Show notes
Join us on "Make Better" for an insightful journey into podcast advertising. In this episode, experts Adam, from Adopter Media, and Amelia, the marketing lead at Podscribe dissect the nuances of podcast ads. They discuss various ad read types, including host read and producer read, and explore ad insertion methods like embedded, baked-in, and dynamic ad insertion, essential for marketers in today's digital landscape.
The episode also highlights key performance indicators (KPIs) crucial for measuring podcast advertising campaign success. Adam and Amelia explain metrics like visitor and visit…
Website: podcasters.spotify.com