Hervé Brunet (Pubstack) - Taking Control Back from the DSPs - Media Tech Talk #30
· 39 min · Season 1 Episode 30
Show notes
Hervé Brunet (Pubstack) - Taking Control Back from the DSPs - Media Tech Talk #30Hervé Brunet, CEO and Co-Founder of Pubstack, joins Media Tech Talk to discuss publisher monetisation, supply-side intelligence, signal loss, header bidding, programmatic advertising, agentic AI, and why publishers need to take control back from the DSPs.In this episode, Hervé joins Daevid Richards to unpack one of the biggest structural challenges facing modern programmatic advertising: publishers have steadily lost control over how their inventory is packaged, valued, and sold.For more than a decade, the…
Website: podcasters.spotify.com
