Marketing Therapy
oleh Anna Walker
Episode terbaru
98. The Four Kinds of Therapy Niches (And Why Most Therapists Are…
98. The Four Kinds of Therapy Niches (And Why Most Therapists Are…
Tentang podcast ini
You became a therapist to help people—not to spend hours Googling SEO tips, rewriting your website, or stressing over Instagram algorithms. That’s where this podcast comes in.
Marketing Therapy is for private practice therapists who want to grow with more clarity, more confidence, and a whole lot less overwhelm. Each week, you’ll get bite-sized episodes packed with practical strategies, grounded advice, and the occasional tough-love pep talk to help you fill your caseload with right-fit, full-fee clients—without burning out or selling out.
Hosted by Anna Walker, marketing coach and founder of Walker Strategy Co., who’s helped over 3,000 therapists grow thriving private practices that reflect the quality of their work.
This isn’t just about getting more inquiries. It’s about creating a practice that feels as good on the inside as it looks on the outside.
Hit follow and get ready—Marketing Therapy is now in session.
Episode
20 episode terbaru dari 99
- 98. The Four Kinds of Therapy Niches (And Why Most Therapists Are Using the Wrong One) · 24 mnt · Episode 98You know you need a niche for your private practice, but what if you've been approaching niching from the wrong direction? Your ideal clients are multifaceted, and there may be…
- 97. She Found Her Therapist on ChatGPT (Here's the Page That Did It) · 19 mnt · Episode 97If you're newer to private practice, competing with established therapists in search results can feel like an uphill battle. But as more potential clients turn to AI to find…
- 96. The 3 Kinds of Trauma Clients (& How to Market to Each) · 27 mnt · Episode 96You love working with trauma clients, but the people reaching out aren't always the ones you most enjoy working with. The problem might not be your niche or your clinical…
- 95. Why Clients Choose the Therapist With Higher Rates (Based on Research) · 24 mnt · Episode 95Why would someone choose a therapist charging $250 or $300 per session when less expensive options are available? The answer isn't always about credentials, experience, or even…
- 94. 4 Website Mistakes Undercutting Your Premium Fee · 22 mnt · Episode 94Your website is making a statement about your fee before a potential client reads a single word. And if you're charging—or preparing to charge—a premium rate, the experience your…
- 93. Going All In on Intensives? Your Marketing Needs to Match. (Alumni Check-In #8) · 24 mnt · Episode 93Adding intensives to your private practice—or transitioning to an intensives-only model—isn't the same as simply adding another specialty. You're introducing a different offer…
- 92. Are You Actually Ready to Depanel from Insurance? (4 Things to Check First) · 21 mnt · Episode 92De-paneling from insurance can feel like pulling out the safety net. You may know exactly why you want to make the transition—higher fees, more control over your caseload, fewer…
- 91. You've Never Had to Market Yourself. Now You Do. · 20 mnt · Episode 91If you've built a successful private practice largely through referrals, realizing that you suddenly need to market yourself can feel frustrating—especially when what worked for…
- 90. Is It Bad If People Don't Like Your Website? · 23 mnt · Episode 90What if the goal of your marketing isn't to get everyone to like you? In this episode, Anna explores what it means to create a magnetic website and marketing strategy—one that…
- 89. 4 New Clients in 3 Weeks: What Made This Copy Actually Convert · 22 mnt · Episode 89Your website can be strategically sound, professionally written, and technically converting—and still be missing the thing that makes the right clients choose you. In this…
- 88. How to Build a Website that Supports Your Client's Nervous System · 20 mnt · Episode 88A therapy website isn't like any other website. The emotional state a potential client is in when they begin looking for a therapist is fundamentally different from the mindset…
- 87. The Uncomfortable Truth About an “Easy” Practice” · 19 mnt · Episode 87Easy to start doesn't mean easy to succeed. In a market where AI and other tools have made it easier than ever to launch a practice, create a website, and start seeing clients…
- 86. The #1 Trait Every Premium-Fee, Fully-Booked Therapist Shares Right Now · 21 mnt · Episode 86Being good at what you do isn't always enough to stand out. In a market where potential clients have more choices than ever, the goal isn't simply to look professional—it's to…
- 85. Listen to the Workshop: "The Perfectly Fine Website Problem" · 1 jam 18 mnt · Episode 85What if your website isn't broken—but it's still not bringing in the clients you want? In this replay of Anna's live workshop, you'll learn why a "perfectly fine" website is…
- 84. From $6K to Six Figures (While Pre-Licensed): Tozia's Story · 35 mnt · Episode 84Growing a successful private practice doesn't always start with confidence—it often starts with necessity. In this inspiring conversation, Anna sits down with Nashville therapist…
- 83. All About Confident Copy LIVE (August 2026) · 29 mnt · Episode 83If you've been hearing about Confident Copy Live and wondering whether it's the right next step for your practice, this episode is for you. Anna pulls back the curtain on exactly…
- 82. Live Niche Coaching: Six Therapists, Six Breakthroughs · 1 jam 5 mnt · Episode 82Finding your niche isn't about squeezing yourself into a single specialty or choosing the "perfect" label. In this special replay from a live niche coaching session, Anna works…
- 81. How to Stand Out in Facebook Referral Threads (Alumni Check-In #7) · 20 mnt · Episode 81If you've ever responded to a Facebook referral thread only to watch your comment get buried beneath dozens of others, this episode is for you. In this alumni check-in, Anna…
- 80. Taking the Guesswork Out of Consult Calls (and Finally Living Her Dream): Kassandra's Story · 38 mnt · Episode 80Building a successful private practice rarely follows a straight line. In this special guest episode, Anna sits down with Kassandra Balandrano, a therapist in Austin, Texas, who…
- 79. Your Website Is a Movie Trailer (And Most Are Terrible) · 17 mnt · Episode 79Standing out as a therapist isn't about adding more credentials or stacking more adjectives onto your website. In this episode, Anna explores the difference between telling…
