About this podcast
The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
Episodes
The newest 20 of 91 episodes
- The Pratfall Effect: Why Flawed Brands Win More Trust Than Perfect Ones · 7 min · Season 1 Episode 91The Pratfall Effect, what it is, the brands that used vulnerability as a strategy, what the research says, and 3 marketing moves you can use to put this marketing psychology…
- BONNE MAMAN MARKETING PLAYBOOK: How a French Jam Company Sold Americans a Memory They Never Had · 8 min · Season 1 Episode 90We're looking at Bonne Maman, the French jam brand that became the #1 premium preserve in the United States without running a single national ad campaign. We'll break down the…
- SEO vs. GEO: Why Ranking on Google Doesn't Mean AI Will Recommend You · 8 min · Season 1 Episode 89The real difference between SEO and GEO, why ranking #1 on Google doesn't guarantee you'll show up in a single AI answer, what the research says about the gap between these 2…
- Marketing News This Week May 28, 2026: OpenAI Builds a Full Ad Stack Inside ChatGPT, Google's May Core Update Hits Hard, and Display Ads Just Got Absorbed Into Demand Gen · 6 min · Season 1 Episode 88This is your marketing news for the week of May 28th, 2026. This week we have three big marketing stories. OpenAI shipped a wave of upgrades to ChatGPT ads and the trajectory…
- Marketing News This Week: Google's New AI Ad Formats Change Everything, the Google Search Box Gets Its First Redesign in 25 Years, and a 55,000-Article Study Reveals How Much Content Is Now Machine-Made · 5 min · Season 1 Episode 87This is your marketing news for the week of May 21, 2026. This week we have three big marketing stories. Google just held I/O and Marketing Live back to back and the way ads show…
- The Transparency Effect: How Showing Your Work Builds the Trust That Converts · 9 min · Season 1 Episode 86The Transparency Effect, what the Transparency effect is, the brands that have built entire pricing and culture strategies around it, what the research from Harvard and MIT says…
- Marketing News This Week May 13, 2026: ChatGPT Turns Product Catalogs Into Ads, Google Kills FAQ Rich Results, and an Ahrefs Study Debunks SEO's Most Popular AI Tactic · 6 min · Season 1 Episode 85This is your marketing news for the week of May 13, 2026. This week we have three big marketing stories. ChatGPT just changed how product ads work on its platform. Google killed…
- Comfrt Marketing Playbook: The Marketing Strategy a Weighted Hoodie Used to Build a $1 Billion Brand in 3 Years · 8 min · Season 1 Episode 84We’re breaking down Comfrt’s marketing strategy, the weighted hoodie brand that went from zero to over $1 billion in sales run rate in just a few years, with no outside…
- Marketing News This Week: Bing's 1 Billion User Milestone, Google's All-Time High Query Volume, and Why Organic SEO Isn't Dead · 6 min · Season 1 Episode 83This is your marketing news for the week of May 6 2026. This week we have three marketing big stories for you.Everything most of us believe about the state of search just got…
- The AI Marketing PROMPT Framework: How to Get Better Output from Any AI Agent For Your Marketing · 6 min · Season 1 Episode 82We're explaining the P-R-O-M-P-T framework, the six-component system for writing AI prompts that get you usable output for your marketing on the first try. We walk through each…
- Narrative Transportation: How to Sell More With Stories Than Features and Statistics · 11 min · Season 1 Episode 81We’re breaking down Narrative Transportation, what it is, the brands using it to raise and sell hundreds of millions while reshaping their brand categories, what the research…
- Marketing News This Week: Google's AdSense Penalty Trap, Spotify's Programmatic Milestone, and YouTube's Silent Subscriber Change · 6 min · Season 1 Episode 80This is your marketing news for the week of April 30, 2026. This week we have three hot marketing stories for you. Google has a setting inside its own ad product that could…
- Marketing News This Week: Inside ChatGPT's Ad Manager, Anthropic's Claude Design for Marketers, and Google's Hard Deadline for Every DSA Advertiser · 6 min · Season 1 Episode 79This is your marketing news for the week of April 23, 2026. This week we have three big marketing stories: The ChatGPT ad platform just showed us what it actually looks like…
- How to Train Jasper.ai to Write in Your Brand Voice: Stop Getting Generic Output and Start Getting Your Brand Voice Back · 6 min · Season 1 Episode 78Today we're covering how to train Jasper.ai's Brand Voice feature so your AI-generated content actually sounds like your brand, not like generic output your audience has read a…
- The Bandwagon Effect: How the Fastest-Growing Brands Engineer Their Own Tipping Points · 15 min · Season 1 Episode 77We're breaking down the Bandwagon Effect, what it is, the brands that have turned it into a growth engine, what the research says about how to engineer the Bandwagon Effect, and…
- Marketing News This Week April 16, 2026: Google Brings Back Data Studio, TikTok Puts a Video Studio Inside Your Ad Platform, and Reddit's New Ad Format Could Change How You Launch Everything · 7 min · Season 1 Episode 76Your Marketing News for the week of April 15, 2026. This week we have 3 big marketing stories for you: Google just reversed a three-year-old product decision you may not have…
- ClickFunnels Marketing Playbook: How ClickFunnels Built a $265 Million Software Business by Giving Away the Education · 8 min · Season 1 Episode 75We're talking about ClickFunnels, the marketing move that made their software feel like the only logical next step, the insight that cracked it open, how they deployed it across…
- How to Design Your Website Schema to Maximize GEO for AI Search · 10 min · Season 1 Episode 74We're breaking down what your website schema needs to look like in two thousand and twenty-six (2026) to get your content cited by AI agents. We’re defining what schema is, what…
- The Peak-End Rule: The Two Moments That Decide If Customers Come Back · 12 min · Season 1 Episode 73We're breaking down the Peak-End Rule, what the Peak-End Rule is, the brands that have built entire experience strategies around it, what the research says, and three marketing…
- Marketing News April 8, 2026: Google's AI Mode Is Now a Store, ChatGPT Ads Open to Everyone, Beehiiv Moves into Podcasting, and the AI Content Study That Changes Your Content Strategy · 8 min · Season 1 Episode 72This is your marketing news for the week of April 8, 2026 and this week we have four marketing stories for you. Google moved two new ad formats live inside AI Mode and it's not…
