Marketing Operators
door Cody Plofker, Connor MacDonald, and Connor Rolain
Nieuwste aflevering
How to Track Black Friday Performance & Make Last-Min Budget Calls
How to Track Black Friday Performance & Make Last-Min Budget Calls
Over deze podcast
Some call it the greatest ecommerce podcast in existence. Behind three behemoth brands stand three juggernauts of the marketing world: Cody Plofker (CEO, Jones Road Beauty), Connor MacDonald (CMO, Ridge) & Connor Rolain (Head of Growth, HexClad). Finally, they’re pulling back the curtain to give you a never-before-seen look at what works and what doesn’t work to drive growth.
Afleveringen
De nieuwste 20 van 149 afleveringen
- How to Track Black Friday Performance & Make Last-Min Budget Calls · 59 min · Aflevering 128“It looks bad in Meta and you’re freaking out, but blended is good.” How far ahead of pace should you be before adding budget on Black Friday? Austin Harrison (CEO, Northbeam)…
- Meta’s Product Director Explains How Its Ad Algorithm Works · 58 min · Aflevering 134“With Andromeda, we can look at the entire universe.” What should marketers focus on now that Meta’s ad algorithm handles targeting? Sukhesh Miryala (Director of Product…
- Meta Reveals Its Plan For AI Media Buying · 58 min · Aflevering 133“All of these products eventually are going to come together.” Who calls the shots once Meta’s AI takes over? Nik Ketkar (Director of Product Management, Meta) sits down with…
- We Compare a $100 DTC Funnel vs a $100M DTC Funnel · 1 u 0 min · Aflevering 133“We weren’t doing a good job showing the value.” Where does a new brand find trust when it can’t claim a bestseller like HexClad? Connor MacDonald (CMO, Ridge), Cody Plofker…
- HexClad + Ridge Reveal Their 8-Figure Celebrity Sweepstakes Playbook · 58 min · Aflevering 132“Two of our winners have entered for free. They never purchased anything from us.” How did Ridge turn a 6-week Tony Hawk partnership into an 8-figure sweepstakes lift? Connor…
- Two $100M+ Operators Get Honest About Launching New Brands · 1 u 4 min · Aflevering 131“There’s so much that I took for granted. It’s such a different playbook.” What happens when two operators who’ve helped build nine-figure brands start again at zero? Connor…
- How a 15% Price Cut Sent a Ridge Product’s Revenue Up 60% · 1 u 3 min · Aflevering 130Why do experienced operators still overcorrect on average order value? Varun Kundra (Co-founder, Aftersell by Rokt) joins Connor MacDonald (CMO, Ridge) and Cody Plofker (Advisor…
- Two 2027 DTC Shifts: AI Retention Marketing & TikTok Creator Burnout · 1 u 4 min · Aflevering 129“We just had a hundred thousand people buy in the last 60 days.” What does the future of retention marketing actually look like by 2027? Connor MacDonald (CMO, Ridge) and Connor…
- Holiday Offers vs Black Friday, Cyber Monday: Which Comes First? · 1 u 5 min · Aflevering 128“Don’t let perfect measurement get in the way of good marketing” How do Ridge, HexClad and Jones Road each structure Black Friday, Cyber offers differently? Connor MacDonald…
- Incrementality Testing for Black Friday, Cyber Monday: What to Spend? · 1 u 0 min · Aflevering 127“It is so incredibly easy to not drive incremental results the week of Black Friday.” Connor MacDonald (CMO, Ridge), Cody Plofker (Advisor & fmr. CEO, Jones Road), and Connor…
- “Leadership Is Leverage”: Motion’s CEO on the Future of Marketing · 1 u 12 min · Aflevering 126What changes when a single marketer creates as much value as an entire department? Reza Khadjavi (Founder & CEO, Motion) joins Connor MacDonald (CMO, Ridge) and Cody Plofker…
- Funnel Coverage: The Upsell Fix Most Brands Never Check · 1 u 15 min · Aflevering 125How much can filtering a collection page actually lift average order value? What about cart, checkout, and post-purchase? Varun Kundra (Co-founder, Aftersell) joins Connor…
- Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls · 1 u 12 min · Aflevering 124“I just don’t hear a lot of good reasons why this can’t be automated”. Can an algorithm allocate ad budget better than a human media buyer? Olivia Kory (CMO & Strategy Officer…
- Employee Number Four to a $1.2B Unilever Exit: Katie Cirulli’s Story · 1 u 12 min · Aflevering 124“It was the most fun role I think I’ll ever do”. How do visionary founders build teams to protect their time for big ideas? Katie Cirulli (Chief Emerging Brands Officer & fmr…
- Creators Over Reach: How to Rewrite Your Influencer Marketing · 1 u 2 min · Aflevering 123“Borrow cultural equity executed with real partnership compounds faster than anything built in-house.” What happens when a legacy brand like Lexus stops buying reach and starts…
- TikTok Shop Masterclass: Inside Ridge & HexClad Affiliate Programs · 1 u 2 min · Aflevering 122“The new infomercial is TikTok shop.” Why did Ridge see 88% of its GMV Max lift happen outside of TikTok? Cody Plofker (CEO, Jones Road Beauty), Connor Rolain (Head of Growth…
- Meta Ads Underperforming? Why + What To Do Right Now · 1 u 8 min · Aflevering 121“I don’t think our ads are any better.” Why are Meta click-through rates rising while conversion rates keep falling? Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road…
- The Performance Creative Director Hire: Operator vs. Ideator · 1 u 11 min · Aflevering 120“She has built an amazing system and an amazing flywheel.” What separates a performance creative director worth hiring from one who just manages a content calendar? Connor…
- Big-Swing vs. Incremental: Our Ecommerce CRO Testing Framework · 1 u 1 min · Aflevering 119“All bad tests turn good and all good tests turn bad.” How do you run ecommerce A/B testing faster without sacrificing statistical confidence? Connor MacDonald (CMO, Ridge), Cody…
- The Right Way to A/B Test Landing Pages on Meta Ads for Ecommerce · 1 u 4 min · Aflevering 118“It’s not a test. It’s diversity for the Meta algorithm.” Can running more landing pages hurt your ability to make decisions? Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO…
