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The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies.
https://www.marketecture.tv
Interested in sponsoring the show? Contact Marketecture Media.
Marketecture® and AdTechGod® are registered trademarks of Marketecture Media, Inc. all rights reserved.
Episoder
De nyeste 50 af 424 episoder
- Episode 199: James Avery Raised $52 Million for Commerce Media, What's the Plan? · 45 min. · Episode 199Kevel Founder and CEO James Avery joins Ari Paparo, Founder and Chairman of Marketecture Media, and Eric Franchi, Co-Founder and General Partner at Aperiam Ventures, to discuss…
- How Intentwise Is Using AI to Transform Amazon Advertising and Retail Analytics · 16 min.Ari Paparo sits down with Sreenath Reddy, Founder and CEO of Intentwise, to explore how AI is transforming Amazon advertising, retail analytics, and e-commerce…
- Episode 198: Alex Cone from Google on Their New Data Set CrUX, Which Really Should be Called CUXr · 48 min. · Episode 198Google's new ad metrics could reshape how advertisers measure inventory quality and campaign performance.Ari Paparo and Eric Franchi welcome Alex Cone, Group Product Manager at…
- In AI We Trust: The Future of AI Advertising, Agentic Ad Tech & Measurement · 21 min.Can advertisers truly trust AI to transform the future of digital advertising? Jeremy Bloom, CEO of Marketecture Media, sits down with Kyle Spraker, SVP of North America at…
- Episode 197: Chris Harihar on What Aristotle Can Teach Us About AdTech PR · 51 min. · Episode 197What makes great PR in ad tech, and how is AI reshaping the advertising industry? Ari Paparo and Eric Franchi welcome Chris Harihar, EVP at Mod Op, to discuss the future of ad…
- Episode 196: Ads in Fortune Cookies? Yes, and A Lot More. · 43 min. · Episode 196Ari Paparo and Eric Franchi sit down with Carlo Palomino, President of OpenFortune, to explore how the company transformed fortune cookies into a powerful advertising channel…
- It’s All in Your Pocket: The Phone Connects the Pieces · 16 min.Recorded at Marketecture Live Chicago, Will Hoyt of Blis, part of T-Mobile Advertising Solutions, sits down with Danielle Mathews, Senior Director of Integrated Marketing at…
- Episode 195: Scott Messer Answers the Question, Is There Crying in Ad Tech? · 53 min. · Episode 196Ari Paparo and Eric Franchi welcome Scott Messer, founder of Messer Media and co-founder of AdTech Therapy, to discuss the challenges facing digital publishers as AI reshapes…
- Independent Agency Global Overview on Powering Streaming TV Ads by Pairing AI & Human Storytelling · 14 min.Live from Amazon unBoxed in San Francisco, Marketecture host Ari Paparo sits down with Claire Magruder, Director of GO Studio, Global Overview, and Santosh Gunaseelan, Director…
- Episode 194: Hooray for Advertising Week. Ari and Eric Talk About Everything That Happened · 33 min. · Episode 195Ari Paparo and Eric Franchi recap Advertising Week and break down the biggest developments shaping ad tech. From Apple's Safari tracking restrictions and Walmart's expanding…
- Episode 193: Adam Epstein on Muse & Agentic Commerce, Plus TTD Blocked on Safari and Amazon UnBoxed · 59 min. · Episode 193Adam Epstein, CEO of Gigi, joins Ari Paparo and Eric Franchi to explore the rise of agentic commerce and what AI agents like Meta’s Muse could mean for shopping, advertising, and…
- How PMG Brought in New Customers for IQBAR Using Full-Funnel Advertising · 11 min.Ari Paparo sits down with Ryan Walker, Senior Director of Commerce at PMG, at Amazon unBoxed to explore how PMG helped IQBAR expand its full-funnel marketing strategy. Ryan…
- Episode 192: The PE Guy and Cameo CEO Steven Galanis Close Out Marketecture Live Chicago · 1 t. 2 min. · Episode 193Ari Paparo and Eric Franchi recap Marketecture Live Chicago before sharing a live conversation with Steven Galanis, Co-Founder & CEO of Cameo, and Johnny Hilbrant, Creator of PE…
- Episode 191: Corey Ferengul on the Newest Start-Up Category -- UMPs · 47 min. · Episode 192Corey Ferengul, Managing Partner at Aperiam, joins Ari Paparo and Eric Franchi to explore the rise of Unified Media Platforms (UMPs), a new category of AI-powered tools designed…
- Episode 190: Mike Zeman from Life360 on Selling to CMOs and Buying as a CMO · 41 min. · Episode 190Life360 CMO Mike Zeman joins Ari Paparo and Eric Franchi to unpack what CMOs really want from advertising partners, why relationships and business outcomes matter more than…
- Episode 189: Jeremy Hobson is Bringing Live Radio to the Digital Era, Plus Google's Big Win in Court · 51 min. · Episode 189Ari Paparo and Eric Franchi sit down with Jeremy Hobson, host of The Middle with Jeremy Hobson, to explore the shift from traditional radio to digital podcasting, audience…
- How Cadent Is Unifying Advertising Across TV, CTV, YouTube & AI with CEO Nick Troiano · 16 min.Ari Paparo sits down with Nick Troiano, CEO of Cadent, to discuss how Cadent is evolving from its linear TV roots into a unified advertising platform spanning CTV, digital…
- Episode 188: Rich Greenfield on the Meta Settlement and TTD's Stock Woes · 58 min. · Episode 189Rich Greenfield, Co-Founder of LightShed Partners, joins Ari Paparo and Paul Knegten, CMO of Large, to break down the biggest shifts across media and ad tech, from Meta’s social…
- Episode 187: Jack Raines Trolls LinkedIn and Ends Up with a Book Deal · 55 min. · Episode 187Ari Paparo and guest co-host Paul Knegten sit down with Jack Raines, author of Young Money, to discuss how viral LinkedIn posts, humor, and attention-driven marketing helped him…
- Episode 186: Matt Drengler on Why Ari is Wrong About Podcasting · 59 min. · Episode 188Ari Paparo and Eric Franchi sit down with Matthew Drengler, Head of Partnerships at Podscribe, to unpack the messy reality of podcast measurement. They explore attribution…
- Episode 185: Nikhil Lai of Forrester on the State of AEO and Performance Marketing · 51 min. · Episode 185Ari Paparo and Eric Franchi are joined by Nikhil Lai, Principal Analyst at Forrester, to discuss the evolution of performance marketing, Answer Engine Optimization (AEO)…
- Episode 184: Ben Edelman Will Send You to Affiliate Jail · 49 min.Ben Edelman, independent consultant and longtime ad fraud investigator, joins Ari Paparo and Eric Franchi to discuss the Phia affiliate controversy, the evolution of ad fraud…
- Episode 183: Ask Olivia Kory Whether AppLovin Ads Work & She Explains Attribution vs Incrementality · 53 min. · Episode 186Ari Paparo and Eric Franchi welcome Olivia Kory, Chief Marketing Strategy Officer at Haus, to unpack one of advertising's biggest questions: do ads actually work? Olivia explains…
- Episode 182: Brian Quinn from AppsFlyer on the Billion Dollar Investment from Google and Meta · 45 min. · Episode 182AppsFlyer President and General Manager Brian Quinn joins Ari Paparo and Eric Franchi to discuss the company’s $1 billion funding round backed by Google, Meta, Unity, and Moloco…
- How InMobi Is Reinventing Advertising with AI Agents · 17 min.What happens when AI agents become media buyers and shopping assistants? Ari Paparo sits down with Abhay Singhal, Co-Founder and CEO of InMobi Advertising, to discuss the future…
- Episode 181: Alex Kantrowitz on OpenAI and Big Tech's Latest Approach to Advertising · 48 min. · Episode 184Alex Kantrowitz, Founder of Big Technology, joins Ari Paparo and Eric Franchi to discuss how OpenAI, Google, Meta, Anthropic, Amazon, and other tech leaders are transforming…
- How CMO at Locala, Grant Gudgel, Uses AI and Location Intelligence to Power Adaptive Advertising · 14 min.Ari Paparo speaks with Grant Gudgel, Chief Marketing Officer at Locala, about adaptive advertising, AI-powered planning, location intelligence, omnichannel marketing, privacy…
- How Criteo's Todd Parsons Is Reinventing Performance Marketing with AI · 20 min.Ari Paparo sits down with Todd Parsons, President of Performance Media and Chief Product Officer at Criteo, to discuss the launch of Criteo GO, an AI-powered performance platform…
- Episode 180: How PMG Is Scaling Creator Marketing With AI with Jennifer Quigley-Jones · 1 t. 0 min. · Episode 180Ari Paparo talks with Jennifer Quigley-Jones of PMG, about the ins and outs of working with creators. Takeaways Why creator marketing has become a must-have channel for…
- How SQREEM's Large Behavioral Model Predicts Consumer Intent with René Raiss · 13 min.Live at Cannes, Ari Paparo sits down with René Raiss, Founder of SQREEM, to discuss how the company's Large Behavioral Model (LBM) analyzes real-world behavior instead of…
- How Criteo Is Bringing Commerce Media to OpenAI with Michael Komasinski · 25 min.At Cannes Lions, Criteo CEO Michael Komasinski joins Ari Paparo to discuss the future of commerce media, OpenAI advertising, AI-powered discovery, retail media, agentic commerce…
- Episode 179: The Good Vibe(s) at Cannes, Plus UTA's Michael Burke on the Creator and Influencer Takeover · 46 min. · Episode 179Set against the backdrop of UTA Beach at Cannes Lions, Ari Paparo sits down with Michael Burke, Principal at UTA and MediaLink, to discuss creator-led marketing, cultural…
- Exclusive: Arthur Querou, CEO of Vibe, Talks about the Blockbuster Acquisition by Walmart · 8 min.From Cannes Lions, Ari Paparo sits down with Vibe.co CEO Arthur Querou, following the announcement that Walmart is acquiring Vibe.co. Arthur shares the company's journey from a…
- Andy Schonfeld of Tatari on Taking Shots at DSPs and Why TV is Different · 14 min.Andy Schonfeld, CRO of Tatari, joins Ari Paparo from Cannes Lions to discuss Tatari’s bold message to the DSP ecosystem, why programmatic TV only captures a fraction of the…
- Episode 178: Cannes Fashion Choices, Plus Patrick Dolan on the State of OOH Advertising · 49 min. · Episode 178Patrick Dolan, COO of the Out of Home Advertising Association of America (OAAA), joins Ari Paparo to discuss the rapid evolution of out-of-home advertising. From digital…
- Walmart Connect's Ryan Mayward on Their Big CTV Move: Yahoo, Magnite and Vizio Explained · 15 min.Ryan Mayward, SVP and GM of Walmart Connect, joins Ari Paparo to discuss Walmart's new partnership with Yahoo and Magnite, the role of Vizio in Walmart's CTV strategy, retail…
- Episode 177: Scott Ensign of Butler/Till on Innovation at Indy Agencies · 59 min. · Episode 177Scott Ensign, Chief Strategy Officer at Butler/Till, joins Ari Paparo to discuss the advantages of being a 100% employee-owned agency, the rise of agentic AI in media buying…
- Damian Garbaccio and Doug Campbell on Affinity's Outcomes Marketing Council · 19 min.Ari Paparo sits down with Damian Garbaccio, Chief Commercial and Marketing Officer at Affinity Solutions, and Doug Campbell, Chief Strategy Officer at DoubleVerify, to discuss…
- Episode 176: Alex Chatfield on How Influencers are Leveraging Data Technology · 54 min. · Episode 176Alex Chatfield, Co-Founder and President of Endorsable, joins Ari Paparo and Eric Franchi to discuss how data technology is transforming influencer and celebrity marketing…
- Deterministic? Prove It. · 17 min.In this Marketecture Live session, Keith Petri, SVP of Data, Identity, and Supply at Viant, and Sam Khoury of Marketecture Media discuss deterministic identity, supply path…
- Episode 175: Tejas Manohar, co-CEO of Hightouch, on the Company's Giant Fundraise, Agentic Ads, and LiveRamp · 52 min.Tejas Manohar, co-founder and co-CEO of Hightouch, joins Ari Paparo and Eric Franchi to discuss composable CDPs, replacing LiveRamp, enterprise AI workflows, and why marketers…
- How to Reach a Mass Audience When There’s No Mass Media · 21 min.At Marketecture Live III in New York, James Wilhite, VP of Product, Index Exchange, sat down with Alan Wolk, Co-Founder & Lead Analyst, TVREV, to discuss how advertisers can…
- Episode 174: Auren Hoffman Wants to Make LiveRamp Great Again · 46 min. · Episode 174Auren Hoffman, founder of LiveRamp, joins Ari Paparo and Eric Franchi to discuss Publicis’ acquisition of LiveRamp, the company’s biggest missed opportunities, and why…
- ADCP in Action: Let the AIs Rip with PubMatic & MiQ · 22 min.In this Marketecture Live session, Harry Tong from PubMatic and Georgie Haig from MiQ demonstrate how ADCP and AI agents can automate campaign setup, audience discovery, supply…
- Episode 173: Tony Marlow Talks Innovation in Sports Advertising and Eric Gets into Microdramas · 51 min.In this episode, Ari Paparo and Eric Franchi take an in-depth look at the evolving landscape of sports advertising, featuring insights from Tony Marlow. The conversation explores…
- How Building With AI Sharply Improves Marketing Performance · 25 min.At Marketecture Live, David Dworin, Chief Product Officer, FreeWheel, with Mike Treon, Head of CTV Strategy, PMG, shares how AI and agentic workflows are reshaping marketing and…
- Episode 172: Mark Stenberg on Vox, Ziff-Davis, and How Publishers are Taking Control of Distribution · 56 min. · Episode 172Ari Paparo and guest co host Paul Knegten are joined by Mark Stenberg, Senior Media Reporter at Adweek, for a conversation about the current state of digital media and…
- Precision at Scale: Rethinking Data, AI, and Consumer Control with Alex Boras · 22 min.In this Marketecture Live session, Alex Boras (President of Bliss, part of T-Mobile Advertising) joins Crissi Cupak (Head of Product at PMG) to unpack how advertising is evolving…
- AI Digital Brings AI and a Platform Agnostic Approach to Brands and Agencies with Mary Gabrielyan · 18 min.Mary Gabrielyan, Chief Strategy Officer at AI Digital, joins Ari Paparo to learn about AI-driven supply path optimization, value-based bidding, media planning, and the future of…
- Episode 171: Dispatch from Possible plus Andrew Casale on Index's cloud computing initiative · 48 min. · Episode 171This week, Ari Paparo sits down with Andrew Casale, CEO of Index Exchange, for a detailed look at the company’s latest push into cloud containerization. The discussion explores…
