Om den här podden
Mass Appeal is a podcast connecting you with the top players in the mobile app economy. App marketing and monetization trends are everywhere, all at once. Our guests break down the winning strategies for how to build apps that monetize, market, and appeal to the masses.
This industry just got noisier! Subscribe and join us every other week as our host Tommy Yannopoulos talks to leaders, CMOs, and CEOs of successful mobile apps. The Mass Appeal podcast is brought to you by adjoe, mobile app monetization and growth specialists. Available on adjoe.io/blog/.
Avsnitt
De 20 senaste av 31 avsnitt
- #31. Learning the Language of Loyalty: CRM Strategies from Babbel - Alejandro Hernandez (Babbel) · 32 min · Avsnitt 31CRM today is much more than sending an email or push notification. It’s about predicting user behavior, understanding their motivations, and finding ways to support them on their…
- #30. Keeping Crypto Investing Fun: Inside Product Development at EmberFund - Trishul Patel (EmberFund) · 36 min · Avsnitt 30Trishul Patel is the VP of Product at EmberFund, an app that allows you to play popular sweepstakes casino games, learn about crypto investing, and earn Bitcoin for free. Trishul…
- #29. Product-Market Remix: How Discotech Found Its Gen Z Groove - Ian Chen (discotech) · 29 min · Avsnitt 29Ian Chen is the CEO of discotech, an app for booking live events and nightlife amenities. In recent years, nightlife demographics have shifted, and Gen Z doesn’t party in the…
- #28. The Network Effect: How to Grow a Company Organically - Rodney Williams (SoLo Funds) · 37 min · Avsnitt 28Rodney Williams is the President and Co-Founder of SoLo Funds, a finance platform where community members can loan or borrow up to $625 directly from other community members. In…
- #27. Building a Loyalty Rewards Coalition with 200+ Brands - Wei Tak “Tuck” Nyou (Loyalty Marketing, Inc) · 31 min · Avsnitt 27In this episode, Tommy interviews Wei Tak “Tuck” Nyou, the Senior Manager of Loyalty Marketing at Ponta, a loyalty rewards coalition in Japan with over 200 brands and 120M…
- #26. Gamifying Fashion: How BELLEMINT Is Changing the Game for Fashion Lovers - Amanda Lulewicz (Muus Collective) · 34 min · Avsnitt 26As the Head of Marketing at Muus Collective, Amanda Lulewicz leads the marketing vision, strategy, and execution of the startup’s first mobile fashion game, BELLEMINT. In this…
- #25. Deconstructing AI for Beginners - Bani Malhotra (Walmart) · 60 min · Avsnitt 25It’s no secret: AI has been all the buzz lately. But, what is it, really? In this episode, Tommy talks to Bani Malhotra, the former Senior Director of Product Management for Site…
- #24. How to Leverage AI for Growth Marketing - Norman Nielsen (Omio) · 33 min · Avsnitt 24Norman Nielsen is the VP of Growth at Omio, a German-based company for booking tickets for trains, buses, flights, and ferries in Europe, the U.S., and Canada. Norman is a big…
- #23. Democratizing Mobile Programmatic Advertising for All - Tomás Yacachury (Kayzen) · 39 min · Avsnitt 23Tomás Yacachury is the Strategic Partnerships and Supply Lead for Kayzen, a mobile DSP that allows companies to run mobile programmatic marketing in-house, and he is passionate…
- #22. Walking into Success: Inside the Growth of Macadam - Benjamin Daudignac (Macadam) · 35 min · Avsnitt 22Benjamin Daudignac is the co-founder and CEO of Macadam, a European app that pays people to walk. Since its launch two years ago, the app has gained 2 million daily active users…
- #21. Holiday Season Insights for Mobile App Advertising - Seema Shah (Sensor Tower) · 38 min · Avsnitt 21What app verticals see the most resurrected users? What social networks are the best bang for your advertising buck? Where might the largest e-commerce brands spend their…
- #20. Marketing Management Tips for Large Portfolios of Apps - Ekaterina Samohovets (AIBY) · 22 min · Avsnitt 20Ekaterina Samohovets is the Head of User Acquisition at AIBY, a company building businesses that specialize in mobile app products. With over 50 apps and more than 2 billion…
- #19. The Growth Potential of Niche Apps: BlueThrone's Approach to Acquisitions - Josh Peleg (BlueThrone) · 40 min · Avsnitt 19BlueThrone acquires great apps and takes them to the next level. Josh Peleg is the Head of the Business Development and Mergers & Acquisitions department responsible for building…
- #18. Building Human Connection Through Mobile Puzzle Games - Anastasia Zaiceva (ZiMad) · 32 min · Avsnitt 18What do mobile jigsaw puzzles have to do with tugging on human heartstrings? In this episode, Anastasia Zaiceva, the Chief Communications Officer at ZiMad, a reputable mobile…
- #17. The Symbiotic World Behind an Arcade App’s Success - Diego Kafie (Playbite) · 37 min · Avsnitt 17In this episode, Tommy interviews Diego Kafie, the Co-Founder and CEO of Playbite, an arcade app where players can win real prizes or earn money by creating games. They discuss…
- #16. Affordable Life for All: The Story of an App with Good Intentions - Akshay Krishnaiah (Beem) · 40 min · Avsnitt 16Learn the story of Akshay Krishnaiah, the founder and CEO of Beem, an app harnessing the power of AI to improve the financial wellbeing of the world’s working population. Unlike…
- #15. How Loyalty Programs Can Help Monetize Apps - Alex Saul (Loyalty Expert) · 36 min · Avsnitt 15Do you understand your customer’s needs and how to satisfy them, at the right time? Alex Saul, an expert and consultant with 25 years of experience in customer loyalty, joins the…
- #14. Re-Engagement Strategies to Stay Competitive in the Transportation App Vertical - Bruno Rodrigues (FREENOW) · 22 min · Avsnitt 14In this episode Tommy chats with Bruno Rodrigues, the Regional Digital Marketing Lead at FREENOW, to learn about the European transportation super app’s approach to re-engaging…
- #13. Data-Driven Dining: Loyalty and Customer Engagement Strategies for Restaurant Apps - Kevin Nemeth (Authentic Restaurant Brands) · 41 min · Avsnitt 13In this episode, Tommy interviews Kevin Nemeth, the Chief Digital Officer for Authentic Restaurant Brands, about the evolving landscape of digital loyalty programs for…
- #12. How to Acquire Subscribers to Your Brand’s App - Tobi Lüder (Delivery Hero) · 32 min · Avsnitt 12Tobi Lüder is the Head of CRM at Delivery Hero, a food and grocery delivery app operating in over 70 countries. In this episode, Tommy and Tobi talk about how to keep customers…
