing should I focus on?
Tune in weekly for simple yet powerful marketing and copywriting tips and actionable strategies designed to help you write quicker, feel more confident in your copy, and see tangible results from your work. Each episode is rooted in playful, confidence-boosting vibes so you learn how to master the art of easy and effective copywriting without boring and outdated information.
Subscribe to Main Character Marketing wherever you listen to podcasts and share it with a creative business owner ready to transform their business with specific copy that sells!
Episodes
The newest 20 of 197 episodes
- 195: Jessi Jean 5x'd Her First Yap Challenge Launch - Here's What You Can Learn From Her Million-Dollar Movement (& How She Could Hit 15Mil Next Launch) · 14 min · Episode 195Everyone and their mommmm are talking about Jessi Jean and The Yap Challenge. She did over $1M on her first launch, then 5x'd it in a few weeks up to $7M. INSANE RESULTS!!! And…
- 194: Your Messaging Isn't The Problem & It's Holding You Back From Bigger Results · 10 min · Episode 194Listen - as a copywriter, your messaging is important. How you talk about your offers in real life, online, in your sales pages, ads, content...IS important. But it's also…
- 193: How I Step Into New Timelines As An Ever-Evolving Entrepreneur · 8 min · Episode 193Welcome back, my lovelyyyyy!!! Omg hiii! It's been a WHILE, I know. I took a podcasting break, and in this episode of Main Character Marketing, you'll learn why + how it serves…
- 192: 5 Examples of Lead Magnet Funnels (A Mini-Masterclass on Creating a Lead Magnet Sequence That Gets Customers) · 59 min · Episode 192Most marketing "leaders" teach you how to create a freebie to grow your email list...then never tell you what to actually do once you get subscribers. Yeah, fk that nonsense. In…
- 191: How To Create A Lead Magnet For Paying Clients Vs Just New Subscribers · 13 min · Episode 191So many people are teaching that "freebies" only grow your list with people who never want to pay you. "cheap clients". "freebie seekers." Which is simply...not true. The reason…
- 190: 7 Bro-Marketing Tips That...Kinda Ate, NGL · 17 min · Episode 190As much as I don't love bro-marketers or the sleazy push-marketing they preach...there are some marketing strategies that have simply worked for decades, and won't stop anytime…
- 189: From The Most Boring Industry Pitch To Simple Marketing Practices and Why It's Necessary To Celebrate Everything From $1K to $100K [Part 1: Mentorship Yaps With Madi Maple] · 60 min · Episode 189When two soul sisters in the online business world come together IRL...this is the training you get. In this episode of Main Character Marketing, I joined Madi Maple, Personal…
- 188: Looking To Invest In A Business Coach? Don't *Just* Ask For Their Case Studies. BE SURE to do this, too (if you want to pay GOOD people). · 9 min · Episode 188When you're looking to invest in your business - whether that be business coaching, mentorship, services, or resources...YES, it's important to know they GET results. But…
- 187: The Rebrand: 3 Downloads For Main Character Marketing in 2026 · 24 min · Episode 187Welcome to the very first episode of the rebrand: Main Character Marketing. In this episode, you'll hear about an IRL conversation I had in Las Vegas with a videographer about…
- 186: BTS: My Low Maintenance Email Visibility, Strategy, & Results for 2025 (As A Sales Copywriter) · 14 min · Episode 186It would be WILD of me, as a sales + email copywriter, to never share about my email marketing strategy + results. Open rates? Click rates? Sequences? Strategies? In this episode…
- 185: How To Optimize High Maintenance Marketing With Low Maintenance Visibility For More Conversions · 7 min · Episode 185In the last episode, you learned how to build your low-maintenance recurring visibility strategy to sign new clients on repeat. But that doesn't mean you have to stop creating…
- 184: Your Low Maintenance Recurring Visibility Strategy To Grow Monthly Recurring Revenue · 16 min · Episode 184If you want recurring revenue, you need recurring visibility. But social media is the most high-maintenance way to create visibility & conversions (and the lowest ROI). In this…
- 183: Get Seen & Paid | Stand Out & Sell Out Summit | Ft. Taylor Smith · 46 min · Episode 183Get visible to the right people. Start selling more consistently. Position your brand to finally scale. Bc this next season? It's where things finally click into place. That's…
- 182: This Is Why Your Email List Isn't Converting (And How To Fix It ASAP) · 7 min · Episode 182You've been showing up. Sending the value. Writing the tips. Being helpful. Being consistent. And still...nobody's clicking. Nobody's buying. Your list is like a ghost-town…
- 181: How I'd Sell 3 Different Offers Using Email Only (No Social Media) · 15 min · Episode 181You're not burnt-out from business...you're burnt-out from selling in the wrong place. So today I'm gonna show you what I actually mean when I say: You don't need more posts. You…
- 180: How To Tell Stories That Sell (Even When You Aren't "Selling") · 13 min · Episode 180So many iNdUsTrY GuRuS tell you storytelling is the magical hack for going viral, growing a cult following, and casually cashing $10k weeks in your sleep...But they aren't good…
- 179: BTS: Why May Was My Highest Cash Month In 2025 (So Far) · 20 min · Episode 179May was my highest cash month of 2025 as an online copywriter and messaging strategist. But it's so much more than the money. (I know everyoneeee says that...so let me explain.)…
- 178: 3 Everyday Rituals to Go from Business Owner Brain to Clocked Out IRL Human · 9 min · Episode 178As an online business owner, you may struggle turning OFF the business owner brain and ON the clocked-out relaxation mode. You are not alone - this is such a common problem. When…
- 177: Should You Focus On Branding Or Messaging First (As An Online Business Owner)? · 8 min · Episode 177Recently, I was asked by a 1:1 Day Pass client if she should invest in a branding course she'd been eyeing...or if there was somewhere else (like her messaging) she should master…
- 176: How I'm Pivoting My Marketing For Quarter 2 2025 · 20 min · Episode 176I'm intentionally scaling my online service-based business back...for very specific reasons. In this episode of Sell Like A Copywriter, learn why (and how) I'm stepping away from…







