Mastering Modern Selling
de Tom Burton, Brandon Lee, Carson V Heady
The Human-AI Sales OS: How to Build a Strategy To Makes Success…
Sobre este podcast
At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics.
In this new era of sales and marketing, success hinges on building meaningful relationships with prospects and buyers. We believe in leveraging the power of modern strategies, techniques, and technologies to foster these connections. This approach, often referred to as Modern Selling, encompasses leveraging digital and social channels to create demand and cultivate strong relationships with prospects, partners, and customers.
By mastering Modern Selling, you and your team can enhance your visibility in the marketplace, establish yourselves as trusted advisors, accelerate pipeline growth and revenue, and position yourselves as the employer of choice in your industry.
Join us on Mastering Modern Selling as we explore the principles, practices, and innovations driving success in today's sales landscape.
Episódios
Os 20 episódios mais recentes de 141
- The Human-AI Sales OS: How to Build a Strategy To Makes Success Predictable · 1 h 13 min · Temporada 1 Episódio 146Leave your comment AI has made it easier to reach buyers—and harder to earn their attention. So what actually helps you win in 2026, and what is just wasting your time? Mastering…
- MMS #144 with Nicholas Loise - Your Sales Playbook is More Valuable Than Any Rep · 1 h 1 min · Temporada 1 Episódio 144Leave your comment In this episode of Mastering Modern Selling, Brandon and Tom are joined by Nicholas Loise, a seasoned sales strategist and founder of the Sales Performance…
- MMS #143 with Brandon Lee and Alice Heiman - The Roundtable Strategy That Opens Doors · 1 h 10 min · Temporada 1 Episódio 143Leave your comment Welcome back to Mastering Modern Selling! In this kickoff episode, we bring back sales strategist Alice Heiman and Brandon Lee to talk about a strategy that’s…
- MMS #142 - Entering the Revenue Zone in a Modern Sales Era · 1 h 2 min · Temporada 1 Episódio 142Leave your comment In this episode of Mastering Modern Selling, Carson Heady and Tom Burton dive into the evolving world of sales and introduce Tom’s Revenue Zone framework. As…
- MMS #141 - The Trust Factor: Building Sales Teams Buyers Actually Want to Talk To with Jake Mannino · 1 h 3 min · Temporada 1 Episódio 141Leave your comment What does it really take to build trust in your team and with your buyers? In this episode, we’re joined by Jake Mannino, Global Sales Director at Microsoft…
- MMS #140 - Aligning Revenue Teams for Growth with Bill McCormark · 1 h 0 min · Temporada 1 Episódio 140Leave your comment In Episode 140 of Mastering Modern Selling, we welcome back Bill McCormick, founder of DigiSales, for a powerful conversation on breaking out of the social…
- MMS #139 - Mastering Modern Sales in an AI World with Tom & Carson · 59 min · Temporada 1 Episódio 139Leave your comment In this episode, Tom Burton and Carson Heady explore how artificial intelligence is transforming sales in real, practical ways. While AI offers powerful tools…
- MMS #138 - Stop Blaming Sales, Build the System · 1 h 1 min · Temporada 1 Episódio 138Leave your comment In this powerful episode of Mastering Modern Selling, Tom Burton and Brandon Lee are joined by Alice Heiman, a strategic sales advisor to CEOs and host of…
- MMS #137 - What Your Buyers Think is What You Sell with David Rosenberg · 1 h 3 min · Temporada 1 Episódio 137Leave your comment In episode 137 of Mastering Modern Selling, David Rosenberg, President of Woosh Marketing Consultants, joins Brandon and Tom to break down what too many…
- MMS #136 - From Good to Unstoppable: Creating Sales Momentum That Sticks with Larry Long Jr. · 1 h 2 min · Temporada 1 Episódio 136Leave your comment In Episode 136 of Mastering Modern Selling, Brandon Lee, Tom Burton, and Carson Heady welcome back a show favorite Larry Long Jr, CEO and Chief Energy Officer…
- MMS #135 - The AI-Powered Sales Revolution: Why More Reps Isn't the Answer with Isabella Bedoya · 1 h 0 min · Temporada 1 Episódio 134Leave your comment What if your next sales hire wasn’t human? In this episode of Mastering Modern Selling, Isabella Bedoya, Co-CEO of Infinite AI, shares how sales teams are…
- MMS #134 - Redefining the PIP: A New Playbook for Sales Growth with JD Miller · 58 min · Temporada 1 Episódio 134Leave your comment In this powerhouse episode of Mastering Modern Selling, Brandon Lee, Tom Burton, and Carson Heady are joined by JD Miller, a seasoned sales executive turned…
- MMS #133 - Modern Sales in Motion: What’s Working in 2025 with Brandon Lee and Tom Burton · 1 h 7 min · Temporada 1 Episódio 133Leave your comment In this episode of Mastering Modern Selling, Brandon Lee and Tom Burton explore the evolving world of sales and marketing in 2025. They focus on the strategies…
- MMS #132 - Prospect Smarter, Present Better, Win More · 1 h 1 min · Temporada 1 Episódio 132Leave your comment In this episode of Mastering Modern Selling, where Brandon, Tom, and Carson were joined by the legendary Tim Wackel. With four decades of experience and…
- MMS #131 - Modern Sales Mastery: Strategies for Standing Out and Winning Big with Carson Heady and Tom Burton · 58 min · Temporada 1 Episódio 131Leave your comment In this powerful episode of Mastering Modern Selling, co-host Tom Burton sits down with Carson Heady to explore his latest book The Show Must Go On. This isn’t…
- MMS #130 - Capturing the CEO’s Magic Touch: Amplifying Strategy Across Sales, Marketing & Success with Tim FitzGerald · 58 min · Temporada 1 Episódio 130Leave your comment In this episode of Mastering Modern Selling, Tim FitzGerald joins the team to discuss key strategies for early-stage companies, particularly around navigating…
- MMS #129 - The Price of Winning: How Smart Sales & Negotiation Drive Bigger Profits with Brian Doyle · 1 h 6 min · Temporada 1 Episódio 129Leave your comment In this episode of Mastering Modern Selling, the hosts welcome Brian Doyle, CEO of Holden Advisors, to discuss the critical role of pricing and negotiation in…
- MMS #128 - Cracking the Code of Modern B2B Sales with Anthony Iannarino · 1 h 9 min · Temporada 1 Episódio 128Leave your comment In this episode of Mastering Modern Selling, hosts Brandon Lee and Carson Heady are joined by special guest Anthony Iannarino to explore how to successfully…
- MMS #127 - The Power of Live Selling: How to Build a Brand and Drive Sales with James Buckley · 1 h 0 min · Temporada 1 Episódio 127Leave your comment In this episode of Mastering Modern Selling, hosts Carson and Tom dive deep with James Buckley, host of the Sell Better daily sales show. James shares how…
- MMS #126 - The Digital CEO: Building Reputation to Fuel Sales Pipeline · 1 h 0 min · Temporada 1 Episódio 126Leave your comment In this episode of Mastering Modern Selling, Brandon Lee, Carson Heady, and Tom Burton discuss the importance of the Digital CEO—a modern-day executive who…







