MAP IT FORWARD Middle East
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Why I Challenge the SCA, Coffee Competitions and Industry Norms (Lee…
Why I Challenge the SCA, Coffee Competitions and Industry Norms (Lee…
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The Map It Forward Middle East Podcast explores the business of coffee across the Middle East, featuring conversations with entrepreneurs, producers, and professionals building the future of the region’s coffee industry.
Hosted by Dubai-based Map It Forward founder Lee Safar, each five-episode series highlights one guest's journey, offering practical insights, regional context, and candid discussions that reflect the evolving global coffee landscape.
Episodes are released daily at 6 am local UAE time.
The video version of the podcast can be found on our YouTube Channel https://www.youtube.com/mapitforward
Our website https://www.mapitforward.coffee/middleeastpodcast
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- Why I Challenge the SCA, Coffee Competitions and Industry Norms (Lee Safar) | EP1140 Part 5 of 5 (Map It Forward) · 32 min · Jakso 1140Part 5 of 5: In the final episode of this five-part solo series, Lee Safar answers community questions about responsible coffee supply chains, supporting producers affected by…
- Coffee Business Survival Guide: Preparing for 2027 (Lee Safar) | EP1139 Part 4 of 5 (Map It Forward) · 25 min · Jakso 1139Part 4 of 5: In part 4 of this five-part solo series, Lee Safar shares practical strategies for building or maintaining a coffee business through an unpredictable 2027. From…
- Coffee Consumers Are Changing. Is Your Business Ready for 2027? (Lee Safar) | EP1138 Part 3 of 5 (Map It Forward) · 20 min · Jakso 1138Part 3 of 5: In part 3 of this five-part solo series, Lee Safar examines how cost-of-living pressures and changing consumer behaviour could reshape the coffee industry in 2027…
- Why Coffee Businesses Should Rethink Risk in 2027 (Lee Safar) | EP1137 Part 2 of 5 (Map It Forward) · 21 min · Jakso 1137Part 2 of 5: In part 2 of this five-part solo series, Lee Safar examines who carries the financial risk when coffee markets change and why businesses need to rethink their…
- Why 2027 Could Be Coffee's Most Challenging Year (Lee Safar) | EP1136 Part 1 of 5 (Map It Forward) · 24 min · Jakso 1136Part 1 of 5: In part 1 of this five-part solo series, Lee Safar examines why 2027 could be one of the most challenging years for the global coffee industry. From climate…
- New Coffee Farming Models for the Next Generation (Felipe Croce & David Bray) | EP1135 Part 5 of 5 (Map It Forward) · 25 min · Jakso 1135Part 5 of 5: Felipe Croce and David Bray conclude their five-part series by exploring what success could look like for The Common Ground Collective over the next two decades…
- Why Coffee Roasters Need to Understand Farming (Felipe Croce & David Bray) | EP1134 Part 4 of 5 (Map It Forward) · 21 min · Jakso 1134Part 4 of 5: Felipe Croce and David Bray explore what The Common Ground Collective could change about coffee's traditional producer-roaster relationships. They discuss quality…
- Can Coffee Prices Be Set Without the C Market? (Felipe Croce & David Bray) | EP1133 Part 3 of 5 (Map It Forward) · 23 min · Jakso 1133Part 3 of 5: Felipe Croce and David Bray explain how The Common Ground Collective could change coffee sourcing, pricing, and financial risk management. They discuss calculating…
- How Farmers and Roasters Can Build Coffee Businesses Together (Felipe Croce & David Bray) | EP1712 Part 2 of 5 (Map It Forward) · 21 min · Jakso 1132Part 2 of 5: Felipe Croce and David Bray explain how The Common Ground Collective is developing a 15-year partnership between coffee producers and roasters. They explore shared…
- Why Coffee Needs a New Supply Chain Model (Felipe Croce & David Bray) | EP1131 Part 1 of 5 (Map It Forward) · 23 min · Jakso 1131Part 1 of 5: Felipe Croce of FAF Coffees and David Bray of Blue Butterfly Coffee Roasters join Lee Safar to explain the origins of The Common Ground Collective. They explore…
- Turning Coffee Supply Chain Regulations Into a Business Advantage (Bram de Hoog) - EP1130 Part 5 of 5 (Map It Forward) · 23 min · Jakso 1130Part 5 of 5: Bram de Hoog of Paso Paso Coffee joins Lee Safar to examine how coffee businesses can approach regulatory compliance as an opportunity rather than a deterrent. They…
- The Business Economics of Wholesale vs Retail Coffee Roasting (Bram de Hoog) - EP1129 Part 4 of 5 (Map It Forward) · 27 min · Jakso 1129Part 4 of 5: Bram de Hoog of Paso Paso Coffee joins Lee Safar to explain the fundamental differences between wholesale and retail coffee roasting businesses. They examine pricing…
- Why Resilient Coffee Businesses Must Take Risks (Bram de Hoog) - EP1128 Part 3 of 5 (Map It Forward) · 25 min · Jakso 1128Part 3 of 5: Bram de Hoog, co-owner of Paso Paso Coffee in Germany, joins Lee Safar to discuss why building resilience in coffee requires taking calculated risks and investing in…
- What It Really Takes to Buy Coffee Direct From Farmers (Bram de Hoog) - EP1127 Part 2 of 5 (Map It Forward) · 26 min · Jakso 1127Part 2 of 5: Bram de Hoog of Paso Paso Coffee joins Lee Safar to explain how five coffee farming families became shareholders in a German roastery while continuing to supply its…
- How a Farmer-Owned Coffee Roastery Is Changing Coffee Trade (Bram de Hoog) - EP1126 Part 1 of 5 (Map It Forward) · 23 min · Jakso 1126Part 1 of 5: Bram de Hoog, co-owner of farmer-owned Paso Paso Coffee in Germany, joins Lee Safar to explain how his experience as a green coffee trader has shaped a different…
- What Can Men Do to Make Coffee Safer for Women? (Isabela Raposeiras) | EP1125 Part 5 of 5 | Map It Forward · 29 min · Jakso 1125Part 5 of 5: In the final episode of "Being 'Not a Man' in Coffee," Lee Safar and Coffee Lab founder Isabela Raposeiras explore what men can do to create a safer, more respectful…
- What Is Unacceptable Behaviour Towards Women in Coffee? (Isabela Raposeiras) | EP1124 Part 4 of 5 | Map It Forward · 33 min · Jakso 1124Part 4 of 5: In Part 4 of "Being 'Not a Man' in Coffee," Lee Safar and Coffee Lab founder Isabela Raposeiras examine behaviours towards women that should no longer be tolerated…
- The Boys' Club in Coffee: Why Men Stay Silent (Isabela Raposeiras) | EP1123 Part 3 of 5 | Map It Forward · 24 min · Jakso 1123Part 3 of 5: In Part 3 of "Being 'Not a Man' in Coffee," Lee Safar and Coffee Lab founder Isabela Raposeiras examine the boys' club culture in the coffee industry and how…
- Why Women Feel Unsafe Working in Coffee (Isabela Raposeiras) | EP1122 Part 2 of 5 | Map It Forward · 33 min · Jakso 1122Part 2 of 5: In Part 2 of "Being 'Not a Man' in Coffee," Lee Safar and Coffee Lab founder Isabela Raposeiras explore the different ways women experience unsafe workplaces in the…
- What Is It Really Like to Be a Woman in Coffee? (Isabela Raposeiras) | EP1121 Part 1 of 5 | Map It Forward · 29 min · Jakso 1121Part 1 of 5: In Part 1 of "Being 'Not a Man' in Coffee," Lee Safar and Coffee Lab founder Isabela Raposeiras share personal experiences and accounts of sexual assault…
- How Data Can Make Your Coffee Business More Resilient (Oscar Montoya) | EP1120 Part 5 of 5 | Map It Forward · 26 min · Jakso 1120Part 5 of 5: In the final episode of this series, Oscar Montoya and Lee Safar explore digital twins, traceability, risk modeling, data literacy, and the changing role of…
- Why AI Still Needs Systems Thinking (Oscar Montoya) | EP1119 Part 4 of 5 | Map It Forward · 23 min · Jakso 1119Part 4 of 5: AI has dramatically changed what small teams can build, but faster technology does not eliminate the need for good systems. In part 4, Oscar Montoya and Lee Safar…
- How Data Reveals the Real Problem in Your Coffee Business (Oscar Montoya) | EP1118 Part 3 of 5 | Map It Forward · 27 min · Jakso 1118Part 3 of 5: Data can help reveal what is really happening inside a coffee business, but only if it is interpreted with context and an awareness of bias. In part 3, Oscar Montoya…
- Are You Solving the Right Problem In Coffee? (Oscar Montoya) | EP1117 Part 2 of 5 | Map It Forward · 22 min · Jakso 1117Part 2 of 5: Businesses often start collecting data before they have clearly defined the problem. In part 2 of this series, Oscar Montoya joins Lee Safar to explore how better…
- Your Coffee Business Has Data. But Is It Useful? (Oscar Montoya) | EP1116 Part 1 of 5 | Map It Forward · 24 min · Jakso 1116Part 1 of 5: Data is everywhere in coffee, but collecting it doesn't automatically make it useful. Data scientist, software developer, and coffee producer Oscar Montoya joins Lee…
- EP 1115 Part 5 of 5 | Why More People Should Drink Black Coffee (George Howell) | Map It Forward · 33 min · Jakso 1115Part 5 of 5: In our annual series with George Howell, we explore why George believes more people should drink black coffee and how cafés can make that experience more accessible…
- EP 1114 Part 4 of 5 | What’s Wrong With Coffee Scoring? (George Howell) | Map It Forward · 25 min · Jakso 1114Part 4 of 5: In our annual series with George Howell, we explore scoring, commenting, transparency, and how the coffee industry communicates quality. George explains why scoring…
- EP 1113 Part 3 of 5 | The Real Cost of Building a Quality Coffee Business (George Howell) | Map It Forward · 23 min · Jakso 1113Part 3 of 5: In our annual series with George Howell, we explore the tension between coffee quality and economics in today’s market. George discusses rising green coffee prices…
- EP 1112 Part 2 of 5 | How to Educate Coffee Consumers About Quality (George Howell) | Map It Forward · 23 min · Jakso 1112Part 2 of 5: In our annual series with George Howell, we explore how George defines quality from the farm through to the cup. George explains how immersive tasting experiences…
- EP 1111 Part 1 of 5 | Why Coffee Should Still Taste Like Coffee (George Howell) | Map It Forward · 24 min · Jakso 1111Part 1 of 5: In our annual series with George Howell, we explore what defines George Howell Coffee as George marks 50 years in the coffee industry. George explains why…
- EP 1110 Part 5 of 5 | Why Coffee Must Start Valuing Farm Resilience (Pedro Manga) | Map It Forward · 34 min · Jakso 1110Part 5 of 5: Pedro Manga and Lee Safar close the series by examining climate risk, farm resilience and the long-term security of coffee supply. They discuss why resilience…
- EP 1109 Part 4 of 5 | Why Sustainability Impact Starts With Compliance (Pedro Manga) | Map It Forward · 28 min · Jakso 1109Part 4 of 5: Pedro Manga and Lee Safar examine the relationship between compliance, transparency and sustainability impact across the coffee supply chain. They discuss why…
- EP 1108 Part 3 of 5 | Who Carries the Cost of Coffee Sustainability? (Pedro Manga) | Map It Forward · 36 min · Jakso 1108Part 3 of 5: Pedro Manga and Lee Safar examine the imbalance between sustainability standards created in consuming markets and the realities of implementing them at origin. They…
- EP 1107 Part 2 of 5 | Why Coffee Data Needs to Flow Both Ways (Pedro Manga) | Map It Forward · 23 min · Jakso 1107Part 2 of 5: Pedro Manga and Lee Safar examine how data moves through the coffee supply chain and why so little information flows back to producers and cooperatives. They discuss…
- EP 1106 Part 1 of 5 | What Coffee Gets Wrong About Traceability (Pedro Manga) | Map It Forward · 24 min · Jakso 1106Part 1 of 5: Pedro Manga returns to The Daily Coffee Pro to examine what traceability and transparency should actually mean in the coffee supply chain. He and Lee discuss why…
- EP 1105 Part 5 of 5 | What Will the Tea Industry Look Like in 20 Years? (Jem McDowall) Map It Forward · 27 min · Jakso 1105Part 5 of 5: Jem McDowall looks ahead at the future of tea and argues that today’s trends are likely to accelerate rather than disappear. Lee and Jem discuss the growing divide…
- EP 1104 Part 4 of 5 | El Niño and the Growing Risk to Global Tea Supply (Jem McDowall) Map It Forward · 24 min · Jakso 1104Part 4 of 5: Jem McDowall explains why El Niño represents much more than a weather threat to tea farmers. Lee and Jem explore how climate disruption, fertilizer constraints…
- EP 1103 Part 3 of 5 | Why Tea Farmers Are Under Increasing Pressure (Jem McDowall) Map It Forward · 25 min · Jakso 1103Part 3 of 5: Jem McDowall explains why tea farmers are becoming increasingly vulnerable after years of low prices, rising input costs, oversupply, and underinvestment. Lee and…
- EP 1102 Part 2 of 5 | How Tea Is Priced and Traded (Jem McDowall) Map It Forward · 34 min · Jakso 1102Part 2 of 5: Jem McDowall explains how tea is priced and traded through physical auction systems around the world, why tea has no futures market, and how buyers take ownership of…
- EP 1101 Part 1 of 5 | How Tea Is Processed and Graded (Jem McDowall) Map It Forward · 24 min · Jakso 1101Part 1 of 5: Jem McDowall of Universal Commodities explains how tea moves from fresh leaf through withering, oxidation, rolling or CTC processing, and drying. He also breaks down…
- EP 1100 Part 5 of 5 | What Will Coffee Look Like in 20 Years? (Norbert Niederhauser) Map It Forward · 34 min · Jakso 1100Part 5 of 5: What will coffee look like in 20 years? Lee Safar and Cropster co-founder Norbert Niederhauser explore climate pressure, resilient varieties, higher and more stable…
- EP 1099 Part 4 of 5 | What a Sustainable Coffee Supply Chain Actually Looks Like (Norbert Niederhauser) · 30 min · Jakso 1099Part 4 of 5: What does a sustainable coffee supply chain look like in practice? Lee Safar and Cropster co-founder Norbert Niederhauser explore how technology, measurement, data…
- EP 1098 Part 3 of 5 | Environmental vs Economic Sustainability in Coffee (Norbert Niederhauser) Map It Forward · 29 min · Jakso 1098Part 3 of 5: Can coffee be environmentally sustainable if the economics do not work? Lee Safar and Cropster co-founder Norbert Niederhauser explore the connection between farming…
- EP 1097 Part 2 of 5 | Where Coffee Supply Chains Lack Sustainability (Norbert Niederhauser) Map It Forward · 29 min · Jakso 1096Part 2 of 5: Where is sustainability most lacking in coffee? Lee Safar and Cropster co-founder Norbert Niederhauser examine the weak points across farming, trading, roasting…
- EP 1096 Part 1 of 5 | What Sustainability in Coffee Actually Means (Norbert Niederhauser) Map It Forward · 30 min · Jakso 1096Part 1 of 5: Sustainability in coffee is about far more than carbon emissions or environmental claims. Cropster co-founder Norbert Niederhauser joins Lee Safar to explore what a…
- EP 1095 Part 5 of 5 | What Colombia’s Coffee Industry Needs Now (Ana Donneys + Angel Barrera) Map It Forward · 27 min · Jakso 1095Part 5 of 5: Colombia’s coffee sector faces years of recovery after the earthquake. Ana Donneys and Angel Barrera discuss reconstruction, mental-health strain, unequal access to…
- EP 1094 Part 4 of 5 | What Colombia’s Earthquake Could Mean for Coffee Exports (Ana Donneys + Angel Barrera) Map It Forward · 22 min · Jakso 1094Part 4 of 5: Colombian coffee is still moving, but the risks are building. Ana Donneys and Angel Barrera explain how damaged infrastructure, water rationing, El Niño and…
- EP 1093 Part 3 of 5 | How Colombia’s Earthquake Is Hitting the Coffee Industry (Ana Donneys + Angel Barrera) Map It Forward · 23 min · Jakso 1093Part 3 of 5: Colombia’s coffee sector now has to rebuild while continuing to produce. Ana Donneys and Angel Barrera explain the damage to wet mills, homes and infrastructure…
- EP 1092 Part 2 of 5 | The Day After Colombia’s Earthquakes (Ana Donneys + Angel Barrera) Map It Forward · 22 min · Jakso 1092Part 2 of 5: The day after the earthquakes, communities across Colombia began responding while many people were still without safe homes, electricity, communications or road…
- EP 1091 Part 1 of 5 | When the Earthquake Hit Colombia’s Coffee Region (Ana Donneys + Angel Barrera) Map It Forward · 29 min · Jakso 1091Part 1 of 5: Colombia’s coffee sector was already dealing with smaller harvests, rising costs and currency pressure when the August 10 earthquakes struck. Ana Donneys and Angel…
