About this podcast
Our marketing senior lecturer Dr. Jessy is hosting #MarketingTalks , a new series of podcasts, that we launched at the Suliman S. Olayan School of Business (OSB)|AUB
During the talks, the guest and her will tackle various marketing-related topics, practices, applied strategies, future trends, and successful campaigns... even students are joining to discuss some big brands' failures and stories!
Stay tuned every week for a new exciting topic and you could watch it too on our Youtube Channel
https://www.youtube.com/playlist?list=PLkQdR3AFmZwoG8f7gycV_eIx0lHOJFV7l
Episodes
The newest 20 of 33 episodes
- PR Crises 2025 · 17 min · Season 5 Episode 12025 has been a wild ride for brands. We’re sitting down with Taline Rawas Kalaagi, OSB Marketing student, on #MarketingTalks to audit the biggest PR fires of the year. Whether…
- Marketing in 2026 · 13 min · Season 5 Episode 2What will Marketing look like in 2026? 🤔 We asked expert Sabine Zeid, Marketing Graduate Student, to join us on #MarketingTalks to help us look into the crystal ball. The world…
- Formula 1 Marketing · 12 min · Season 4 Episode 6Ready to see how F1 is dominating the branding and fan engagement game? 🌟🚥 From cutting-edge digital innovation to unforgettable immersive experiences, they're truly racing…
- Influencer Marketing, rise or fall? · 13 min · Season 4 Episode 5The world of influencer marketing is constantly evolving – but is it for better or worse? Join us for a fascinating discussion on the "Rise or Fall" of influencer marketing…
- The Rise of Social Commerce · 12 min · Season 4 Episode 4Social commerce who?… Oh, just the $1.3 trillion industry changing how we shop 🛍️ In this episode, we’re breaking down how platforms like TikTok, Pinterest, and even WhatsApp are…
- Successful Brand Collabs 2025 · 16 min · Season 4 Episode 3Ever wonder why some brand collaborations just work? We're pulling back the curtain on 2025's most impactful partnerships – think Apple x Hermès, Lego x Porsche, and Huda Beauty…
- Labubu's Virality · 10 min · Season 4 Episode 2Exploring the fascinating rise of Labubu! 🎧 Our new podcast dives into the marketing magic behind its viral success with Shirin Khalaf, marketing student at OSB. Tune in to…
- Taylor Swift Music Marketing · 14 min · Season 4 Episode 1Step into the marketing genius behind Taylor Swift's record-breaking music! In this episode, we unpack the brilliant strategies that made Swift a global phenomenon and a…
- Programmatic Advertising · 19 min · Season 3 Episode 8🎙️ Dive deep into the world of programmatic advertising and discover how it's revolutionizing the way we reach our target audiences. Yara Dally, Senior Programmatic & E-Com…
- AI Tools for Social Media · 18 min · Season 3 Episode 7🎙️ Elie Sarkis, Digital Marketing Trainer & Consultant and Managing Partner at Intoact Int'l, talks all about the world of artificial intelligence and its impact on social media…
- Victoria's Secret Brand Story · 13 min · Season 3 Episode 6Victoria's Secret: A Brand Story Unveiled ✨ Ever wondered about the iconic lingerie brand that has captivated women worldwide for decades? Join us on our podcast with Jenny…
- Digital Advertising Insights · 19 min · Season 3 Episode 5Join our latest episode of #MarketingTalks with Elias Saliba , Digital Advertising Expert, who had successfully run more than 170 online campaigns! Get his expert tips, discover…
- Old but Gold Ads · 30 min · Season 3 Episode 4Dive into the timeless world of advertising with our latest podcast episode, "OLD but Gold Ads" featuring Christopher Nehme, Associate Business Director at Leo Burnett! We'll…
- Generational Marketing · 19 min · Season 3 Episode 3Cracking the code on Gen Z, wooing Millennials, and remembering Boomers! In this episode of #MarketingTalks, Natalie Maljian Salemeh, Marketing and Digital Consultant, dives deep…
- Content Creation for Personal Brands · 16 min · Season 3 Episode 2Struggling to stand out online? This episode with Dana Soueid, content creator & strategist, dives deep into content creation strategies for building a magnetic personal brand!…
- Marketing Future Trends · 15 min · Season 3 Episode 1Gazing into the crystal ball of marketing? This week's episode dives deep into the future of brands and the marketing trends that will shape them! Get ready for insights on OOH…
- Redbull Genius Marketing · 17 min · Season 2 Episode 8With wings for a logo and adrenaline-pumping sponsorships, Red Bull's marketing nails the "genius" part from the stratosphere jump to mind-bending music festivals, Red Bull…
- L'Oreal, beauty, e-comm & everything in between · 23 min · Season 2 Episode 7Ramzi Abaza, the digital & e-commerce manager at L'Oréal, shares with us lots of current insights about the beauty e-comm and the upcoming trends: from AI models to AI beauty…
- Boycott Impact & Public Relations in 2024 · 25 min · Season 2 Episode 6In this episode, we talked about boycotts and their impact on big brands like Starbucks & Coca Cola... Don't miss this episode with Saada Hammad as she reveals as well all the…
- Unlocking Brand Equity · 20 min · Season 2 Episode 5What is the connection between brand awareness, branding, and brand equity?! Join this episode of Marketing Talks as Akram Badreddine, a transformative growth leader and…
