Improving the Visitor Experience with Data, with Ryan Auster

If we’re not studying our visitors, how can we fulfill our mission?
What is a net promoter score? And what should a museum’s net promoter score be? How do you ask a survey question if you want a meaningful answer? What is capacity building? What is COVES, and how can people get involved with it?
Ryan Auster (Manager of Learning Metrics, Museum of Science, Boston) discusses “Improving Visitor Experience with Data” with MtM host Jonathan Alger (Managing Partner, C&G Partners | The Exhibition and Experience Design Studio).
Along the way: OERs, excellent vs outstanding, and statistics…