Marketers Do Coffee
by Christine Orchard
Latest episode
How to Explain What You Do So Strangers Get It | with Stacy Eleczko
How to Explain What You Do So Strangers Get It | with Stacy Eleczko
About this podcast
How LinkedIn growth actually works, from the marketers who've figured it out. New episodes monthly.
Hosted by Christine Orchard, founder of Orchard Strategy, a LinkedIn strategy and content agency for B2B founders, executives, and consultants. Christine was Head of Marketing at Arc.dev from seed through acquisition and has published 2,000+ LinkedIn posts for founders and C-level leaders.
Learn more at orchardstrategy.com
Episodes
- How to Explain What You Do So Strangers Get It | with Stacy Eleczko · 38 min · Season 2 Episode 7Your clients love you. And a stranger reads your LinkedIn and still can't tell what you actually do. The usual reason is the words. The longer you've been great at something, the…
- How to Create Save-worthy LinkedIn Carousels for B2B Brands | with Amy Watts · 42 minMake LinkedIn carousels people actually read, save, and remember. In this episode, Amy Watts, B2B social strategist and content creator, breaks down actual examples of great…
- Get Clients From LinkedIn DMs (Without Sounding Desperate) | With LinkedIn Coach Sara Royf · 50 minMost LinkedIn advice was written for people trying to build an audience. But if you're a solopreneur or consultant, you don't need an audience, you need clients. LinkedIn coach…
- How Stories Help You Attract Customers & Grow Your Business | with Journalist Renee Lynn Frojo · 52 minStop treating your personal brand like a side project. The people winning on LinkedIn treat it like their #1 growth channel.In this episode, Renee Lynn Frojo, journalist turned…
- The 4-Part Framework Behind Every Viral LinkedIn Infographic | with Vincent Pierri · 48 min · Season 2 Episode 203“Stale milk in a beautiful glass.” That’s how Vincent Pierri describes most infographics on LinkedIn. They look great. Nobody saves them. Nobody comes back to them. And reach…
- Stop Making More Content. Fix Your POV + Offer Instead | Nick Bennett, Duo Consulting | Nick Bennett, Duo Consulting · 47 min · Season 2 Episode 202If your content isn’t generating business for you, it’s probably not a content issue. It’s your offer and how clear your POV is. In this episode, Nick Bennett and I break down…
- Why Jillian Richardson Hates Your LinkedIn Profile (And How to Fix It) · 49 min · Season 2 Episode 1Jillian Richardson is one of LinkedIn's top ghostwriters, and she went viral for telling us all to "get a little weirder" on LinkedIn.In this episode, we do live LinkedIn profile…
- This is why your team doesn’t post on LinkedIn (and how to fix it) | EGC video expert Dom Odoguardi · 35 min · Season 1We all know employee posts crush company pages on LinkedIn, getting 12× more engagement. But the real question is, how do you get your team, especially the non-marketers, to…
- Why AI won’t save you from bad positioning (and what will) | Justyna Ciecierska · 44 minGood content gets attention in the moment. But when 95% of buyers aren’t ready now, recall is what drives revenue later. In this episode, I sit down with Justyna Ciecierska —…
- "How I Scaled Ali Abdaal to Millions without Losing His Voice" | Former Head of Content, Ines Lee · 1 h 2 minYour AI workflows are dialed. Your content calendar’s full. Your LinkedIn posts are sharp. But something still feels… off. In this episode, Ines Lee, Oxford PhD turned content…
- The design mistake costing you conversions (and how to fix it) | with Sarah Hart · 49 min · Season 1You’ve got the logo, the brand colors, the Canva templates. But your design still feels flat. Like it’s blending into the feed instead of turning heads. In this episode, Sarah…
- Why great content still gets ignored (and how to fix it) | Senior content marketer Nicole Gottselig · 48 min · Season 1You’re posting smart things. You’re doing the work. But still, your content feels… off. In this episode, Nicole Gottselig, senior content marketer and host of Connect with…
- Punk Rock MBA’s YouTube playbook for B2B founders & marketers (with Finn McKenty) · 47 min · Season 1Want to crack organic reach on YouTube to grow your brand Finn McKenty, creator of The Punk Rock MBA (130 million views on YouTube), shares how his videos consistently…
- How to turn 1 interview → 30 days of video content | Riverside.fm Head of Community Kendall Breitman · 32 min · Season 1Create high-quality social video content from a single interview WITHOUT a full editing team. In this episode, I chat with Riverside.fm’s Head of Community, Kendall Breitman…
- Why most B2B content fails (and how to fix it) | Tim Metz, Animalz content marketing agency · 34 minIs your B2B content truly original—or could it be swapped with a competitor’s without anyone noticing? In this episode of Marketers Do Coffee, I chat with Tim Metz, Head of…
- The $0 ad spend B2B growth strategy | Ecosystem marketing with Jason Saltzman from Live Data · 48 min · Season 1Create massive B2B growth without ads or cold outreach. In this episode, Jason Saltzman, Director of Growth at Live Data Technologies, shares how his team scaled revenue by…
- Stop ignoring brand→ The startup mistake you can’t afford | Erica Bonser, Animalz & Fan Club Brands · 41 min · Season 1Your brand is already happening. Here’s how to shape it. In this episode, Erica Bonser (co-founder of Fan Club Brands and Head of Content at Animalz) breaks down what most…
- From layoffs to LinkedIn famous: Lee Densmer's no-BS guide to building a successful content agency · 38 min · Season 1Forget vanity metrics. Real growth happens through real relationships, and yes, even on LinkedIn. Lee Densmer, founder of Globia, shares how she built a successful B2B content…
