Marketing: Global Edition
de Jasmine Montgomery, Piers Guilar
Episódio mais recente
Why on Earth Does Coca-Cola Need a Loyalty Programme?
Why on Earth Does Coca-Cola Need a Loyalty Programme?
Sobre este podcast
A romp through the marketing issues of the day from all around the world in a spirited conversation between advertising and branding gurus Jasmine Montgomery and Piers Guilar Advice for small and big businesses alike, and a bit of a giggle for anyone interested in marketing.
Episódios
Os 20 episódios mais recentes de 69
- Why on Earth Does Coca-Cola Need a Loyalty Programme? · 26 min · Episódio 69Coca-Cola has launched a loyalty programme. But does one of the world's most iconic brands really need to bribe consumers with points to keep them coming back? Jasmine Montgomery…
- Kylie Jenner & The Victoria Secret Fantasy Bra · 16 min · Episódio 68A $50 million bra. 4,410 diamonds. Kylie Jenner. And a global cost-of-living crisis. Spectacularly tone-deaf? Or Brilliant marketing?
- Etisalat's Rebranding U-Turn · 19 min · Episódio 67In this episode Jasmine throws a fit about being gaslit by a giant Emirati telco. Etisalat, the brand name is back. But Etisalat would have you believe that it never left. Four…
- The Converse Controversy · 17 min · Episódio 66Have you ever accidentally created an ad that looked like it was for a famous fascist organisation? No? Neither have I. But Converse did just that last week. In this episode…
- Sydney Sweeney's New Sports Ad · 17 min · Episódio 65Culture wars lightening rod Sydney Sweeney has done another ad. And no one commented on it or shared it. OK, that is not strictly true. Everyone is talking about it. In this…
- The Instagram Rebrand. Fresh or Fail? · 18 min · Episódio 64Did you notice that Instagram refreshed their brand recently? Jasmine and Hannah debate the redesign and attempt to answer the question “does every rebrand have to break the…
- GTA VI. The Marketing. The Heist. The Conspiracy Theory. · 42 min · Episódio 63What can a video game leak teach us about the future of marketing? We explore the GTA VI and CyberLeek story, from scarcity and psychology to meme coins, Netflix and the…
- FIFA World Cup 2026 Winners & Losers · 40 min · Episódio 62Yes yes, Spain won, England lost. I know, don’t rub it in. But who were the marketing winners and losers from this World Cup? Which sponsor brands scored big and which ones hit…
- Dubai: A Destination Brand Bouncing Back · 18 min · Episódio 61When disaster strikes, what happens to a destination's brand? From tsunamis to nuclear meltdowns to war, Jasmine and Piers ask how cities and countries recover. This week: Dubai…
- Turning CEO's into brands on LinkedIn · 18 min · Episódio 60"People buy people" on social media. And among the many flavours that influencers come in is the CEO variety. If you are the head of a business in this age of social media, you…
- From Sneakers to AI? · 15 min · Episódio 59Did a sustainable sneaker brand really pivot into AI chips overnight? The truth is more complex and far more interesting. What looks like a bold branding move is actually a…
- From Space to Social: How Brands Turn Audiences into Creators · 19 min · Episódio 58This week NASA has shared photos Shot on iPhone 17 Pro Max during Artemis II’s mission to the moon, thereby adding new and extraordinary content to iPhone’s “Shot On iPhone”…
- The K-Wave. A Billion Dollar Industry. · 24 min · Episódio 57This last week saw K-Pop Demon Hunters win two Oscars and tens of thousands turn out in Seoul to welcome back the group BTS. The K-Wave, as the love all things Korean is called…
- Is the Branding of The Premier League and Other Football Tournaments Confusing? · 15 min · Episódio 56Are you clear on the different brands of football competition? There's the Championship and the Champions League but they are completely different things. The Premier League is…
- Should Diageo Go All In On Guinness? · 22 min · Episódio 55"Should Diageo sell everything else and change its name to Guinness plc?" This headlines in the Irish Times sparked the debate in this week's podcast. Jasmine and Piers discuss…
- Flying Cars: Are You Ready? · 24 min · Episódio 54In this episode Jasmine and Piers talk about flying cars. They explore the brands that are landing today and imagine the advertising that we are going to see tomorrow when these…
- The British Museum AI Model Scandal · 12 min · Episódio 53This week Jasmine and Hannah cover a social media scandal at the British Museum. Hannah explains the dos and don’ts of how to handle backlash on social and introduces us to AI…
- Super Bowl 2026: The Ads · 49 min · Episódio 52Move over Bad Bunny. In this episode Piers and Jasmine take to the microphone to bring you the best trends from the Super Bowl ads. We reveal all... the two contradictory themes…
- Global Food Trends at Gulfood 2026 · 10 min · Episódio 51Hungry? Join Jasmine as she discovers the world’s largest food expo in Dubai and explores global food trends, global power ambitions, and the possibility of lunch at Gulfood 2026
- How Much Did Brooklyn Just Cost Brand Beckham? · 27 min · Episódio 50As Brooklyn Beckham’s post blows up the internet, Jasmine and Piers take a shameless leap onto the band wagon and look at the effect on Brand Beckham. How much money is at stake?…
