Om denne podcast
Your easily digestible, quality shot of helpful marketing advice.
Marketing Espresso is a podcast about marketing strategy, branding, business growth and visibility for modern business owners. Hosted by marketing strategist Bec Chappell, the show explores what’s actually working in marketing right now - from content and email marketing to AI, branding, customer psychology and business growth.
Episoder
De nyeste 50 af 426 episoder
- Lets do the hard thing · 30 min. · Sæson 3 Episode 431Send us Fan Mail For my final Marketing Espresso episode of 2026, I’m looking beyond marketing trends and tactics and coming back to something much more important: the…
- How to build trust with podcasts, photography and personal branding with Leah Stanistreet · 48 min. · Sæson 3 Episode 430Send us Fan Mail Has AI made creating content easier, or has it made our marketing less human? For the final guest episode of Marketing Espresso for 2026, I’m joined by Leah from…
- Are You Marketing or Actually Selling? with Kate Toon · 40 min. · Sæson 3 Episode 429Send us Fan Mail In this episode of Marketing Espresso, I’m joined by Kate Toon to talk about sales, marketing, AI, trust and why human relationships still matter more than ever…
- How to prepare your business for a big life change. · 34 min. · Sæson 3 Episode 428Send us Fan Mail What happens to your business when life requires you to step away? In this episode of Marketing Espresso, I’m joined again by Michelle Broadbent to talk about…
- AI Images they are the worst · 15 min. · Sæson 3 Episode 427Send us Fan Mail AI can be an incredibly useful marketing tool, but I believe we need to be careful about where we use it. In this episode of Marketing Espresso, I’m exploring…
- Stop outsourching your marketing brain to AI · 39 min. · Sæson 3 Episode 426Send us Fan Mail Are marketers genuinely at risk of being replaced by AI, or have we allowed the panic surrounding the technology to distract us from what good marketing actually…
- My five 1%ers you can change today to make a huge difference in your marketing · 27 min. · Sæson 3 Episode 425Send us Fan Mail Are you spending time, money and energy on your marketing but still wondering why it is not generating the leads or momentum you expected? Marketing Espresso is…
- What the SmartCompany Growth Summit Reinforced About Business Growth · 25 min. · Sæson 2 Episode 424Send us Fan Mail In this solo episode of Marketing Espresso, I’m wrapping up season two with a conversation about marketing strategy, business growth, AI, customer experience and…
- How to Build Trust When Everyone Is Using AI · 33 min. · Sæson 2 Episode 423Send us Fan Mail In this episode of Marketing Espresso, I’m joined by Tahnée Sanders for a very honest conversation about AI, content marketing, originality, transparency and…
- Engaging Audiences in the Age of Information Overload with Mel Kettle · 37 min. · Sæson 2 Episode 422Send us Fan Mail In this episode of Marketing Espresso, I’m joined by Mel Kettle for a very honest conversation about what has really changed in marketing over the past 20 years…
- Brand Strategy vs Marketing Strategy: Why Your Business Needs Both with Clare Walter · 1 t. 2 min. · Sæson 2 Episode 421Send us Fan Mail Are you spending hours creating content, posting on social media, and trying every marketing tactic under the sun but still not seeing the results you want? In…
- How to Stand Out on LinkedIn in an AI-Driven World with Kate Merryweather · 41 min. · Sæson 2 Episode 420Send us Fan Mail If LinkedIn has been feeling harder lately, you are definitely not imagining it. Feeds are flooded with generic AI-generated posts, engagement feels repetitive…
- AI, Marketing and Why Human Connection Still Wins with Brook McCathy · 36 min. · Sæson 2 Episode 419Send us Fan Mail What actually works in marketing right now? That’s the question I keep hearing from business owners everywhere - from solo operators through to multi-million…
- The Link Between Public Speaking & Personal Brand with Carmen Sederino · 26 min. · Sæson 2 Episode 418Send us Fan Mail In this episode of Marketing Espresso, I’m joined by speaking coach, creative director and founder of Illuminated Story, Carmen Sederino, for a conversation…
- Why Speaking Up Matters More Than Ever in the Age of AI with Theresa Miller · 35 min. · Sæson 2 Episode 417Send us Fan Mail In this episode of Marketing Espresso, I’m joined by media trainer, author and communication expert Theresa Miller for a conversation that feels incredibly…
- Social Media won't save your marketing · 16 min. · Sæson 2 Episode 416Send us Fan Mail In this episode of Marketing Espresso, I’m diving into a question I’m hearing more than ever right now: where should I actually be marketing my business? Because…
- How to market when times get tough · 18 min. · Sæson 1 Episode 415Send us Fan Mail In this episode of Marketing Espresso, I wanted to have a real, honest conversation about what’s actually happening in marketing right now - because let’s be…
- What to send after someone joins your email list with Evelina Kaganovitch · 25 min. · Sæson 1 Episode 414Send us Fan Mail Email marketing is not dead. In fact, it is one of the most valuable and underused channels in your business. In this episode of Marketing Espresso, I sit down…
- AI should amplify you, not replace you with Bonnie Wicks · 28 min. · Sæson 1 Episode 413Send us Fan Mail In this episode of Marketing Espresso, I’m joined again by the brilliant Bonnie Wicks, and we dive straight into a conversation that’s becoming impossible to…
- Enhancing Your Award Entries with AI with Heather Marano · 20 min.Send us Fan Mail In this episode of Marketing Espresso, I’m joined again by Heather from Green Door Co., and we dive into a question so many business owners are asking right now…
- Leads won't save your business With Sim Kaur · 32 min. · Sæson 1 Episode 411Send us Fan Mail In this episode of Marketing Espresso, I’m joined once again by the brilliant Simran Kaur, and we dive straight into one of the biggest misconceptions in the…
- The real power of networking with Quinn Palmer · 26 min. · Sæson 1 Episode 410Send us Fan Mail In this episode of Marketing Espresso, I’m joined again by the brilliant and completely addictive-to-talk-to Quinn Palmer. This conversation picks up right where…
- How to plan your next event With Jodie McLean · 20 min. · Sæson 1 Episode 409Send us Fan Mail In this episode of Marketing Espresso, I sit down with event strategist Jodie McLean from JEM Events to unpack something that looks simple on the surface but…
- Can we stop with the boring content.. please? With Michelle J Raymond · 25 min. · Sæson 1 Episode 408Send us Fan Mail In this episode of Marketing Espresso, I’m joined again by the brilliant Michelle J. Raymond, and honestly, every time we chat, it could go on for hours. This…
- Welcome to 2026 · 17 min. · Episode 407Send us Fan Mail In the first episode of Marketing Espresso for 2026, I’m kicking off a new season format and sharing honestly where my head is at with marketing this year – what…
- 2025 what an un-sexy year for marketing · 38 min. · Sæson 1 Episode 406Send us Fan Mail After 400 episodes of Marketing Espresso, I’m closing out 2025 with a deep reflection on how marketing has shifted - and what’s stayed the same. This year has…
- Unlocking the potential of podcast guest appearances with Carrolee Moore · 29 min. · Sæson 1 Episode 405Send us Fan Mail In this episode of Marketing Espresso, I sit down with the incredible Carrolee Moore from Texas to unpack the world of podcast guesting - and how to approach it…
- When sales and marketing speak the same language with Dominic Parsonson · 35 min. · Sæson 1 Episode 404Send us Fan Mail Sales and marketing are often seen as two sides of the same coin - but in far too many businesses, they’re operating worlds apart. In this episode of Marketing…
- What does AI mean for story sharing? With Nimarta Verma · 22 min. · Sæson 1 Episode 403Send us Fan Mail Storytelling has always been at the heart of human connection - it’s how we share meaning, build trust, and make sense of the world around us. But in the age of…
- Clear is better than Clever - Brand positioning the game changer with Asthaar Kool · 44 min. · Sæson 1 Episode 402Send us Fan Mail In this episode of Marketing Espresso, I’m joined by Asthaar Kool to talk about one of the most powerful parts of business - positioning. It’s that invisible…
- The Future of Ads with Stewart Webb · 27 min. · Sæson 1 Episode 401Send us Fan Mail In this episode of Marketing Espresso, I sit down again with Stewart Webb from Search Rescue to talk about one of my favourite topics - diversifying your…
- You're not lazy – you're protecting something with Andrea Levinson · 33 min. · Sæson 1 Episode 400Send us Fan Mail If you’ve ever looked at your to-do list and thought, “Why am I being so lazy?”, this one’s for you. Today I’m joined by psychologist and coach Andrea Levinson…
- Your Brand Voice is the key to your AI sounding human with Leanne Shelton · 26 min. · Sæson 1 Episode 399Send us Fan Mail In this episode I sit down once again with the incredible Leanne Shelton, CEO of Human Edge AI Training. Leanne brings her copywriting background & deep…
- Authentic Brands in AI's Era with Amy Winner · 44 min. · Sæson 1 Episode 398Send us Fan Mail In this episode of Marketing Espresso, I’m joined by Amy Winner from Wheels Up Collective, and together we dive deep into one of the biggest challenges brands…
- Level up your customer game with Colleen Kavanagh · 49 min. · Sæson 1 Episode 397Send us Fan Mail If you’ve ever felt awkward saying no - to a client, a colleague, or even a friend, this episode will be a relief. I’m joined by communication specialist Colleen…
- Turning awards into a marketing strategy with Heather Marano · 27 min. · Sæson 1 Episode 396Send us Fan Mail So many business owners see awards as nothing more than a shiny trophy or a pat on the back. But what if entering awards could actually be one of the smartest…
- Stop doing one-off marketing & start building momentum with Simran Kaur · 27 min. · Sæson 1 Episode 395Send us Fan Mail If you’ve ever boosted a post on a whim, tried a week of ads, sent one email and then decided the channel “doesn’t work”, this chat is for you. I sat down with…
- Traditional Media and why it's still relevant marketing with Tania Fielding · 20 min. · Sæson 1 Episode 394Send us Fan Mail In this episode I’m joined by marketing strategist TanIa Fielding (Little Luxe Marketing), whose career spans Nova, 3AW, Fairfax Media, the Canberra Times and…
- The Role of Mindset in Business Operations with Nicole Smith · 37 min. · Sæson 1 Episode 393Send us Fan Mail In this episode of Marketing Espresso, I’m joined once again by Nicole Smith, founder of The Artisan Solutions, fractional COO and business systems strategist…
- Verification but whats the real cost? · 10 min. · Sæson 1 Episode 392Send us Fan Mail Verification on social media sounds like a badge of credibility, but is it really worth your money, data, or peace of mind? In this episode of Marketing…
- Embracing Thought Leadership with Karen Chalmers · 25 min. · Sæson 1 Episode 391Send us Fan Mail Thought leadership has become a buzzword in marketing, but what does it really mean and how can businesses use it to their advantage? In this episode of…
- Unpacking AI Myths With Quinn Palmer · 28 min. · Sæson 1 Episode 390Send us Fan Mail In this episode of Marketing Espresso, I’m joined by Quinn Palmer from Grow Class to talk about something that’s often oversimplified but hugely important – how…
- The Telstra Ad Campaign · 10 min. · Sæson 1 Episode 389Send us Fan Mail In this week’s Marketing Espresso, I’m diving into what makes advertising actually work — and yep, we’re using that Telstra ad as our case study. You know the…
- The Realities of Launching a Podcast with Leah Stanistreet · 27 min. · Sæson 1 Episode 388Send us Fan Mail In this episode of Marketing Espresso, I chat with Leah from Snappystreet Creative about the ins and outs of podcasting. We explore whether starting a podcast is…
- Google is changing the rules again with Clare Walter · 33 min. · Sæson 1 Episode 387Send us Fan Mail In this episode, I’m joined by Clare Walter - digital designer, branding expert and founder of Ignitely, to unpack what’s really going on with SEO right now…
- Is long-form content creation still important · 8 min. · Sæson 1 Episode 386Send us Fan Mail This week’s episode was inspired by a DM that slid into my inbox: “Is long-form content still important?” And look, I get it. The internet is full of opinions —…
- LinkedIn Company Pages - are they a thing? With Michelle J Raymond · 23 min. · Sæson 1 Episode 385Send us Fan Mail This week on Marketing Espresso, I sat down with the incredible Michelle J. Raymond - LinkedIn expert, bestselling author and B2B marketing powerhouse - to…
- Why your ads aren't converting and what you can do about it with Evelina Kagan · 26 min. · Sæson 1 Episode 384Send us Fan Mail Let’s be honest… writing ad copy that actually converts? It’s one of those things no one really teaches you — and winging it on Meta Ads gets expensive real…
- How to market to your existing clients · 7 min. · Sæson 1 Episode 383Send us Fan Mail We’re all out here chasing leads and trying to crack the visibility code... But what if the biggest opportunity in your business is already on your books? This…
- Why events? How events can help you achieve your strategic objectives with Jodie McClean · 18 min. · Sæson 1 Episode 382Send us Fan Mail This week on Marketing Espresso, I’m joined by the fabulous Jodie McLean - Director of Gem Events and Hills District Businesswomen to talk all things events and…
