Marketing Room 101
by Ben Norman
BusinessE · Explicit
Latest episode
Phil Cookson’s feeling special: Creative Resource director on how to…
Phil Cookson’s feeling special: Creative Resource director on how to…
About this podcast
For every solid theory in marketing, there's somebody saying Gen-Z don't use shops. For every effective ad, there's a Cannes winner. And for every flash of real genius, there's a LinkedIn post from a growth hacking guru.
As host, and self-appointed guardian, of Marketing Room 101, Ben Norman welcomes marketers from across the industry into a safe space to vent their frustration and confront their demons, with the chance to eliminate them forever.
Episodes
The newest 20 of 35 episodes
- Phil Cookson’s feeling special: Creative Resource director on how to win School of Thought and why insurance marketing needs writing off · 41 min · Season 3 Episode 1In this episode, host Ben Norman is joined by Phil Cookson, co-founder of School of Thought - an intensive, competitive 12-week course that develops young creative talent in…
- David Meikle in full flow: How to Buy a Gorilla author and consultant on overcoming stress and improving relationships in marketing · 48 min · Season 2 Episode 11In this episode, host Ben Norman is joined by author (How to Buy a Gorilla, Tuning Up), consultant, and trainer, David Meikle, who specialises in improving client-agency…
- Ulli Appelbaum starts with science (not why): Brand Positioning Workbook author on the science of brand association and putting it into practice · 44 min · Season 2 Episode 10In this episode, host Ben Norman is joined by brand strategy consultant and author, Ulli Appelbaum. Having worked in the world of brand and advertising for over 30 years, in…
- Pete Markey’s secrets of a CMO: former Boots Marketing Chief on AI overhype, Morgan Freeman and the love of brand · 44 min · Season 2 Episode 9In this episode, host Ben Norman is joined by Pete Markey, Chief Communications & Marketing Officer at Nottingham University, a marketer with a track record for leading many of…
- A wonderful playground with Kate Waters: ITV Strategy and Commercial Head on the magic of TV, imaginative repetition, and banishing ROI as a metric · 36 min · Season 2 Episode 8In this episode, host Ben Norman is joined by Kate Waters, Director of Client Strategy & Planning at ITV and a leading voice on the effectiveness of TV advertising. Kate has…
- The death of everything with Tom Roach: Jellyfish Brand Strategy VP and effectiveness expert on the debates and dichotomies that plague marketing · 45 min · Season 2 Episode 7In this episode, host Ben Norman is joined by Tom Roach, VP of Brand Strategy at Jellyfish and one of the biggest names in creative effectiveness. In his 25 years in the…
- The big debate with Elena Jasper: Marketing Architects CMO and podcaster on the Brand vs Performance debate, and the power of TV · 40 min · Season 2 Episode 6In this episode, host Ben Norman is joined by Marketing Architects Chief Marketing Officer, host of The Marketing Architects Podcast, Triathlete, former Junior Olympics…
- Steve Harrison’s punch up: Adland’s Progressive Gaze author on kicking politics out of advertising and why DE+I has its demons · 42 min · Season 2 Episode 5In this episode, host Ben Norman is joined by Steve Harrison, the 18x Cannes Lions-winning copywriter, creative director, and author, described by Campaign as ‘the greatest…
- Ian Whittaker’s war is overquantification: Industry analyst & adviser on seeing the bigger picture · 40 min · Season 2 Episode 4In this episode, host Ben Norman is joined by analyst and adviser to the media, technology and creative industries, Ian Whittaker, who, having gained over 20 years’ experience in…
- Arjen Klinkenberg has a wobble: Tony's Chocolonely Creative Director & Brand Guru on creative disruption for start-ups · 35 min · Season 2 Episode 3In this episode, host Ben Norman is joined by ‘that guy thatbuilt that Tony’s brand’ - Arjen Klinkenberg (or ‘Klink’ as he is known) - who created the first Tony’s Chocolonely…
- An advent surprise: Tony's Chocolonely and the empty door drama · 1 min · Season 2A special episode of Marketing Room 101, to celebrate the Tony's Chocolonely 8th December advent drama. Click here to find out more about the issues of unfairness and…
- Nick Eagle in real life: Advertising photographer on quality over convenience and the power of people · 34 min · Season 2 Episode 1In this episode, host Ben Norman is joined by perhaps the friendliest man in advertising - Nick Eagle - the photographer from Sheffield, Yorkshire, whose relaxed and…
- Lindsey Clay’s meta analysis: Thinkbox CEO on modern media, the power of TV and her love of jingles · 37 min · Season 1 Episode 24In this episode, host Ben Norman is joined by Lindsey Clay, CEO of Thinkbox, the UK’s marketing body for commercial TV, and perhaps the industry’s most passionate voice for the…
- Tashan Nicholas’ joie de vivre: Magic Numbers effectiveness expert on why people plus numbers equals change in marketing · 35 min · Season 1 Episode 23In this episode, host Ben Norman is joined by marketing effectiveness and analytics expert Tashan Nichols who works with some of the biggest and most successful brands in the UK…
- Robert Solomon’s banishing act: The Art of Client Service author on rescuing account management and retrieving trust and wisdom · 38 min · Season 1 Episode 22In this episode, host Ben Norman is joined by author of The Art of Client Service, Robert Solomon, who, over four decades in the marketing industry, has garnered a reputation as…
- Who let Paul Mellor out? Underdog advertising expert on how to beat the biggest brands · 41 min · Season 1 Episode 21In this episode, host Ben Norman is joined by underdog advertising’s perennial trouble-maker, Paul Mellor - co-founder of Mellor & Smith - the ad agency that gets underdogs…
- Jordan Stachini’s passionate exclamation: Co&Co founder on better writing, common sense in marketing and not fearing AI · 39 min · Season 1 Episode 20In this episode, host Ben Norman is joined by Jordan Stachini, who describes herself as an ROI obsessed marketer who loves a Guinness and doesn’t do ‘fluffy’. Jordan is the owner…
- Mick Mahoney’s completely unreasonable: The Complete Creative Director author tackles the enemies of creativity · 46 min · Season 1 Episode 19In this episode, host Ben Norman is joined by one of the most decorated creative leaders in UK advertising, Mick Mahoney. Mick has led some of the world’s biggest agencies…
- Adam Morgan’s dullocalypse: Challenger brand godfather on the extraordinary cost of dull advertising - and why it’s time to stop tolerating it · 38 min · Season 1 Episode 18In this episode, host Ben Norman is joined by the godfather of challenger brands and anti-dullness campaigner, Adam Morgan - who, in 1999, after years as a planner in top…
- Louise Tullin’s age old problem: 55/Redefined marketer makes the case for a better approach to age in advertising · 35 min · Season 1 Episode 17In this episode, host Ben Norman is joined by Louise Tullin, Marketing Director at 55/Redefined, an organisation dedicated to changing life and work for people over 50 for the…
